Max Britton
@m00tis
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biz ops & analytics | prev. https://t.co/5kE4F3NpPh, Cairns Airport, https://t.co/xlptdqBsZz & @digitrblx
Australia
Joined December 2019
Another peak CCU today for another game. The power of analytics! #roblox #robloxgame #robloxdev #robloxgames #dev #developer #robloxupdate #rodevs
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New peak CCU after a update for Mine (@HurbStudios) #roblox #robloxdev #robloxdevs #robloxgame #robloxgames #rodev
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Some solid stats! The power of influencers! #roblox #robloxgame #robloxdev #robloxdevs #robloxgames #rodev
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Official Mine - a Fisch inspired game on Roblox Gameplay Trailer has released! #robloxdev #roblox #robloxgame
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THANK YOU FOR 100K VISITS ON MINE! To thank all of you, I made a new code "100KVISITS"! (Only works in new servers though)
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10/10 Want your Roblox game to blow up? Start with one creator. Build a cosmetic or merch collab. Split the profits. Let them drive traffic. Repeat. Thank me later.
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9/10 This integrated cycle can make studios hundreds to tens of thousands per month. It's simple. It’s proven. And barely anyone is doing it at scale on Roblox. Influencers aren’t optional—they’re your biggest growth lever.
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8/10 Creators will LOVE this model. They already play your game? Even better. Offer them a cut and you’ll lock in loyalty and consistent content. The more they post, the more players show up. That’s the flywheel.
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7/10 This isn’t just theory. I tested this funnel. One collab brought: ✔️ 1M+ YouTube views ✔️ $6,000+ in 30 days ✔️ Thousands of concurrent users Now imagine this scaled across multiple creators and bigger games.
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6/10 So how does this translate to Roblox games? Sell cosmetics or gamepasses with no gameplay advantage. Avoid pay-to-win — it hurts your image. Cosmetics keep the community happy and open up revenue.
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5/10 The integrated model is simple: 1. Partner with a creator 2. Release a custom product (plushie, cosmetic, gamepass) 3. Let them promote it 4. Split the revenue 5. Repeat A circular system with high return and low risk.
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4/10 Big brands already do this. Youtooz made $30M+ in 2022 selling unique creator merch. Lootbloc & MakeShip are doing the same in Roblox — selling custom plushies in collab with devs & influencers. I call it "The Plushie Funnel"
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3/10 Why are Roblox influencers so effective? 👉 58% of Roblox players are under 16 👉 Young audiences trust creators they look up to 👉 They follow creators into games = instant traffic spike Use that influence wisely.
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2/10 In 2020, YouTube had 75B+ views on gaming content. In 2024, TikTok reported Roblox as the most popular game on the platform — with 13B+ views. Creators hold the keys to visibility. Ignore them, and your game might stay invisible.
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1/10 Roblox Creators are LUCRATIVE (A Thread) Roblox influencers are wildly underutilized. They have the power to make or break your game — yet most devs aren’t tapping into their potential for revenue & growth. Here’s how creators can turn your game into a cash machine 🧵👇
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Huge milestone! Things are just getting started
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