๐ท๐๐๐ ๐ฒ๐๐๐๐๐๐๐ ๐ฝ๐งช
@lisagrrera
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boss and ceo @experimentwrld
New York, NY
Joined October 2011
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when The Ordinary launched 100% niacinamide powder:
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LโOreal bidding on Aesop like
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1 week since
@experimentwrld
launched our third child, ๐ฆ Buffer Jelly๐ฆ a daily, 3% petrolatum โmicro-sluggingโ oil-gel that coats your skin in a jelly-light layer of barrier boosting protection ๐ช
the sentiment so far? โExperiment did it againโ another holy grailโ ๐ฝโ๏ธ
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we just hit our first 6 figure DAY ๐ญ๐
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My marketing team will be hired directly from the fyp
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Why is there a beauty brand to coffee brand pipeline????
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we only tell the truth in our marketing ๐when we say โsoft n smooth lips that last all dayโ we mean it๐ซฆ
Shoutout to
@caveofbeauty
for this lip hydration product recommendation. Put it on around 7pm, drank some water, headed to bed and woke up and there was some still in place
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Sitting in an Elon interview overflow room and this is so weird. Why am I even here.
#ElonMusk
#clubhouse
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when I find out my friend uses retinol but doesnโt wear SPF:
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Currently on the hunt for a great email agency or freelancer to help us scale our email ๐ง๐ who is actually good??
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Just got paid today by my own company ๐ฅฒ๐ฅฒ๐ฅฒ
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My 10 year old brother knew about
@aloyoga
because they did a sponsorship (or event?) on Robloxโฆโฆ.. like HE mentioned Alo yoga in a conversation in front of myself and my sister who are absolutely their target marketโฆโฆ..
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Today I turn 27โฆ I would be lying if I said I really felt like celebrating. 26 was the highest highs and truly lowest lows of my life. A year where I came to terms with a lot about myself. Frankly Iโm entering 27 in the biggest low, but hopeful for better perspective this year๐
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Excited to share that
@experimentwrld
made
@thingtesting_
BEST OF 2022 list in the New and Noteworthy category! Check it out:
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New website is LIVE ๐๐ sign up for our waitlist and refer your friends for free Experiment products! ๐คฉ
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this fundraise has gone so much faster than I anticipated (still not done) but genuinely feeling so lucky and grateful that we have so many great people and options around the table ๐
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Thinking about the UGC bubbleโฆ whatโs next? How will consumer fatigue start setting in over the next 2-ish years? How do brands go beyond that?
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A year and a half in the makingโฆ
@experimentwrld
is finally live on
@UrbanOutfitters
dot com ๐ฅน buying, reviewing, and spreading the news is the best way to support us๐ next stop, IRL and beyond ๐
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How do you get your product in the MoMA design store?
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This is my official announcement that Iโm running for president. My platform??
MAKE DRY LIPS OBSOLETE ๐ซฆ๐บ๐ธ๐ฆ
Against:
๐ซขdry, crusty, dusty lips
Pro:
โ๏ธtruth in marketing
๐ซa ban on all glorified lip balms that donโt last and somehow make your lips drier than before ๐
โโ๏ธ
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This is an amazing email from
@DrinkGhia
amazing validation and urgency. Omw to get lime and salt ๐๐ง๐โโ๏ธ
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launch is this week
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Iโm so excited
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Best Black Friday etsy purchase
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update: we hit our projection for the month in 7 HOURS ๐๐๐๐
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hailey biebers new skincare line rhode is serving hulu
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We launched
@experimentwrld
yesterday and I am simply OVERWHELMED with the level of support and loved. I am deeply tired but like Iโm also so so excited for whatโs next ๐ฅฒ๐
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literally WHAT other beauty brand would use the PATHOGEN emoji after a global panny??? None.
@experimentwrld
knows that if you curate the vibe, you create new meaning ๐ฆ ๐ฆ ๐ฆ ๐ฆ ๐
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my favorite reviews are ones from chemists and formulators. they can truly appreciate the MAGIC that is Super Saturated ๐ค๐ฆ
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Who are some amazing angels investing in beauty rn? ๐๐๐
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Read about the journey of
@experimentwrld
and our vision for the future beauty brand ๐
#ICYMI
: In the latest Glossy Pop Newsletter ...
@experimentwrld
presents a vision for the future of the Gen-Z brand.
@sarajanenyc
has the story.
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Thinking about how ridiculous and amazing Friday was TY
@noahsfriedman
@loebnyc
cc:
@RosenZone
@mrsharma
@Tshea0314
@DivergentCapHQ
@katiesheasays
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I just ran our very first payroll! ๐คช๐ธ๐ค
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Ok if
@experimentwrld
collabโd with a food and bev brand who would it be? Thinkingโฆ
@pzaz_energy
for the chaos
@eatFFUPs
for the anti wellness industrial complex vibes
@drinkplink
for the fun approach to sustainability
@getgraza
(
@flexiblefoodie
knows)
Who else?!
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Experiment is really just be finding my confidence in creative directing. It was there the whole time but I didnโt believe in myself enough. Thatโs changing.
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they donโt know Iโm wearing a fishwife shirt and glossier deodorant
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does anyone know venues in NYC where I can host a brand party big enough for 75-100 guests? Extra plus if it has a disco ball. (donโt say Georgia Room)
Category is: feral lab rat, alien superstar, avant garde๐
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"When we were fundraising, I was told that clean beauty is table stakes, and I'm like, 'I will bet you $100 million it's not...'" ๐
shoutout to
@BeautyMatter
for the 2 part feature on
@experimentwrld
๐
all the juicy science-backed deets here:
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A Fun Puzzle:
@tachepistachio
just did a little update to their packaging. I wasnโt super familiar with the design prior but I instantly knew which one was newer. Which one do you think is the update and why? Hint: there is one big tell.
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Absolutely NO ONE on tiktok reads.
tiktok is full of the most helpless people in the entire world. you could post a recipe for pepperoni pizza and the comments would be full of people shaking in their boots saying โCan I put sausage on it instead?โ No. You canโt. You will die
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Sometimes I wish I would stop coming with dope ass ideas.
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I feel like the pandemic made me less mad at paying for shipping?? I think itโs a combo of empathy for the struggle of running a business with rising costs, and that I want those products and a store isnโt always an option. So I just shrug and pay it. Is this just me?
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Does single ingredient beauty marketing even work anymore?? Like โhey we built our entire brand and identity around X extractโ (Iโm not including true techincal innovations like olaplex)
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Guess we just need one to rule them all ๐๐ซฆ
when will we as a society have enough semi-sheer tinted hydrating lip gloss balms?
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NEVER date a man who is hung up on his ex
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Okโฆ how do I hire ANYONE from the marketing team at Liquid Death ๐
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Best sign of a great party? Minimal content from it on your phone LOL
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In a truly spectacular stroke of bad luck, we are dealing with a Shopify outage that is preventing us from launching our site. Iโm hoping weโll be launched by 3pm ๐ฅฒ
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@mirrorballqueen
@kendallhosseini
Plus shiv has the cute lil nicknames implying sheโs the baby: shivy, pinky etc
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Iโm literally floored and downright emotional at the absolute fucking talent I got to work with on the Experiment launch shoot. Every single person was beyond inspiring and it was surreal to see everyone so energized by our brand ๐ฅฒ๐
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Having good investors makes the journey so much better.
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brb crying ๐ฅน Mikayla calling
@experimentwrld
Super Saturated โthe most hydrating serum everโ
go tag us!!
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I'm quite literally obsessed with this review of
@experimentwrld
on
@thingtesting_
We're her only review, she wrote such a long review, kept saying "Experiment" (yes in quotes) and even gave us new colors and names! I'm obsessed with tonya!!!
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To rip off the branding of another adjacent business and do it SO blatantly is not just unethical but lazy asf.
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@orenmeetsworld
I feel this idea spreads across more industries that just cookwareโฆ Iโve noticed so many โtried and trueโ products that arenโt pretty but really work coming back all across tiktok. Weโre all done with millennial โpremiumโ products
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Fave ads:
Pfizer
Verizon x Bey
E.l.f. Judge Beauty
Cerave
Snapchat
Dunkinโ Donuts
Poppi
Kawasaki (mullet ad lol)
Most unyielding ad:
Ooo Ooo Temu ^_^
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Iโm now infamous among the Hollywood eliteโฆ according to this article I โtook Brad Pitt to taskโ
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itโs giving โdesigner/what they designed โ energy
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big meeting today, give me good vibes pls ๐ซก
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Letโs see if this works ๐
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Original death lemonade is Mountain Dew mixed with your adderall script.
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cโmon guys there are only 2 genders ๐ค
glycerin girls ๐ฆ๐ and buffer boys ๐ฆ ๐
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guys Iโm almost done ๐ฅน๐ฅน๐ฅน next week prepared to be SICK OF ME
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My favorite activity is sitting in the back of a cab listening to music that sets a specific mood and pretending to be the main character.
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in my โfuck itโ era
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My brain shuts off from 4-7pm
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The colored food era has come back with a vengeanceโฆโฆโฆโฆ
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I am omni-channel brand
โจ
I create innovative formulas
โจ
My brand is beloved by many
โจ
Big corporations CANT keep up
โจ
I am Big Cool VC Backed DTC Brand
โจ
My brand WILL have subway ads
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this tiktoker used chatGPT to analyze
@experimentwrld
PDP, reviews, and key messaging. SO COOL.
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Every time I fly home I think โIโm so blessed to be from NY omgโ like I was born here??? Weird.
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getting a POSITIVE dedicated post on
r/SCAcirclejerk means we won April fools.
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eggs over medium doesnโt get the press it deserves
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happy serum launch eve friends ๐ I have a feeling this is gonna be a good one ๐๐ฆ
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Yesss I love the monthly, week long depression I get on top of my regular depression :)))) the female hormone cycle is amazing ๐คฉ๐คฉ๐คฉ
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Highest compliment
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โexpress humor and fun on LinkedInโ
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@graceclarke
@shriyanevatia
@RuncieDan
yes 100%. Taylorโs music is more digestible, less risky, and more mass. Beyoncรฉ IS the GOAT because she both balances mass appeal with deep artistry. Renaissance is a risk and itโs art. That commands high praise but not always mass appeal in the same way โmidโ stuff does.
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SOMEHOW everyone has โearly accessโ to every brands BFCM sale LMAO
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Literally every beauty brand and their mother is launching something on 2/22/22โฆโฆ
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Starting a betting pool on when BeReal goes off tonight. Iโm guessing 11:35.
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I donโt have Covid but am very sick (lasting more than 1 day for me) for the first time in awhileee. Probably stress made me vulnerable to pathogens ๐ฆ I need more matzo ball soup and fluids ๐คง pray 4 me cause this wasnโt a good time to get sick ๐ถ
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gonna pull up to suppliers day tomorrow in my DuPont racer jacket ๐ค
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if I get one more DM from a โUGC content creatorโโฆโฆ.
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Hiring is so hard but when it hitsโฆ it HITS
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Being a โfavorite founderโ of someone I donโt personally know is weird in the best way ๐ฅน
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@Hipuncle
@sarah_ell_
@elisabethescbar
@thetiarawillis
If someone is actively spreading misinformation with a platform as large as hers I think we have an obligation to debunk it.
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Should I try this?
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