Lorenzo Noya
@lorenzo_noya
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Building what tomorrow feels like | Founder @webild & @DialedWeb
Joined October 2023
When @GlydeGG was preparing for their beta launch, they needed more than just a product demo. We built them an entire world. A complete visual odyssey that brings their users something to connect with before the product takes center stage. Take a look at Glyde to see how it
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I flew 7,980 miles to meet my co-founder in Bangkok just to show you the work we did for a client. Not because I thought it would “hack” the algorithm. But because it’s a story worth telling. The kind where years from now, we’ll still laugh about the 4 AM call that started it
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Designers who can't explain the "why" behind their layout = decorators. We don't hire decorators.
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Ask yourself this weekly: "If I landed on my site for the first time, would I trust it in 3 seconds or less?" If the answer is no, you know where to find me.
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As a founder, I obsess over the first 3 seconds. The hero. The first scroll. The initial "feel." That's when you win trust, or lose them forever.
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The site isn't "done" when the design is done. It's done when conversions go up. Until then, it's not a website. It's a sandbox.
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We don't have a design team and a product team. We have a team that knows where design ends and product begins, and why that matters.
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As CPO, my obsession isn't just the build. It's the story. If no one gets it, no one buys. And if no one buys, nothing else matters.
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It's funny how people think of branding as a "design thing." But it's really a decision thing. What you say. How you say it. Where you show up. What you repeat. Brand isn't your logo, it's your pattern.
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You don't need a complex site. You need a cohesive one. Every pixel, every scroll, every word should say the same thing: "This is exactly what I need.”
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