Lindsey Mark
@linji
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#CX & #Marketing nerd who tells stories with data. Loves coffee, books & travel. My thoughts are my own.
Indianapolis, IN
Joined May 2007
We need to kill "no-reply" email addresses. No message worth sending should channel block response, a proper reply-to sender should always be set.
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With the Google Analytics 4 cut-over coming up in July (roughly 3 months), prepare yourself by understanding best practices for capturing events.
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Blazing-fast image creation – using just your voice. Try Grok Imagine.
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Google's Universal Analytics will be end of life in July, here's a quick summary of what to look forward to in Google Analytics 4. I recommend setting up GA4 before Google migrates everything for you.
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Our flight attendant on my ORD to DEN flight should be acknowledged for her kindness today with a new mom. The newborn was crying hard during boarding. With a bit of kind encouragement she helped mom and baby find comfort and calm. @UnitedAirlines flight 2280.
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My brain using cascading logic to visualize the "shape" of customer data. Data nerds, what are your favorite books/blogs/etc for describing data architecture and practical customer data/analytics problem solving?
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The excel skills I built in my CX Analytics days still come in handy today. Building pivot tables to manage changes for Salesforce fields is much easier than doing a bunch of manual checklists with no historical context. It's beautify when columns/rows line up just so.
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This week in creepy marketing offers. @Topgolf emails me a birthday coupon. Mind you, I've NEVER been to Topgolf and therefore am 100% certain I haven't opted-in to being emailed. Is buying email lists still par for the course?! . #EmailMarketing #consent
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Nicely sums up the root cause of feeling "stupid" as an #SE or consultant. For me, it's encouraging to know that others also try & fail until they find something that works. Love how this points out that failing is an important part of the process. #solutions #consulting.
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My financial advisor said that when the market is in the gutter she weeds her garden because she knows she can at least control that. My new coping mechanism is a $5 bubble machine. I sit on my porch and watch waves of bubbles streaming from a toy shark.
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Funny to think that at the time I was regretful of what I couldn't attain, when in retrospect the piece has been deeply cherished. Speaks volumes about appreciation of what you have. #ceramics #art #sparksjoy.
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If you love ceramics I'd recommend buying her work. Her work has brought me cheer in my home for over a decade.
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I will never regret buying art. It gives my home character and my life joy. Julia's work is still amazing for those of you not familiar. She's an artist, a professor, and a joyful human. I've had the pleasure of knowing her during my time at RIT.
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In college, I loved @juliagals gorgeous water pitchers. Being a broke student, they were too $$$ so I bought this tiny cup. One side is the spine of a book, the other is a blue and white city skyline. It's held court in my powder room for 15yrs and I love using it ever day.
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I've been out of non-social content creation for a minute, what is everyone using these days for website/blogs? . Context, I've posting mini-content into my internal #SE slack channels but would like to start keeping a better, more persistent history of it. #solutions #blog.
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I'm always shocked when FINS / HLS companies use insecure methods such as using a SSN as an Account Number. #wexhealth
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A thread worth reading.
1 - I once applied to become CEO of a retail brand. Though I didn't make it to an interview with the Board, I did make it to an interview with the existing Executive Team. A decent sized retailer, ten figures in annual sales. To prepare, I visited the closest store to my home.
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🛀 What have you been doing for self-care? .🏖️ If there's nothing planned, what do you want to do?.#tellmeeverthing #treatyoself #selfcare.
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