manage
@managehq
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Bringing the products you love to a screen near you | Leading #MobileMarketing Partner specializing in User Acquisition, Retention & Engagement
Mountain View, CA
Joined July 2011
Digital ad spending is still a growing market, even for shrinking marketing budgets. https://t.co/noqJ7Iokc2
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Most advertising is going to be mobile. Interacting with users on these devices is different, so know what users look for so you can achieve the best interaction. #MobileAdvertising
https://t.co/KBAdzJuTPk
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Rewarded video works for #mobileadvertising because users feel like they're receiving tangible value in exchange for watching the ad while remaining in control of whether or not they see it. https://t.co/qYlJLFgeDx
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Companies looking to get the most out of #mobileAdvertising need to understand that apps being deleted and reinstalled is par for the course, especially when phone space is at a premium! https://t.co/OGpFxQiAKM
mediapost.com
The Tune report estimates 27% were prompted by an ad to reinstall an app, 3% by a promotion and 3% by a website. Tune CEO Peter Hamilton believes the high search stat is partly attributable to demand.
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At the end of the day, your audience won't be convinced to take action without being presented engaging content. #digitaladvertising
https://t.co/TMsJa2Az1x
adexchanger.com
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Lowrey, head of marketing and...
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Progress is nonstop in digital advertising, so it is safe to say that #programmatic has not reached its final form yet. How would you change programmatic for the better? #digitaladvertising
https://t.co/wziPaL5KRp
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We have the means to make transparency the norm in the digital advertising world. All we need now is a greater level of collaboration. https://t.co/yDZV1p7frm
adexchanger.com
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Pappachen, board director at...
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India is still continuing to expand a massive mobile market, marking a huge opportunity for in-app advertising. #mobileadvertising
https://t.co/rJZ555ZtEJ
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When used properly, programmatic technology should operate as a tool that outlines the intended audience. That outline can then be colored in by creativity. #DigitalAdvertising
https://t.co/gHwJrQbPRm
exchangewire.com
With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend (IAB/PwC 2018 Digital
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It's great to see mobile marketing budgets going up but that extra cash will only be effective if marketers can get better at utilizing the data available to them. https://t.co/0bJMvPnb77
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New technologies like #programmatic may be "disruptive", but that disruption is going to ultimately lead to a smoother and faster advertising world. https://t.co/VcafXncKI5
emarketer.com
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest...
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The gap between mobile usage and ad spend means that there's still more potential that remains untapped as of now in the market. Do you have a strategy for approaching mobile advertising? #MobileAdvertising #DigitalAdvertising
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Mike Ng, CEO: Our mission is to help marketers reach customers programmatically across consumer & social media apps
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Manage is proud to be named a @tune Certified Partner, and uphold industry best practices for #mobile #advertising
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Manage adds programmatic social media marketing capabilities, taps former Twitter exec, Mike Ng, as CEO & President.
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"#Programmatic [...] has now become a common way to procure both mobile and video display ad buying."
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