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Lucy McInally Profile
Lucy McInally

@lucy_a_mcinally

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164
Following
904
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34
Statuses
227

Writing about inclusive coworking spaces, coliving & urban design ✍️

London
Joined July 2019
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@lucy_a_mcinally
Lucy McInally
2 years
RT @Caleb_Parker: 🎧 If you’re one of the few who hasn’t downloaded season 9 of the #WorkBold Podcast yet…. Here’s a summary for you 👇🏻.http….
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workplaceinsight.net
Caleb Parker’s award-winning #WorkBold Podcast returned for an industry-leading ninth season of talks about space as a service
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@lucy_a_mcinally
Lucy McInally
2 years
How are you going to put your community first with clever content marketing activities?. I’d love to know. Read the full article here.
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@lucy_a_mcinally
Lucy McInally
2 years
5 - Do not use Chat-GPT. If we all used #ChatGPT to write our content, wouldn’t we all sound the same? . Your community wants to hear from you, an actual real-life human being with actual real-life experiences, values, and insights. Not a computer.
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@lucy_a_mcinally
Lucy McInally
2 years
4 - Come up with fun co-marketing activities. Requiring constant creativity, marketing can be time-consuming. But, you don’t have to go it alone. Find people that you align with and propose some fun co-marketing activities. Two heads are better than one.
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@lucy_a_mcinally
Lucy McInally
2 years
3 - Give people loads of value. My first clients ran yoga retreats. But social distancing restrictions meant they couldn't operate. Instead, we built an online community. It started small but after launching, we sold out their first retreats! . Why? We put community first!.
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@lucy_a_mcinally
Lucy McInally
2 years
2 - Interact with your community. Engaging with your online community all boils down to one tactic: interaction. Content that’s fun, accessible to all, and calls for engagement won’t be ignored. Ask for opinions, thoughts, and questions whilst sticking to your values.
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@lucy_a_mcinally
Lucy McInally
2 years
1 - Live and breathe your brand values. This is so important in business! . UK cosmetics retailer @LushLtd recently stepped back from using Google ads. Why? Because it's opting for ethical data storage data methods in Web3 in alignment with its community and brand values.
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@lucy_a_mcinally
Lucy McInally
2 years
5 ways to put your #communityfirst with clever #contentmarketing 👇.
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@lucy_a_mcinally
Lucy McInally
2 years
Love @CoAssemblyEU #coworking breakfasts and can’t wait for the next one at the end of this month @xandwhyspace 💫.
@BernieJMitchell
Bernie J Mitchell 🎙
2 years
Hey everyone, have you heard about B Corps and their supposed commitment to social and environmental responsibility? Well, it's time to burst the bubble and face the facts. Join us at XandWhy, 30 March for some great discussion and action to follow.
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@lucy_a_mcinally
Lucy McInally
2 years
RT @TownSqIslington: Freelancers, we've got your happy #FridayFeeling sorted with our FREElancers Coworking > it's #free (yup), there's ☕,….
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@lucy_a_mcinally
Lucy McInally
2 years
Super session today @TownSqIslington listening to a group of incredible ladies about being women in business 💫 I learnt so much and been inspired by the stories I’ve heard today #IWD2023 💜💚 @AnnaTSq @Aceil @Soul_Sutras @steph_wylau @ValerieABossman.
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@lucy_a_mcinally
Lucy McInally
2 years
Which #contentmarketing trends will you experiment with this year, and which ones have you already tried? . I’d love to know. Read the full article here.
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@lucy_a_mcinally
Lucy McInally
2 years
5 - Podcasting. You might expect podcasting to be old news but, in 2023, it's still dominating the content marketing landscape. 20% of people make a purchase after hearing about a product or service in a podcast.
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@lucy_a_mcinally
Lucy McInally
2 years
4 - Community is everything. After sensing that the marketing funnel was a little outdated, @HubSpot designed the flywheel methodology to generate value and feed growth at all stages. Working with customers new and old, together you'll both thrive!.
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@lucy_a_mcinally
Lucy McInally
2 years
3 - Video content for days. The average user typically engages with videos that are less than 10 minutes long. Instagram reels, TikToks and YouTube shorts. short-form video content will account for 80% of all mobile data traffic.
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@lucy_a_mcinally
Lucy McInally
2 years
2 - Influencer marketing becomes mainstream. People have grown tired of the constant and inauthentic vision of perfection shown by mega influencers. 56% of marketers will work with micro-influencers and thought leaders as opposed to working with well-known influencers in 2023.
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@lucy_a_mcinally
Lucy McInally
2 years
1 - AI copywriting tools. The release of ChatGPT open-source AI in late 2022 really changed the game. Now, anyone can access a content writer.
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@lucy_a_mcinally
Lucy McInally
2 years
5 #contentmarketing trends to watch in 2023 👇.
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