mTab
@mTAB
Followers
179
Following
390
Media
67
Statuses
601
Adapt to change, drive innovation, and win customers with the world’s leader in AI-driven decision intelligence, mTab.
Yorba Linda, CA
Joined April 2009
The upcoming year is sure to bring more change for #food and #beverage (F&B) #supplychain challenges for brands like @PepsiCo, @CocaCola, @Nabisco, @TysonFoods, @Fritolay and @MDLZ to anticipate #markettrends and #demandshifts. But #AI is saving the day. https://t.co/eiJ5ijbFHi
linkedin.com
The upcoming year is sure to bring more change for food and beverage (F&B) supply chain challenges between evolving logistics, shifting demand, regulatory additions and changing trade dynamics. These...
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Healthier ingredients, sustainable packaging, serving size and flavors are just a few of the dimensions #food and #beverage (F&B) brands like @CocaCola, @Nabisco, @GeneralMills, @PepsiCo, @Fritolay, @Campbells are looking to #AI for help with. https://t.co/acQg2jTcRA
linkedin.com
Healthier ingredients, sustainable packaging, serving size options and flavor varieties are just a few of the dimensions food and beverage (F&B) brands are coping with as consumers become more...
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With @warnerbros' up for sale, there are several #mediaandentertainment (M&E) platforms looking at a potential acquisition of parts or the whole of the business, including @Netflix, @Amazon, @Apple and @Comcast, making #AI-driven #audienceinsights vital. https://t.co/rGreoN0TbO
linkedin.com
With Warner Bros. Discovery's studios and streaming business up for sale, there are several media and entertainment (M&E) platforms looking at a potential acquisition of parts or the whole of the...
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As #streaming platforms, including @Netflix, @paramountplus, @Hulu, @HBO and @PrimeVideo, continue to dominate the #entertainment market, traditional #television providers, like @Comcast, @verizonfios, @DIRECTV and @dish, are gaining an #advertising edge. https://t.co/G11M8S8aoM
linkedin.com
As streaming providers, including Netflix, Paramount+, Hulu, HBO and Prime Video & Amazon MGM Studios, continuing to dominate the entertainment market, traditional television providers, like Comcast,...
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#Colors are causing chaos for #foodandbeverage (F&B) brands like @CocaCola, @PepsiCo, @Nabisco, @GeneralMills and @MDLZ as gov regulations remove dyes and consumers demand healthier options. Yet #AI is providing clarity and compliance. https://t.co/QZMTJRbGY2
linkedin.com
According to the Beverage Industry, colors are causing chaos in the food and beverage (F&B) world as government regulations remove certain dyes from the market due to reported health concerns. This...
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Review how @TiVo's DVR distractions led to its losing the #streaming war as @Netflix, @Hulu, @Disneyplus and @paramountplus found their footing. https://t.co/TsfGaqn1M5
linkedin.com
Back in 2001 TiVo pioneered the DVR with its "Time Warp" patent. This digital video recording technology revolutionized television and resulted in legal battles fought with competitors like EchoStar...
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@mTab CEO, @MarkLangsfeld, was recently featured in the @Insight250 / @InsightsMRX article highlighting expert perspectives from #insight and #marketresearch leaders worldwide, including organizations like @Esomar, @Ipsos, @Chobani, @Samsung and @Nestle.
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#EV market struggles grow as @VW, @Nissan and @Honda all have missteps. Pressures are increasing according to @Ford CEO Jim Farley, saying, "The Chinese are the 700-pound gorilla in the #EVindustry. There's no real competition from @Tesla, @GM or @Ford." https://t.co/V1aHil3TWU
linkedin.com
Struggles within the electric vehicle (EV) market are increasing as Volkswagen Group halts ID.4 production, Nissan Motor Corporation has EV market missteps and Honda sees a 50% profit drop, largely...
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As the '#StreamingWars' wage on, #streamers like @Netflix, @Hulu, @PrimeVideo and @HBO seek advantages for #subscription growth and #advertising revenue. @paramountplus is unveiling a broader #audience #ad format to attract #advertisers. https://t.co/omMAyxmYwO
linkedin.com
As the 'Streaming Wars' continue to wage on, streamers including Netflix, Hulu, Prime Video & Amazon MGM Studios and HBO MAX TV are seeking advantages to increase subscription growth while maximizing...
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As audiences turn to #streaming, like @Netflix, @Hulu, @paramountplus and @PrimeVideo, for their #entertainment, the medium is starting to overtake traditional #theaters, like @RegalMovies, @AMCTheatres and @Cinemark for newly released #movies. https://t.co/wtbP5ej1HU
linkedin.com
As audiences continue to turn to streaming, including Netflix, Hulu, Paramount+, HBO and Prime Video & Amazon MGM Studios, for their entertainment needs across television and live sports, the medium...
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As #streaming brands battle for #subscribers, #sports is a major acquisition driver for @Netflix, @paramountplus, @peacock, @ESPNPlus and @PrimeVideo, with 24% of subscriber growth driven by sports, but building loyalty beyond the game is the trick play. https://t.co/zCxdKBIPXR
linkedin.com
As streaming providers, including HBO Max, Apple TV Plus, Fubo and Starz continue to battle for subscribers, sports is becoming a major acquisition driver for Netflix, Paramount+ (CBS Sports) ,...
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As #streaming dominates #entertainment, with @paramountplus, @hulu , @Netflix, @HBOMax and @PrimeVideo leading, traditional #cable / #satellite #TV providers, including @Comcast, @DIRECTV, @dish and @verizonfios need a #DataDriven #ViewerCentric focus. https://t.co/R2xX8ODvu6
linkedin.com
As streaming continues its domination of household consumer entertainment, with brands like Paramount+, Hulu, Netflix, HBO MAX TV and Prime Video & Amazon MGM Studios leading the charge, traditional...
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With 45% of US adults identifying as #bioactivists, they are focusing on the #health benefits of #food and #beverage products. This #WellnessWave has brands like @PepsiCo, @MDLZ , @KraftHeinzCo, and @TysonFoods looking to #AI address this trend. https://t.co/6fyvqOwuFH
linkedin.com
Across the food and beverage (F&B) industry, a growing number of consumers are focusing on the health and wellness benefits of products. This growing 'wellness wave' has F&B brands, including...
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As the #entertainment landscape shifts towards #streaming, it comes with evolving #audience expectations. Streaming brands like @paramountplus, @Netflix, @Hulu, @HBO and @PrimeVideo, are using #AI to deliver programs that align with #viewer affinities. https://t.co/IkMjJK5q76
linkedin.com
It's no secret that the entertainment landscape is quickly shifting as demand for streaming media continues to increase. With this change comes evolving audience expectations in terms of content...
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Despite negative EV developments with @Honda, @VW and @Nissan, there is positive news coming from @Hyundai and @Kia, as they have now sold a combined 1.5 million eco-friendly cars in the US. https://t.co/VjSOljIilt
linkedin.com
As the automotive market faces growing challenges, particularly within the electric vehicle (EV) market, there are successes that the OEM industry can learn from. Honda recently experienced a 50%...
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As #streaming becomes the king of #media, what was once a dominant, stable, shared, predictable medium is fragmenting in both definition and delivery. This is impacting #AdTeams at @Netflix, @YouTube, @Paramountplus, @Hulu, @PrimeVideo and @HBO. https://t.co/RxGc7rTX2j
linkedin.com
As viewers continue to anoint streaming as the new king of entertainment, with the shift away from traditional television, the state of media advertising is becoming increasingly chaotic. According...
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@mTab CEO Mark @Langsfeld was recently featured by the #InsightsAssociation @TweetMRS and @Insight250, discussing lessons from #AI #innovation with industry leaders from around the world. https://t.co/jT42MVLIas
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The sophistication of #ShopperDecisions requires F&B products to connect on a multitude of dimensions that consumers want through #data, #technology, #insights and #intelligence. See how @Danone, @Nestle and #Kellanova are crystallizing consumer chaos. https://t.co/WGSs92jAdH
linkedin.com
According to Beverage Industry, it’s no secret that product innovation and development are largely directed by consumer trends. However, the complexity across consumer preferences, tastes, behaviors...
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As the #automotive market becomes more complex and drivers become more sophisticated in their purchase demands, more #OEMs are realizing they need enhanced technologies to analyze demand shifts to develop #vehicles that align with consumer trends. https://t.co/UOIpQb35lm
linkedin.com
As the automotive market becomes more complex and drivers become more sophisticated in their purchase demands, more OEMs are realizing they need enhanced technologies to analyze demand shifts to...
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'Content is king' in the #mediaandentertainment (M&E) industry, but #adtech is becoming a royal revenue stream for @Netflix, @paramountplus, @Hulu and @HBOMAX. #Ad success is driven by intelligent infrastructure to deliver relevant and engaging ads.
linkedin.com
While the adage 'content is king' still reigns in the media and entertainment (M&E) industry, ad tech is quickly becoming a royal revenue stream for many streaming brands, including Netflix, Paramo...
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