Helen Abramova Profile
Helen Abramova

@lena_abr

Followers
328
Following
770
Media
103
Statuses
621

Mother, Marketer, MBA, MOPsPROs Ambassador, Marketo User Group Leader, Marketo Champion, Marathon Runner

Ashburn, VA
Joined December 2013
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@lena_abr
Helen Abramova
2 years
As we celebrate Marketing Operations Appreciation Day, I would love to share my genuine admiration of all the wonderful, intelligent, fun, and caring people on the marketing operations community. I keep learning, listening, following, getting inspired, me…
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@lena_abr
Helen Abramova
2 years
How to find recordings of the #Marketo sessions at the #Adobe Summit? Here is the list. Check it out!
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@grok
Grok
3 days
Join millions who have switched to Grok.
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@lena_abr
Helen Abramova
2 years
I wonder if anyone has any success using AI/ML in marketing analytics without an extensive support from the data scientists/engineers? Are we getting to "no code" stage with the advanced data analytics?. I found it ironic that ChatGPT can code websites an…
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@lena_abr
Helen Abramova
2 years
So there is a platform that can give you a complete, comprehensive, clean and ready-to-go funnel view. Easy, quick, simple. ****. Happy April’s Fool Day!.
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@lena_abr
Helen Abramova
2 years
Great time learning, meeting, connecting! Lots of insights and tips from the best experts in the field, plenty of “how do you do this” and “have you done that” conversations. I came with a few big questions - and found if not full and complete answers, b…
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@lena_abr
Helen Abramova
2 years
Speaking about career development and sharing the career stories at the #adobesummit2023 was an incredible experience. From the very concept, working on the draft, all the deep conversations on how and what we wanted to include, and finally, to the presen…
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linkedin.com
Speaking about career development and sharing the career stories at the #adobesummit2023 was an incredible experience. From the very concept, working on the draft, all the deep conversations on how...
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@lena_abr
Helen Abramova
2 years
Absolutely best way to meet in person your former student. #Marketo training opens lots of doors! . With Jenny Ozova . #marketingautomation #marketingoperations #mops #marketingops
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@lena_abr
Helen Abramova
2 years
Pro tip for East Coasters at the #Adobe Summit. There is no coffee shop open at 5 am.
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@lena_abr
Helen Abramova
2 years
Coming back in person to the #adobesummit! Looking forward to the next three days of learning, absorbing, networking, reconnecting with #Marketo Champs and Alums, feeling inspired and excited! . #marketingautomation #marketingoperations #marketingops #mop
linkedin.com
Coming back in person to the #adobesummit! Looking forward to the next three days of learning, absorbing, networking, reconnecting with #Marketo Champs and Alums, feeling inspired and excited!...
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@lena_abr
Helen Abramova
2 years
Adding to my library, can't wait to read!
linkedin.com
Adding to my library, can't wait to read!
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@lena_abr
Helen Abramova
2 years
Washington DC, right now
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@lena_abr
Helen Abramova
3 years
Virtually or in-person, please join our session "What $2 & a Dream Will Get You: Pushing Your Career Forward" on Mar 22, 1 pm PDT at Adobe Summit. What you can expect: real, genuine, open conversation about what it takes to build and progress your caree…
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linkedin.com
Virtually or in-person, please join our session "What $2 & a Dream Will Get You: Pushing Your Career Forward" on Mar 22, 1 pm PDT at Adobe Summit. What you can expect: real, genuine, open conversat...
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@lena_abr
Helen Abramova
3 years
In a spirit of "Are you going to Adobe Summit - let's catch up!" I am curious if the Summit could be extended from 4 days to a couple of weeks. We haven't seen each other for 3 years, it's a lot to catch up on.
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@lena_abr
Helen Abramova
3 years
I’ve been reading lots of excellent advice and tips on career progression in marketing ops. I only want to add: stay self-compassionate. The field is still new, and expectations and roles are still being shaped and popularized. Sometimes it’s hard and m…
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linkedin.com
I’ve been reading lots of excellent advice and tips on career progression in marketing ops. I only want to add: stay self-compassionate. The field is still new, and expectations and roles are still...
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@lena_abr
Helen Abramova
3 years
What #marketingops events are you planning to attend this year?. - MarTech Conference (virtual) in March and October.- Adobe Summit (virtual and in-person) in March.- MarketingOps(dot)com MOPs-Apalooza in October (in-person). Some much expected events are…
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linkedin.com
What #marketingops events are you planning to attend this year? - MarTech Conference (virtual) in March and October - Adobe Summit (virtual and in-person) in March - MarketingOps(dot)com MOPs-Apalo...
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@lena_abr
Helen Abramova
3 years
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@lena_abr
Helen Abramova
3 years
A sudden realization. My favorite bosses always had an excellent sense of humor. What is it about making a good laugh - reducing stress, shifting perspective, making work fun, being a human - but it worked. Want to be a good leader? Don't be too serious…
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linkedin.com
A sudden realization. My favorite bosses always had an excellent sense of humor. What is it about making a good laugh - reducing stress, shifting perspective, making work fun, being a human - but it...
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@lena_abr
Helen Abramova
3 years
With all the lay offs and job market shake up, I wonder how it impacts the #marketingoperations function from the resource perspective. Would you please share your insight? . #mops #marketingautomation #martech #marketingops #mopsjobs
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@lena_abr
Helen Abramova
3 years
My Marketing Ops friends, can you please share your wisdom on how far back do you go on measuring Influenced? Bonus - if you can drop a comment on the average buying cycle. Thank you in advanced!. #marketingautomation #marketingoperations #marketingops
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