Luminate
@luminate_data
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The most trusted entertainment data and insights. Powers the Billboard Charts. Provides an essential database for all things film/TV. Independently operated.
Joined March 2022
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We are pleased to be named to
@FastCompany
’s list of the World’s Most Innovative Companies for 2024
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Today we are celebrating 15 years of
@AliciaKeys
’ ‘As I Am’ album. Did you know it’s been streamed 2.1 billion times in the U.S.? What’s your favorite song on the album?
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Celebrating 20 years of
@aliciakeys
’ “You Don’t Know My Name” with 173M total on-demand streams in the U.S.
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Did you know
@kellyclarkson
’s debut studio album
#Thankful
has earned 8.6 Billion airplay audience impressions in the U.S. since release?
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Just released! Luminate is proud to release our 2022 Year-End Music Report today, giving a data-driven look at the most prominent trends and stories that impacted the music industry over the past 12 months, amplified by our expert-level analytics and insights.
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Our 2023 Midyear Music Report is out now, providing an in-depth, data-driven look at the state of the global music industry so far this year. Did you know that 40% of Music Listeners in the U.S. listen to music in a non-English language?
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Luminate welcomes new global data partners
@Deezer
,
@styngrofficial
and Kakao Entertainment's
@melon
.
The news follows the unveiling of our new entertainment data platform, which you can read more about in the latest issue of Billboard, on stands now:
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Twenty five years later,
@JanetJackson
's The Velvet Rope still resonates with music fans today. The album has over 29.5 million streams so far this year alone in the U.S. Happy album release anniversary!
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It’s that time of year again. We’re excited to share our 2022 Year-End Music Report in early January, bringing an in-depth, data-fueled look at the top trends in music from the past year.
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According to our upcoming 2023 U.S. Music 360 study, 66% of American music listeners listen to music from artists originating outside the country. Millennials and Gen Z were the top generations to report listening to foreign artists.
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Save the date. Luminate is releasing its annual Midyear Music Report next Wednesday, July 12. To celebrate, we are leading a webinar that same day, providing a deep-dive on the latest music trends we're seeing with our data, covering the first half of 2023.
Link in Bio!
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In Luminate’s newly released 2023 Midyear Music Report we dive into the biggest trends impacting the Global music industry so far this year. Let’s jump into the world of Direct-To-Consumer (D2C) sales today to look at the wide sweeping trends. More info:
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Rolling Stone and Tim Ingham just broke down the future of music by the numbers, including some key data insights from Luminate-
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First look: Luminate’s new entertainment data platform. Visit to learn more.
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Big news! We premiered our new entertainment data platform to the world today 📈📊📺🎥🎶
Luminate, Entertainment Data Company That Powers Billboard Charts, Launches New Platform (EXCLUSIVE)
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Our insights show that
#jpop
is on the rise! Check out the link in bio for more details about the
#JapaneseMusic
market in this weeks Tuesday Takeaway.
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Rihanna’s on-demand audio streams in the U.S. increased by +211% between Saturday and Monday, following Sunday’s
#SuperBowl
Halftime show.
@rihanna
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Just another manic Monday🎵 Did you know "Manic Monday" by The Bangles
@SusannaHoffs
has over 18 million streams in the U.S. so far this year? What's your favorite song to get you through Monday?
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Did you know
#ArianaGrande
's Thank U, Next album has 6.3 Billion on-demand streams in the U.S.?
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Did you know die-hard
@taylorswift
fans in the U.S. spend 46% more time per week listening to music?
Subscribe to our newsletters at for the latest music and entertainment insights 💻
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Midnights insights 📈💻Stay tuned for more stats like this in our Tuesday Takeaway next week as we breakdown all the numbers from
@taylorswift13
's record-breaking release.
Be sure to subscribe to our newsletters at
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If you are at
@SXSW
don't miss our CEO, Rob Jonas, presenting 10 Trends That Will Define 2022 at 2:30p CT (Rm 12AB) OR Thursday, March 17 at 10:00a CT (Ballroom EF)
#luminatedata
#SXSW2022
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Did you know this year’s “video of the year” nominees for the
#VMAs
have received 1.1 Billion on-demand streams collectively in the U.S.?
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Last week in our 2022 Year-End Music Report we introduced the Global Hit Score. This is a measurement of global breadth: it factors together total on-demand audio and video streaming, in-country rank, and the streaming size of the country for a given song in a given time period.
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We are so excited to be back in-person at
#MusicBiz2022
Come visit us at the top of the escaltors
#luminatedata
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Earlier this week at the All That Matters conference in Singapore, Luminate VP, International Helena Kosinski delivered a presentation on the Asian music market, giving an overview of the Asian streaming landscape.
Read more at the link in our bio.
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Just in! We are happy to announce our partnership with
@MediabaseCharts
No More Dueling Radio Charts: Luminate and Mediabase Will Join Forces to Power Billboard’s Radio Airplay Rankings
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In our 2023 Midyear Music Report, released last month in July, we revealed that 15% of the US general public can be categorized as super fans. For more facts and figures subscribe to our newsletter!
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Luminate's latest industry-leading Year-End Music Report arrives tomorrow, recapping 2023's biggest takeaways.
As a sneak peek, we're sharing the full list of trends that the report will cover. Learn more here:
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Record Store Day 2023 was the best vinyl week on record for independent record stores, since its inception. Independent Record Stores sold 1.7m physical units (LPs, CDs and cassettes)🎶
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In celebration of
#aapiheritagemonth
we explored the rise of J-Pop on a global scale, highlighting the unique power of J-Pop fans. For more facts and figures subscribe to our newsletter at 📈💻
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This week marks 15 years of
@TaylorSwift
’s Love Story. Did you know Love Story (Taylor’s Version) has 292 Million on-demand streams in the U.S.?
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UK music listener behaviors are broken down in our latest takeaway. Did you know the average listener listens to 5.8 different genres per month?
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For a deeper dive, be sure to sign up for our live webinar later today at 11am PST/2pm EST
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Did you know music audio streaming is the third most popular way of listening to music for the average
#CountryMusic
listener (after radio and video streaming), BUT it is the most popular option among Gen Z and Millennial listeners?📈📊
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The music landscape in the US still has a long way to go in terms of gender equity. Of the top 100 artists in the US last week, only 21 of them are women. For more facts and figures subscribe to our newsletter at
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Music plays a huge role in consumer perception and impacts promotional campaigns. According to the U.S. Artist & Genre tracker, 44% of the U.S. general population say they are more likely to purchase a product or service if it is endorsed by an artist they like
#Luminatedata
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Did you know that on average half of all waking hours are spent engaged in entertainment?
Learn more in our latest takeaway in which he highlights a new opportunity for brands to use entertainment data to connect with new audiences📈
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Want to be one of the first to learn how much streaming grew in 2022? Or how vinyl sales are holding up? Sign up now for our first-ever 2022 Year-End Music Webinar:
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In celebration of Halloween and
@rihanna
's return to music, we’re taking a look back at the superstar’s spookiest hit. What’s your favorite song to play on Halloween?
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Celebrating 10 years of
@paramore
's album “Paramore”. Did you know the album has 1.4 Billion on-demand streams in the U.S?
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CEO Rob Jonas sold out good SXSW session yesterday so spoke in a larger room this morning!
#SXSW2022
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This week, check out some data-fueled insights on music engagement surrounding Major League Baseball
#WorldSeries
⚾️
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Celebrating 25 years of
@MsLaurynHill
album “Miseducation of Lauryn Hill”. Did you know the album has 1.8 Billion on-demand streams in the U.S?
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As we leave
#BlackHistoryMonth
and enter Women’s Month, it’s imperative we continue illuminating the consequential impact of entertainment's most influential yet under-represented players. For more facts and figures sign-up for our newsletter at
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Heading to Austin for SXSW this year? Be sure to check out Mark Hoebich, Luminate EVP and Head of Film and TV's session on leveraging data in today's film and TV economy.
@sxsw
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Our data shows that there is still a slight downward trend in the share of ad-supported streaming in the U.S. over the last eight quarters with more users streaming premium content.
Read more from our “2023 Music Investment Environment” report at the link in our bio 📈📉
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We're sad to learn about the passing of the one-of-a-kind icon and legend Tina Turner. As we mourn, we also celebrate her unmatched contributions to music and culture.
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Celebrating 30 years of
@MariahCarey
Mariahcarey “Dreamlover” with 82M total on-demand streams in the U.S. 🎉
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Last week, Luminate released our 2023 Year-End Music Report detailing music’s most impactful trends and data with a focus on both the US and Global industry. One of the trends we noted in the report is the growth in streaming share of Female artists in the U.S.
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Live from the Billboard Latin Music Week stage in Miami this morning, Luminate
#CEO
Rob Jonas shared insights from our latest Latin Music Report. The report explores new data that sheds lights on everything from Latin super fans to subgenres.
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Every Valentine’s day our data shows a set of love-songs that jump up the On-Demand Audio (ODA) streaming ranks in the U.S. Take a look at Elvis Presley’s ODA streams increase for his hit “Can’t Help Falling in Love.”
Learn more from our Tuesday Takeaway Newsletter! Link in Bio
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Celebrating 20 years of
@OutKast
’s “Hey Ya” today!
For more facts and figures subscribe to our newsletter at 📈
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Celebrating 10 years of
#Beyonc
é, the self-titled album, which has a total of 5 BILLION On-Demand Streams in the U.S. alone📈
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Did you know Country, Latin and World Music are the fastest growing streaming music genres of 2023?
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Music can make us feel every emotion and can also impact our mental health. Listening to our favorite songs have proven to help reduce or manage stress, lift our mood, and reduce symptoms of depression and anxiety.
#LuminateData
#TuesdayTakeaway
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What type of music listener are you? Take our new quiz now. Our research team introduced five types of music listeners based on overall behaviors of consumers in the U.S.
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The continued growth of international music is one of the key trends reported in Luminate’s 2023 Midyear Music Report. The report highlights the success of genres like J-Pop, Afrobeats and Regional Mexican in the United States.
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Did you know streams of
#classicalmusic
have been growing steadily over the past year?
In fact, streams of the genre outpaced the US Total Industry On-Demand Audio streaming growth (inclusive of all genres) in 2022 (13.4% and 12.2% YOY 2022 vs 2021, respectively).
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SZA's on-demand streamed increased by 863% in the U.S. during the release of SOS. Her total streams in the U.S. are now at 7.4 Billion📈
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This month we are celebrating 10 years of
@eminem
’s “The Marshall Mathers LP 2” with 3.7B total on-demand streams in the U.S.
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‘Be The Change’ Study Details Gender-Based Inequalities in Music, Includes Telling Foreword from JoJo
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Celebrating 20 years of
@beyonce
’s “Dangerously in Love” today!
For more facts and figures subscribe to our newsletter at 📈
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Our latest insights explore the continued power of
#Barbie
this summer, specifically the film's influence on music consumption...even for song's not on the film's official soundtrack 👀Learn more here:
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Just in from our latest Music 360 research report: 🎧 Gen Z music listeners are 28% more likely to pay for premium music streaming service subscriptions 🎶
Where do you listen to music?
Be sure to subscribe to our newsletters at
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Country music dominates the Billboard Hot 100 this week- the top three spots are all Country titles for the first time in chart history. With Luke Combs' cover of Tracy Chapman's "Fast Car" at No. 3, we dive into how it sparked renewed interest in Chapman's catalog-
Link in Bio!
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Our latest report focuses on the Latin genre through both a cultural and commercial lens. Covering topics from subgenres to super fans, the report provides insights into the continued spread of Spanish-language music to both Hispanic and non-Hispanic listeners 📈
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#WhitneyHouston
continues to help fans share their feelings. “I Will Always Love You” jumped nearly 20% in total global on-demand streaming to +3.6M the week of Valentine’s Day last year 💕
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This week’s Tuesday Takeaway dives into why these songs gained more popularity in 2023 vs. their initial release in 2019
Learn more about these rankings at the link in our bio
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During yesterday's
#GRAMMYs
@violadavis
became the latest to join the exclusive
#EGOT
club for her performance narrating the audiobook for her memoir "Finding Me." But did you know Davis' work on screen goes far beyond acting?
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Did you know music collabs have created some of the most popular songs in recent times? According to our Artist & Genre Tracker, 70% of U.S. music listeners like when their favorite artists release new music with other artists. Learn more here:
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CEO Rob Jonas writes about the problem of information asymmetry in the film & TV streaming industry, as highlighted by the ongoing WGA and SAG-AFTRA strikes. We are dedicated to making entertainment data objective, accessible and as verifiable as possible for all parties.
Taylor Swift and other musicians use valuable data to promote their work. Actors and writers deserve the same.
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Headed to
@sxsw
next year? Don’t miss a special session with Luminate CEO
@rob_jonas
giving a follow-up to his sold-out session from last year.
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Just in from our Music 360 study🎶🎶EDM hovers anywhere between 9% and 17% monthly listenership in each country we perform our study. How often do you listen to EDM?
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We trade in transparency and transform through trust, extracting intelligence and insights through science, technology and expert perspective.
#luminatedata
Visit us here
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For Women’s History Month we are sharing facts and figures from songs with female collabs. “When You Believe” by
@MariahCarey
& Whitney Houston has a total of 141M on-demand streams in the U.S. (audio + video)
#WHM
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Did you know EDM listeners are 74% more likely to agree that they engage with entertainment activities to find and interact with a community of new people who share similar interests? 📈
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