Evening reading: enjoying exploring Debris, collected and new poems by Daniel Huws, published by ⁦@Carcanet⁩. Maybe it’s just me, and maybe I read too many poems, but I hear faint echoes of Adlestrop in this poem, even in the title.

To the person who gave my drunk, lost, distraught son £10 in Manchester Picadilly last night, my fathomless gratitude. He is home safe now. This will be paid forward.

Bit of a sickener for the Blades this weekend but hey, hey, hay go the Dons - promoted to league 1 after 3 years. Delighted to all my friends and family to care so much for this club. Delighted for our part in the @AFCWimbledon story …  https://t.co/a6CG9L5Fv4

Farewell, lovely

Climb the right mountain … A good-looking site is not enough – the wrong content, the wrong branding, the wrong messaging and you'll end up where your customers aren't. We’ll guide you, we’ll get the job done right and get you to where you need to be. https://t.co/oxrOLcMArF

Does SEO have to be expensive? Well, we offer packages with dedicated service for hundreds monthly. But with software-driven, self-help packages starting from a few tens of points a month, it may be time to ask yourself: “Can I afford not to?” https://t.co/ZwgzdooUa2

It’s worse than that – Google sees those ‘bounces’ and downgrades your site further. If you want organic SEO growth, site authority and ever-growing traffic, your user experience (UX) must be great. Contact Little Fire Digital for a free website review.

You lost them at “Hello” Where does SEO start? Maybe not where you expect. If all your customers leave your site within seconds because it is too confusing, slow or just plain wrong, all the effort spent driving them there will be wasted.

As always, Google wants _good_ content, if you can coax that out of Gemini or ChatGPT … But AI text is notoriously dull. If users leave because the content is drab and generic, your site will still get penalised – you need a content strategy. Contact Little Fire.

A surprising bit of research from SEMrush this. It asserts AI content can rank well in Google search. https://t.co/UNKZyvugXD While human-written content slightly outperforms AI overall, the gap is narrower than you might think.

We created the new Tim Fredericks Property Development in February - we completed it on a shoestring, fitting it into the client’s busy schedule. No corners have been cut … this development is a proper job. Need to get your startup started? https://t.co/SjtCWKnNNq

Want to find out WHO is linking to your site? Contact Little Fire Digital

Are toxic links dragging down your website? Link farms and spam content linking to your site may harm your online reputation and sink your SEO efforts. How do you stop backlinks from harming your site? Check here: https://t.co/XfT7Y8cuuR

We used ChatGPT to double-check our work … and look at the emoji! ChatGPT wished us luck with our new guitar site! Nice. Need someone who'll really look after your new site launch? You need Little Fire.

Now this is uncanny … We're just launching https://t.co/kGiDxP0RPI, and, to make sure we don't lose any SEO value from the old site, we're setting up a lot of redirects so all the old product links work on the new one.

Lovel words from our clients, https://t.co/EoylQx8PBn London's finest guitar shop has a new home online.

So you have your new site; it’s glorious. You’ve slaved over the content, you’ve coughed up the cash, your developers burned the midnight oil. And now here’s some pillock giving you not one, not two but seven reasons why your site needs ongoing SEO. Sorry

Just because you know your business, it doesn't mean you're presenting it well. Take time to get someone new to look at your website. Little Fire offer a free website review - you'd be daft not to

In the hospital yesterday, I said “That’s the right leg” to which the surgeon replied “No that’s the correct leg” … the right leg was my left leg. Good job it wasn’t me completing the surgical procedure form. Never assume you are understood.

You may not think about much, but your online business is entirely reliant on it, Little Fire hosting is UK-based, fast, secure, backed up and maintained by actual human beings — human beings you can actually talk to. Your website needs a better home …