Logo Histories
@logohistories
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Discover the ideas, considerations & contexts that gave shape to the modernist logos of the past. Subscribe:
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20
9
59
For those new to design: I bleed in six colours – Rob Janoff's 1977 logo for Apple Computers.
Read here:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
5
122
1K
Folk art psychedelia – Lance Wyman and Peter Murdoch’s 1966 logo for Mexico ‘68.
Read the history at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
8
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Next week on Logo Histories: Yusaku Kamekura’s Shell, 1969 – The unused proposal from a pioneering Japanese designer.
Subscribe at:
#logos
#branding
#logodesign
#graphicdesign
#logodesign
0
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833
New on Logo Histories: A simple solution to a complex problem – Karl Gerstner's 1978 logo for Swissair.
Subscribe at to read this and over 60 more logo histories.
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logodesign
4
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New on Logo Histories: Karl Gerstner's Shell – Karl Gerstner's 1964 unused logo proposal for Shell
Subscribe/Read:
#logos
#branding
#designhistory
#designtwitter
#logodesign
#corporateidentity
5
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Next Week on Logo Histories: The Sea We Would Like to See – Nagai Kazumasa's 1972 logo for Expo '75. Includes lots of initial concepts from Tanaka and Fukuda.
Subscribe at
#logos
#graphicdesign
#branding
#designhistory
#designtwitter
1
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New on Logo Histories: A World of Convenience – Landor Associates' 1989 logo and corporate identity for Japan Airlines.
Read here:
#logos
#branding
#logodesign
#graphicdesign
#designinspiration
2
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601
AUDIO: The Saltire takes flight – Margaret Calvert's 1964 logo for Glasgow Airport.
Listen:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
3
45
550
Next week on Logo Histories: The continuity of the species – Wyman & Cannan’s 1975 work for the National Zoo.
Subscribe at to receive the
story and access our archive of 60+ more.
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logodesign
0
28
539
A message of peace – Yang Sung-Chun's 1983 logo for Seoul '88.
Read →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
#designtwitter
2
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New on Logo Histories: A gift – story of the WHSmith logo, designed in 1973 by Professor Richard Guyatt, Nick Jenkins, Ian Middleton & Jane-Ann Withers.
Subscribe and read:
#branding
#logodesign
#designhistory
#graphicdesign
#whsmith
4
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509
Logo Histories: ‘M’ for Montreal – Georges Huel’s 1972 symbol for Montreal 1976.
Subscribe/Read →
#logos
#design
#branding
#designhistory
2
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498
New on Logo Histories: Rolling out a new identity – Robert Miles Runyan's 1970 logo for Crown Zellerbach.
Read/subscribe at
#logos
#branding
#designhistory
#designtwitter
#design
1
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487
Perspectives: Milton Glaser, 1972 – In 1972, renowned designer Milton Glaser shared his thoughts on the topics of originality, book covers and imitation in design.
Read here:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
2
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483
Logo Histories: The 'Big W' – Saul Bass/Herb Yager & Associates' 1972 logo for Warner Communications
Read/Subscribe at:
#logos
#branding
#logodesign
#graphicdesign
#logodesign
#design
#warner
#logohistories
0
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482
A simple solution to a complex problem – Karl Gerstner's 1978 logo for Swissair. Find this and over 70 other logo stories at:
#logodesign
#designtwitter
#graphicdesign
#branding
4
49
476
Next week on Logo Histories: The story of the Mazda logo designed by Rei Yoshimura in 1975.
Subscribe at
#logos
#designtwitter
#branding
#logodesign
#designtwitter
#logoinspiration
1
59
469
A simple solution to a complex problem – Karl Gerstner's 1978 logo for Swissair. Find this and over 70 other logo stories at:
#logodesign
#designtwitter
#graphicdesign
#branding
#logos
3
38
461
Logo Histories Shorts: Ibaraki Prefecture 茨城県旗 – Kazumasa Nagai's 1991 symbol for the Japanese prefecture of Ibaraki.
Read:
#logos
#graphicdesign
#branding
#designtwitter
#japan
2
35
457
Today on Logo Histories: The continuity of the species – Wyman & Cannan’s 1975 work for the National Zoo.
Subscribe at to read this
story and access our archive of over 70 more.
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logodesign
3
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450
New! The Saltire takes flight – Margaret Calvert's 1964 logo for Glasgow Airport. *Subscriber Post*
Discover more:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
5
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448
Prepping Tuesday’s Logo History, and loved this concept for HT, Copenhagen’s regional transport system, designed by Finn Hjernøe. Backwards arrows do feel odd though.
Sign-up at
#design
#branding
#designhistory
#logodesign
#graphicdesign
#logos
1
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447
Logo Histories: Sildamin's dynamic "S" – Heinz Waibl's logo for an Italian fodder manufacturer.
Read/Subscribe:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
#designtwitter
3
36
443
Today! The swept-wing of Nike – Carolyn Davidson's $35 logo for Nike. Read the story here:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
4
57
428
Vision, strength & beauty – The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.
Discover this and other logo stories at
#branding
#logodesign
#designhistory
#graphicdesign
2
42
419
Logo Histories: The continuity of the species – Lance Wyman's 1975 logo for the National Zoo.
Find this and over 90 other logo stories at:
#logodesign
#designtwitter
#graphicdesign
#branding
#logos
2
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404
Flexible, adaptable and warm – Discover the story of Raymond Loewy's 1966 logo for Co-op France. Find this story and others at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
1
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New on Logo Histories: The stillness of Tsukuba – Ikko Tanaka's 1981 logo for Expo '85.
Subscribe at
#logos
#graphicdesign
#branding
#designhistory
#designtwitter
1
34
403
New on Logo Histories: Kamekura's Shell – Yusaku Kamekura's 1963 unused logo proposal for Shell.
Read/Subscribe at:
#logos
#branding
#logodesign
#graphicdesign
#logodesign
#designtwitter
3
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397
I’m looking for some concrete information on why AT&T had a bell. I’ve read the ref. to the liberty bell and Alexander Graham Bell, but nothing conclusive. Any first-hand sources would be greatly appreciated.
13
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Logo Histories: A waxing moon – Rei Roshimura & PAOS Inc's 1975 logo for Daiei.
Discover this and a 100 more logo histories at:
#logodesign
#designtwitter
#graphicdesign
#branding
#japan
#japanesedesign
#daiei
1
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378
New on Logo Histories: A waxing moon – Rei Roshimura & PAOS Inc's 1975 logo for Daiei.
Includes Key Takeaways and shared dropbox with more images for subscribers.
Read:
#logodesign
#designtwitter
#graphicdesign
#branding
2
46
375
Logo Histories is a reader-supported newsletter. Sign-up for just $6 p/m and read the stories behind these great logos, receive weekly histories plus, access to over 40 more.
Subscribe at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
1
28
369
Glasgow Airport by Margaret Calvert, 1964. (Audio)
Listen →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
7
53
367
The circuit breaker maker – Gérard Guerre and Technes' 1966 logo for Merlin Gerin. Discover this and over 70 other logo stories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logos
0
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353
Vision, strength & beauty – The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta
Discover this and other logo stories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
0
37
345
New on Logo Histories: The stillness of Tsukuba – Ikko Tanaka's 1981 logo for Expo '85.
Subscribe at
#logos
#graphicdesign
#branding
#designhistory
1
34
334
Tomorrow on Logo Histories: Designed for life – Armin Vogt and Jean Reiwald's 1968 logo and brand system for Fiat.
Subscribe at
#logos
#graphicdesign
#branding
#designhistory
#designtwitter
3
28
332
Next week on Logo Histories: The story of Karl Gerstner’s logo for Swissair. Subscribe at to receive the
story.
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logodesign
1
33
331
New on Logo Histories: A comfortable life – Takahisa Kamijo's 1979 logo for Japan Tobacco & Salt Public Corporation.
Subscribe/Read:
#logos
#designtwitter
#branding
#logodesign
#japan
2
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329
New on Logo Histories: The Inter-link – PAOS’ 1988 logo and corporate identity for Japanese home appliances brand Zojirushi
Read at:
#logos
#graphicdesign
#branding
#designhistory
#design
#japan
#logohistories
#logoarchive
0
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In 2023 we have lots of great Logo Histories lined up, adding to our archive of over 60. In January, discover the stories of Crown Zellerbach, Kenwood and Merlin Gerin.
Subscribe at
#logos
#branding
#designhistory
#designtwitter
#logodesign
1
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321
Herb Lubalin & Alan Peckolick's ASICS – The story of PAOS and the ASICS logo Read more at:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
1
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315
Concepts for the Copenhagen Region Transport Co. (HT)
Full story coming to Logo Histories in December.
Subscribe at
#design
#branding
#designhistory
#logodesign
#graphicdesign
#logos
2
28
321
New on Logo Histories: Vitality and continued growth – Igarashi Studio's 1986 logo for Meiji Dairies Corporation.
Read here:
#logos
#branding
#logodesign
#graphicdesign
#designinspiration
#designtwitter
0
27
315
New on Logo Histories: Designed for life – Armin Vogt and Jean Reiwald's 1968 logo and brand system for Fiat.
Read this and over 80 more at
#logos
#graphicdesign
#branding
#designhistory
#designtwitter
4
39
308
Sarajevo '84 by Miroslav Antonić Roko
Discover this story at:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
2
33
308
Sound in motion – Thomas Miller's 1955 logo for Motorola
Read:
*Subscriber Post*
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
1
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303
ASICS by Herb Lubalin & Alan Peckolick & PAOS, 1989.
Discover more here →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
43
296
The circuit breaker maker – Gérard Guerre and Technes' 1966 logo for Merlin Gerin. Discover this and over 70 other logo stories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
0
21
295
Tomorrow on Logo Histories: The continuity of the species – Wyman & Cannan’s 1975 work for the National Zoo.
Subscribe at to receive the
story and access our archive of 70 more.
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logodesign
2
48
295
Tomorrow on Logo Histories: Yusaku Kamekura’s Shell, 1969 – The unused proposal from a pioneering Japanese designer.
Subscribe at:
#logos
#branding
#logodesign
#graphicdesign
#logodesign
0
20
293
Logo Histories: A World of Convenience – Landor Associates' 1989 logo and corporate identity for Japan Airlines.
Read here:
#logos
#branding
#logodesign
#graphicdesign
#designinspiration
0
30
292
The Bass Tulip – Saul Bass’ 1974 logo for United Airlines.
Subscribe and read:
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
22
288
Next week on Logo Histories, the story of Japanese supermarket Daiei.
Subscribe at
#branding
#designhistory
#logodesign
#graphicdesign
0
26
282
The Colours of LA '84 – The logo of the Games of the XXIII Olympiad. *Subscriber post * →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
1
34
273
New on Logo Histories: The Sea We Would Like to See – Nagai Kazumasa's 1972 logo for Expo '75.
Read this and over 80 more at
#logos
#graphicdesign
#branding
#designhistory
#designtwitter
1
29
275
New on Logo Histories: Karl Gerstner's Shell – Karl Gerstner's 1964 unused logo proposal for Shell
Subscribe/Read:
#logos
#branding
#designhistory
#designtwitter
#logodesign
0
28
276
Next week on Logo Histories. Channel 5 & You – Wyman & Cannan’s 1972 logo for Channel 5 (Boston Broadcasters).
Subscribe at
0
29
277
Logo Histories: The continuity of the species – Lance Wyman's 1975 logo for the National Zoo.
Find this and over 90 other logo stories at:
#logodesign
#designtwitter
#graphicdesign
#branding
4
39
256
Logo Histories Research Archive: Fuji, Fuji Film & Tomato Bank
More:
#logodesign
#graphicdesign
#branding
#graphicdesign
#design
#designtwitter
1
28
274
New on Logo Histories: The ‘Hockey Stick’ – Lippincott & Margulies’ 1964 logo for Eastern Airlines
Read/Subscribe at
#logos
#graphicdesign
#branding
#designhistory
#designtwitter
0
26
271
Pan Am's World – The Pan Am logos of Charles Forberg, Edward Barnes & Ivan Chermayeff. *Subscriber post* →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
2
30
267
A message of peace – Yang Sung-Chun's 1983 logo for Seoul '88
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
47
265
New on Logo Histories: Zooming ahead – Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda.
Discover this and other logo histories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
0
40
267
Herb Lubalin & Alan Peckolick's ASICS – The story of PAOS and the ASICS logo. *Subscriber post* →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
38
261
New on Logo Histories: Zooming ahead – Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda.
Discover this and other logo histories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logohistory
3
42
260
The continuity of the species – Lance Wyman's 1975 logo for the National Zoo. Find this and over 70 other logo stories at:
#logodesign
#designtwitter
#graphicdesign
#branding
#logos
2
20
254
Sail the rails – Gerald Barney's 1965 logo for British Rail.
Discover this logo history and others at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
2
33
257
New on Logo Histories: A mountain in gaming – George Oppermann and Evelyn Seto's 1972 logo for Atari.
Read:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
0
27
249
New on Logo Histories: Kamekura's Shell – Yusaku Kamekura's 1963 unused logo proposal for Shell.
Read/Subscribe at:
#logos
#branding
#logodesign
#graphicdesign
#logodesign
0
17
254
Tomorrow on Logo Histories: The story of the Mazda logo designed by Rei Yoshimura in 1975.
Subscribe at
#logos
#designtwitter
#branding
#logodesign
#designtwitter
#logoinspiration
0
33
257
New on Logo Histories: The Sea We Would Like to See – Nagai Kazumasa's 1972 logo for Expo '75.
Read this and over 80 more at
#logos
#graphicdesign
#branding
#designhistory
#designtwitter
0
20
244
Pan Am's World – The Pan Am logos of Charles Forberg, Edward Barnes & Ivan Chermayeff. Discover this and more logo histories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
1
19
249
New on Logo Histories: Rolling out a new identity – Robert Miles Runyan's 1970 logo for Crown Zellerbach.
Read/subscribe at
#logos
#branding
#designhistory
#designtwitter
3
14
244
New on Logo Histories: Breathing fire – Unimark International's 1971 logo and corporate identity for AGIP.
Read/subscribe at
#logos
#branding
#designhistory
#branding
#italy
#designtwitter
#logoinspiration
#italiandesign
#logohistories
0
27
243
New week on Logo Histories: The Kenwood Triangle – PAOS' 1982 logo for Kenwood.
Subscribe at to receive this
story and access our archive of 70 more.
#logos
#branding
#logodesign
#graphicdesign
#logodesign
2
22
239
Slowly building the Munich ’72 Logo History. Coming soon.
Subscribe at
#design
#branding
#designhistory
#logodesign
#graphicdesign
#logos
1
34
240
New on Logo Histories: The circuit breaker maker – Gérard Guerre and Technes' 1966 logo for Merlin Gerin.
Read/subscribe at
#logos
#branding
#designhistory
#designtwitter
#logodesign
2
21
235
New on Logo Histories: Kinship and solidarity – Julien Hébert's 1963 symbol for EXPO67
Read:
#logodesign
#graphicdesign
#branding
#graphicdesign
#design
1
17
237
A monumental, French-curved M – The story of Irving Harper's 1964 Herman Miller logo.
Discover this and other logo histories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
2
30
233
Coming to Logo Histories in 2023. KLM by FHK Henrion, 1961.
Subscribe at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
0
20
232
New on Logo Histories: See the light! – Thomas Miller and Morton Goldsholl's 1975 logo for 7UP.
Includes Key Takeaways and shared dropbox with more images for subscribers.
Read:
#logodesign
#designtwitter
#graphicdesign
#branding
5
33
235
New week on Logo Histories: The Kenwood Triangle – PAOS' 1982 logo for Kenwood.
Subscribe at to receive this
story and access our archive of 70 more.
#logos
#branding
#logodesign
#graphicdesign
#logodesign
1
19
229
Beekman Downtown Hospital by Philip Gips, 1969, USA.
Discover the logo history at
#logos
#branding
#logodesign
#designhistory
#designinspiration
5
30
227
New on Logo Histories: Folk art psychedelia – Lance Wyman and Peter Murdoch’s 1966 logo for Mexico ‘68.
Read this and other logo histories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
2
27
230
New on Logo Histories: Vision, strength & beauty – The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta
Includes Key Takeaways and shared dropbox with more images for subscribers. Read:
#logodesign
#graphicdesign
#branding
0
19
230
The circuit breaker maker – Gérard Guerre and Technes' 1966 logo for Merlin Gerin.
Discover this and over 90 other logo stories at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#logos
0
15
228
A monumental, French-curved M – The story of the Herman Miller logo. *Subscriber post* →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
1
23
228
Coming up on Logo Histories. Next week, National Zoo followed by Kenwood. With KLM and American Revolution Bicentennial in Feb.
Subscribe at to receive the
story and access our archive of 70 more.
#logos
#branding
#logodesign
#graphicdesign
#logodesign
0
18
228
Tomorrow on Logo Histories: Vehicle of the message – John Reiben’s 1970 logo for Mondi Valley Paper Company.
Sign-up here:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
21
225
Logo Histories: I bleed in six colours – Rob Janoff's 1977 logo for Apple Computer.
Read at:
#logos
#branding
#logodesign
#graphicdesign
#logodesign
5
31
227
Sony Crowdsources – The 1981 competition to crowd-source a new Sony logotype. *Free post*
Read:
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
25
223
The Colours of LA '84 – The logo of the Games of the XXIII Olympiad.
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
1
33
221
New! The wool ball – Franco Grignani’s 1964 logo for Woolmark. Read →
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
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222
Logo Histories is a reader-supported newsletter. Sign-up to read the stories behind these great logos, receive regular new logo histories plus, instant access to over forty more.
Subscribe at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
0
23
221
Deutsche Bank by Anton Stankowski, 1972
Discover this story and more at
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
#graphicdesigndaily
0
24
218
Next week on Logo Histories, the story of Japanese supermarket Daiei.
Subscribe at
#branding
#designhistory
#logodesign
#graphicdesign
0
31
221
Seoul '88 by Yang Sung-Chun's 1983.
Read this story at→
#logos
#branding
#logodesign
#designhistory
#graphicdesign
#designinspiration
1
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219
Perspectives: Graphic design in Korea, 1981 – Chung si-hwa on Korean graphic design in the 1980s, Graphic Design 82.
Read:
2
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219