Majority
@MajorityAgency
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Not a multi-cultural agency. An agency for the culture.
ATL
Joined February 2021
🚨 NEW WORK 🚨 An ode to 50 years of hip hop. An honor. A privilege. A moment. THEE @MajorityAgency
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It’s unprofessional bordering on irresponsible of me to say this out loud but….as a child of hip hop, this is probably my favorite thing @MajorityAgency has ever made. @Sprite #IconsDelight🎤🎤🎤🎤🎤
uproxx.com
Sprite has a long history of recruiting rappers for its TV spots and returns to its roots — and hip-hop’s — for a fresh new one.
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It was all a dream, I used to read @Adweek magazine 🫶🏿🫶🏾🫶🏽🫶🏼
adweek.com
In only its second year, the Atlanta shop has proven it has something to say.
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And another one. Politics be so nasty 🇺🇸🗳
To shift Gen Z’s voting culture, @meetBLK is collaborating with rap artists @TRINArockstarr and @SaucySantana to create yet another audacious anthem in the form of “No Voting, No Vucking.”
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✌🏿✌🏾✌🏽✌🏼
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NEW WORK ALERT!!!! Our @MajorityAgency KIDS FOOT LOCKER work spots running everywhere! LIVE IN NYC right now!!!! A blast to work on this with my teammates! Work > Roundtables. ❤️🔑🔥
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HEY PEEPS! NEW WORK ALERT!!!!!!! LOVE OUR SQUADRON AT @MajorityAgency .....so exciting to be a part of a this!!!! I love this job!!!! Peep our new spot featuring Trae Young and Anthony Edwards inside! WOOT WOOT :)
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Sliding into your DMs = the new RFP
Thanks to @OmidFarhang and @iamnovinov for pulling back the curtain on @MajorityAgency's ad for https://t.co/IfSB6A2zG6. Latest in @MarketingBrew's Mood Board series here:
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3 words: GOLDEN. GLOBES. VANQUISHED. (15 more words: Through a totally unrelated effort that just happened to come along around the same time.)
This week's Brand Hit and Miss with @jeffcbeer: Hit: @realtordotcom recruits hip-hop legend @BigBoi to celebrate Black homeowners Miss: The Golden Globes put on a ghost of an awards show
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Who better to hype you up for buying your first big boy house than @BigBoi himself? HM director Amir Farhang @amirzero and up & coming @MajorityAgency celebrate Black homeownership with this @realtordotcom spot that debuted today. Check it out here:
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Whoever said ‘don’t work with your heroes’ never met @BigBoi. Thank you @ShannonL_Miller and @Adweek for the lovely article.
adweek.com
Agency Majority aims to connect with today's young adults through culture-forward creativity.
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Thank you @ShannonL_Miller and @Adweek for the gift of this beautiful time capsule chronicling @MajorityAgency’s first major effort. Big up @manniefresh aka Elvis Freshly aka Mannie Glover!
“Vax That Thang Up” was a small “what if” in the back of a lengthy pitch deck that turned into one of the biggest PSAs of the year. For @Adweek, I talked to @MajorityAgency, dating app BLK, and legend @manniefresh (!!!) about how the project came together.
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“Vax That Thang Up” was a small “what if” in the back of a lengthy pitch deck that turned into one of the biggest PSAs of the year. For @Adweek, I talked to @MajorityAgency, dating app BLK, and legend @manniefresh (!!!) about how the project came together.
Adnatomy | When Black-centric dating app BLK and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy public service announcement. Instead, they made the iconic "Vax That Thang Up": https://t.co/35va8J3oaV
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🛹🪄🪄🪄🪄🪄🪄🪄🪄🐎
The @MajorityAgency …..we outside. Our pony is a professional skateboarder……tons of tricks. 🙏🏾
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The south got somethin to say.
EXCLUSIVE | For this campaign, @OshKoshBgosh and @MajorityAgency have linked up to pay tribute to pop culture legends, depicting Mariah Carey, Muhammed Ali and Outkast as young children. https://t.co/pApWKglDng
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What started as a long shot of an idea bloomed into a major hit for @meetBLK and @MajorityAgency. Read up on the story behind #VaxThatThangUp at @Adweek. #SmashwithScott
https://t.co/FBH6zZiexM
adweek.com
Agency founder Omid Ferhang and BLK's head of marketing Jonathan Kirkland share the tale behind the beloved, spot-on parody.
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Good morning. Juvenile, Mannie Fresh, and Mia X made a pro-vaccination summer jam called “Vax That Thang Up” for dating app BLK and that’s all I’m willing to talk about today. Read more at @Adweek. Agency: @MajorityAgency
https://t.co/6JhntmYD31
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