Welcome to "What's Next with Bryan Finnerty," the ultimate podcast for athletes turned entrepreneurs. Join us as we explore the journeys of former and current athletes who have successfully transitioned to the business world. Each episode provides invaluable insights, strategies,

Most people have bold ideas. Very few actually act on them. In our latest episode, Alex Lubyansky shared how he’s challenging the traditional youth soccer system—building Detroit Metro FC, removing pay-to-play barriers, and even offering $10,000 for teams willing to compete in

Most soccer programs talk about development. But development into what? In our newest episode, Alex Lubyansky shared something that stopped me in my tracks. His goal isn’t just to build a successful club. His mission is to develop real professional soccer players—players who

You don’t build a second career by playing it safe. In a past conversation with Eric Sullivan, he shares something every athlete-turned-entrepreneur eventually learns: you have to get comfortable being uncomfortable. In sports, discomfort is part of the process. Early mornings.

Most people think their best ideas come from grinding harder. I don’t. Some of my best ideas don’t show up when I’m deep in work. They show up when I step away. On a walk. On a drive. During time off. I’ve learned that space creates perspective. When I’m constantly executing,

You don’t feel ready? Good. That’s exactly how every rookie season starts. No athlete walked into their first practice elite. You earned confidence through reps. Through mistakes. Through correction. Through staying after when everyone else left. Business is no different. If

You don’t need more time. You need tighter blocks. ⏱️ Athlete entrepreneurs already understand discipline, structure, and execution. But when business meetings, training sessions, family time, and recovery all compete for attention, your calendar can start running you instead of

You can’t pour from an empty bucket. For years, I thought putting myself last was leadership. Hustle harder. Show up for everyone. Keep going no matter what. But here’s what I’ve learned: When you don’t prioritize your own self-care, you don’t just burn out — you shrink. Your

Lately, I’ve been hearing a familiar narrative: “We’re not hiring that age group. They’re lazy. They lack motivation.” But motivation has never been the driver of consistency — in sport or in business. Athletes don’t wake up motivated every day. They train anyway. Not because

The one thing that’s going to solve all your business problems? 👉 Just do the damn thing. Not the next book. Not another framework. Not some magical or mystical fix. In our latest episode, Karina cuts straight through the noise: most business problems don’t need a new strategy

If you’re leading from behind a desk, this might be the reason your culture isn’t clicking. 👀 In our newest episode, Katrina Ghazarian and I talked about something I see too often: CEOs and leaders spending all their time behind a computer instead of on the front lines of their

Your niche should feel familiar — not forced. When you serve people you understand: • messaging gets easier • confidence gets quieter • growth becomes sustainable That’s how long-term businesses are built. 🎧 What’s Next with Bryan Finnerty explores how athletes find their

Niches aren’t claimed. They’re earned. Before you scale: • listen more than you sell • solve real problems consistently • build trust through action Depth beats reach early on.

People don’t buy expertise. They buy clarity. “I help people grow” is vague. “I help former athletes build structure in business” is clear. The clearer the problem, the easier it is for the right people to find you.

Start with what you already know. Your niche often lives in your lived experience: • who you’ve helped before • problems people come to you for • challenges you understand deeply Your athletic background isn’t something to outgrow — it’s data.

Your niche isn’t “everyone.” And that’s a good thing. Trying to serve too broadly is one of the fastest ways to stall momentum. Clarity beats reach — especially early on.

What happens when you notice what no one else is doing — and decide to go for it? ⛳️ A while back, I sat down with my twin sons, Josh and Owen, as they shared how they spotted a gap in the market: performance socks existed for soccer and football… but not for golf. Instead of

Motivation is powerful, but it’s also inconsistent. It shows up when things feel exciting… and disappears when things get hard. Athletes learn early that success isn’t built on how motivated you feel. It’s built on: 🏀 Discipline when energy is low ⚽ Routines when confidence

Authenticity isn’t a buzzword. It’s a competitive advantage. Athletes don’t need to rebrand after sports. They need to apply who they already are.

What happens when the game ends… but your drive doesn’t? As an athlete, my schedule was never my own. Seasons, training, travel. Everything was decided for me. Entrepreneurship gave me something I never had in sport: the ability to build a life on my terms. If you’re at the

“What feels overwhelming in business is often familiar territory for athletes who’ve performed under pressure for years.” If you’ve ever felt stretched, uncertain, or challenged in your next chapter, this is your reminder: You’re not starting from zero ➡️ you’re starting from