"In a world that can't stop talking, the best brands listen." @jeffcantalupo

Senior Investment Associate: https://t.co/S8KEfvBN3h Investment Associate: https://t.co/W6QZViIxI9 **Apps close at the beginning of February.

Big news 🚀 we’re growing our team. We're on the hunt for investors to join our 2-3 year associate program. If you love diving into consumer investing, crushing financial analyses, and geeking out over qualitative research, apply apply apply. Apps in the thread 🧵

“@Figma is life. Best design tool for non-designers that works for actual designers.” —@brentos_zip 🎨

Breaking into consumer VC, or know someone who might be a great consumer investor/researcher? We're starting our process for Fall Listeners @listendotco :) I'd love to meet you + potentially work along side you this Fall. 📥 DMs open if you wanna chat! https://t.co/afquZnW8n9

👂Is your VC hosting interns in Chicago this summer? Fill out this form with their info so they can partake in some summer happenings with fellow VC interns. https://t.co/UGaAN8HboU

Are you an entrepreneur building a brand in this space? Download the full report and stay up to date with Listen Insights here.

Taste: Does it taste good? Or, at least good enough? Efficacy: Does it work? Is progress “feelable”? Convenience: Does it help make the hard decision easy? Or, at least — easier?

While we expect to see some existence of each of the three levers in every brand, we also expect founding teams to be intentional with their decision on which to anchor and to design their business (e.g., product, business model, operating model) accordingly.

We’ve found that these three critical dimensions often stand in tension with one another, and may show up as trade-offs — though it’s not a zero-sum game.

🎯 In our consumer research on “Food As Medicine," we sought to understand a complicated landscape by analyzing consumer insights and expert perspectives. This guided us to focus on three core elements for those building a Food As Medicine brand: taste, efficacy, and convenience.

This insight is part of our deeper look at modern midlife womanhood. Sign up here to read the full report. https://t.co/PvEMklYFKX #menopause #perimenopause #womenshealth #consumerinsights #midlifewomen

We see three key ways brands can serve this audience: by targeting her needs, extending her capabilities, and supporting her orbit.

As their stories brought to life, midlife women see their health as inextricably linked to the health and well-being of those in their orbit — their children, partners, parents, and siblings.

Being physically healthy is, of course, an important element, but it’s only one piece of the puzzle. There’s also mental health and relational well-being.

Most market maps we see on women's health consider the woman in a vacuum, isolating her body and mind from the rest of her life. But that's not how she views it, nor does it acknowledge the many layers she's holding in balance.

What does it mean to support the well-being of women through midlife? 🧵

Questions aren’t solely about the exchange of information... they are the essential threads of relationships. How do you #askgreatquestions in your work?

Consider timing and allow individuals space to respond

Frame questions respectfully, avoiding overly direct inquiries

Ensure clarity by comfortably confirming understanding