Lessa
@lessaraebiger
Followers
4,854
Following
500
Media
4,289
Statuses
32,442
I write stuff that helps you be better. (Moo)
don't →
Joined February 2013
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Pinned Tweet
You're annoyed.
You've heard it all.
• 'Where's ur newsletter? No list, no gain.'
• 'I got 4,887 ppl reading my emails, what about u?'
• 'Ure building a business, not a fb meme page for soccer mums.'
Make them shut up by building your landing page.
I'll walk u thru.
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I started in February with $0.
• FEB ---- $0.
• MAR --- $0.
• APR ---- $0.
• MAY ---- $0.
• JUN ---- $0.
It's all about perspective.
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1K
Gotta update my stats.
Feb —— $0
March —$0
April —- $0
May —- $0
June —- $0
July ——$0
Aug ——$0
Sep —- $0
Oct ——$0
Nov —- $100
Made my first $ writing.
It’s fkn possible.
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My favorite thing on X:
Discovering the talent behind small accounts.
Don’t get blinded by the likes.
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Wanna be the most interesting person in the room?
Stop trying to impress.
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You're procrastinating because you're scared of your own potential.
Read that again.
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You're not changing your life with one big decision.
You're changing your life with a million tiny ones –
every day.
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Don't disappear for 6 months.
I love the concept's call for self improvement on steroids –
you're gonna be rich, ripped and irresistible in no time, right?
Here's why you won't:
79% of us have lives we can't disappear from.
Chances are (contrary to what Twitter makes you…
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People look at you like you've lost it when you have goals.
Why?
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Broke isn't sexy.
Dreaming isn't sexy (it actually looks dumb).
Wanna be attractive?
Work.
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6 months.
13,000 tweets.
2,500 followers.
My biggest lesson? –
Start with volume.
• I commented on small accounts and made friends.
• I commented on medium accounts and learned.
• I commented on big accounts – and saw what's possible.
Share your perspective with the world.
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I don’t care how much money you make.
If you’re not working on something that excites you –
it’s not worth it.
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It’s my birthday, Twitter fam.
My brother called and made my day.
Reminder:
Spend more time with your loved ones.
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You don’t need experience to start a business.
You need a willingness to fail.
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Please don't be authentic.
Most people think being authentic is THE secret to a successful personal brand –
but have you seen the 17 yo "experts" who're trying to make authenticity their USP?
I called one out for being rude, and he responded with "Lessa, I'm just being…
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Stop being perfect.
You're the case study –
show us the transformation.
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What’s the difference between confidence and arrogance?
My take: warmth.
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Wanna get ideas?
Write.
Wanna start a project?
Write.
Wanna clear your head?
Write.
Wanna structure your thoughts?
Write.
Wanna skip imposter syndrome?
Write.
Wanna make money fast?
Go marry rich.
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Don’t pick your employees for skill.
Pick them for attitude –
and train them.
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Can we all agree on this:
You absolutely can and should do something with your life.
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People will tell you you can’t do shit.
They’re right if you listen.
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People copying you is the ultimate compliment.
You got clout.
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If you had 1 sentence to introduce yourself,
what would it be?
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Why do you want clients when you can build a brand?
I'm genuinely curious.
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Serious question:
How do you explain what you’re doing here to people IRL?
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Nobody cares.
Seriously.
Nobody cares about you failing.
Try again –
they care once you get GOOD.
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Your greatest work comes from you being screwed.
Despair breeds creativity.
Embrace it.
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Small account?
Embrace it.
Make real friends.
Enjoy the process.
You're the most relatable you'll ever be.
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Stealing and repurposing other people's content doesn't make you cool.
Or clever.
Steal and repurpose your own content.
Just sayin.
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Wanna quit?
Remember that kid who said you wouldn’t make it.
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"Follow big accounts."
Really?
Who got the most interesting takes?
– Small ones.
They haven't been schooled in yet.
They don't know how the "system" works.
(or better: they don't care)
Instead of reach – they talk perspective.
You never know the skills behind the screen.
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Being inconsistent in your posting won’t break your brand.
Being inconsistent in your values will.
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Out of content ideas?
Check your bookmarks.
You saved them for a reason.
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Someone tell Joe Rogan to niche down.
He’s clearly underperforming.
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Don't focus on going viral.
Focus on creating your best piece of content.
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Building a brand isn't just tweets.
Right now I'm learning
• Storytelling
• Marketing
• Automation
What are you working on?
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'Your followers are bought.'
'You're mediocre at best.'
'Chill, you're not that important.'
'So cringe you're paying for the blue tick.'
The amount of hate you'll get for daring to do something with your life –
fascinating.
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Stop majoring in minor things.
Go for the big stuff.
(You might get it)
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192 days.
1M lessons.
3,000 followers.
Building.
Learning.
Making friends.
Thank you, legends.
(We won't stop)
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Life hack:
Change your MacBook’s password to a motivational statement.
Thank me later.
(If you don’t own a MacBook – now’s the time to correct that)
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Building on X is hard.
You're doing your own
• design
• writing
• editing
• systems
• research
• strategy
• branding
• marketing
• networking
• storytelling
• tech support
• customer service
• audience building
You're your own media agency–
cut yourself some slack.
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In 4 months I've built:
• a Twitter community I'm proud of
• a website, blog & newsletter documenting my every step
• the confidence to fail in public.
It's not easy, but it's WORTH IT.
What's stopping you?
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It's never about the money you make –
it's about the money you keep.
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I paid Dan Koe $999 to tell me to start Twitter.
(I'm serious)
Here's how that went:
• I bought his course Digital Economics in January
(new year's resolutions work).
• got overwhelmed by a crapton of info.
• followed his scary first 2 steps (Twitter & newsletter) –
then…
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Success online isn’t luck.
Or looks.
Or rich parents.
It’s a decision.
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Can we talk about Twitter burn-out?
Seriously.
– I'm not DMing random people (ever)
– Got em closed
– I'm not inside any community
– I don't have a 9-5
And still struggling to keep up the game.
I love connecting, but there's strains on my sanity.
Anyone?
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Following your gut will get you further than strategy ever will.
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Are you following your favorite creator for
a. his giveaways
b. his content?
I'm curious.
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Can we just appreciate the fact Dan offered a refund coz I didn't stick to his course.
That's why you are where you are, mate.
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Exercising to look good doesn’t get you places.
Exercising to feel good does.
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You won't be remembered for following the crowd.
Take a stand.
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Underrated growth hack:
Roast your friends in the comments.
(No one needs value all the time)
• Have fun.
• 187% disagree.
• Answer in GIFs.
• Don't be the smart kid.
Every reply boosts the algo –
you're showing love.
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Stop flexing titles, cars and income.
Start flexing your integrity.
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