I’ve managed $20,000,000+ in ad spend for 40+ DTC brands…. And it took me 6 years in eCom to understand what separates $100K brands from the ones scaling to $10M+. Here’s the “Full-Funnel Operating System” we use for elite media buying (roadmap to $10M) 🧵.

3 HUGE wins inside of WeLucid this month:. - 2x ROAS by shifting from product ads to gifting angles.- Cut CPA by 28% after fixing ad account structure.- $30k/month saved by consolidating ad account a mobile app. Strategy beats spend. Every time 🤌.

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Moving to South Korea COMPLETELY redefined how I think about building a business. It’s not just the safety, the speed, or the systems. It’s how much thought goes into every damn detail. And as someone who’s scaled teams and ad accounts…. I started to see a pattern. Here’s

One thing I want to be known for:. Delivering elite quality without the agency price tag. → I’m from Poland. → I hire globally. → And I’ve seen my work outperform “top agencies” more than once. Great brands deserve great service at a fair price, and that’s what I’m here to.

We just sold out a product that was “meh” for 2 years. ALL because of Meta ads. I dug into the history and saw a seasonal spike we’d been ignoring, plus gaps in messaging and structure. A few tweaks + a batch of new creatives later… out of stock. Reminder for high-SKU.

RT @mar_szychowski: I’ve seen brands hit $100k/month within 30 days of running ads. Some were skilled, some got lucky. but they ALL sha….

What happens when a $10K/month media buyer gets replaced with $2.5K?. Let’s just say, the results got awkward. Here’s what happened:. → Step 1: Show profit by SKU. They had 4 hero products but no clarity on which ones actually made money. → Step 2: Re-allocate spend based on

I’ve seen brands hit $100k/month within 30 days of running ads. Some were skilled, some got lucky. but they ALL shared the same playbook. (30-second rundown). 1. Validate demand fast. → Run ads before holding inventory.→ If you can sell profitably in days, you’re on track

What 95% of brands get wrong when scaling Meta in 2025:. - They misdiagnose the problem. - They blame creatives when the offer is weak. - They blame the offer when ad fatigue is the issue. Benchmarks are your BEST friend. Audit these 4:. 1. Creatives. Judge by hook rate/3s view,.

4 red flags I teach junior buyers to spot:. - High ROAS from low-retention audiences.- "Install" campaigns with no usage tracking.- Overlapping audiences draining spend.- Meta “helping” via auto-expansion. ROAS lies if you don’t ask the right questions.

Most people chase these habits for success, I think you should avoid them like the plague. Here are 9 habits I believe people should avoid:. • Worrying.• Gambling.• Weed & alcohol.• Obsessing over others.• Easy money (grants, handouts).• Constant judgment.• Avoiding.

Hiring a media buyer is easy. Getting them to think like a top 1% DTC operator… that’s the hard part. But I don’t accept any less at WeLucid. I’m training ajunior buyer from scratch inside my agency right now…. Here’s the 5-step process I use to onboard new media buyer and.

One of the eCom brands I work with is doing $1,800,000/month. It’s SO simple: . → Offer that converts.→ Creatives that sell.→ Media buying that scales profitably.→ Relentless execution. Easy, boring, and repeatable. That’s how you build real scale.

In 2020, I would lie in order to hide the past…. Now:. Those lies taught me how to build million-dollar messages for brands. Here’s the story. I started working YOUNG. There were countless months when I had next to nothing in my pocket, hustling to build something bigger.

RT @mar_szychowski: Quick reminder: Audit your technical setup regularly. I've caught broken Klaviyo–Pixel integrations, unchecked ad sett….

We 2X'd this brand's revenue in 30 days without a new product, viral moment, or influencer push. ($76K → $162K.). Here’s exactly how did it 🧵. 1/.First thing I checked: EPC. If you’re paying Meta $1 per click and getting back less than $3, you’re scaling into a loss. They

5 media buying frameworks every brand MUST master:. (after managing $20M+ in Meta spend across 40+ brands). 1. MER > ROAS. MER gives you the real story. It shows you what your ad spend actually returns. 2. Creative is the media plan. Audience targeting is now 80% automated.

Running $10K/month in Meta ads is media buying. Scaling past $50K/month is operations. 95% of brands don’t make the jump. At $10K/month:. – No backend visibility.– No SKU-level profit data.– Ops issues are papered over.– You can hide behind 1–2 lucky winners.– No tracking of.

A few years ago, I ran my first business straight into the ground. On top of that. • I was depressed.• I was overweight.• I was embarrassed. By 2025: . • I became an Ironman.• I helped 40+ DTC brands grow.• I grew my own agency past $15k/m. Lesson?. A) Just take the

We grew this DTC brand by 33% in 30 days. Sounds fast, but when you have a process, it's simple. Here’s the exact 12-step system we used to take them too €265K/month (profitably) 🧵. 1. Start with margins. The brand was doing $100K+ with 1 SKU. But it wasn’t the most

1 simple tweak in hooks can turn organic content from 1,000 views to 100,000. And when I run top organic performers as ads, they almost always convert. > Study viral organic formats. > Break down why they hook, engage, and spread.> Then apply to your brand. Simple (not.