
:Cromwell:
@learnwithmattc
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Senior Dir of Customer Experience #CX at @StellarWP co-founder of @GiveWP Founder/co-host of @WPProductTalk Too many "Matt's" in tech, so call me Cromwell
Braunfels, Deutschland
Joined October 2011
I send an email out once a week with Freemium WordPress insights on marketing, business, and customer experience for WP product business owners. Reply to that email and we can chat about your business. I answer every reply I get. Subscribe here:.
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#WCUS .@photomatt just announced a new experimental tool called Telex. Let AI create whatever WP block you want just with one prompt. Here's my TL;DR button idea created with Telex with ONE prompt.
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I love this kind of collaboration, and such a great use case for how AI can empower an easier WordPress experience. #WCUS #wcus2025.
Super excited to release a couple of Tools for @TheEventsCal inside of @elemntor.’s new agentic AI for WordPress, see you all tomorrow at @WordCampUS #WCUS
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RT @webord: Super excited to release a couple of Tools for @TheEventsCal inside of @elemntor.’s new agentic AI for WordPress, see you all t….
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RT @miriamschwab: These key cards are waiting for you at the hotel, WordCampers 🗝️. Scan the QR and unlock bonus access to Angie, @elemntor….
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RT @KatieKeithBarn2: In my #WCUS masterclass with @learnwithmattc, we’ll dig into what makes top products like @WooCommerce, @elemntor, @ws….
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Hey #WCUS25 people!. If you're looking for a fun, easy, walk in the gorgeous Portland woods, I'd love to connect. Portland has some of the best Disc Golf on the west Coast and I'd love to play a round with you. DMs are open to coordinate!
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RT @greyd_suite: Oh yeah, definitely! A conversation packed with actionable tips for using AI, security, and performance.
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The question I raised here is one I unpacked in depth in today's blog post →
mattcromwell.com
Refunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
#WP Product folks!. ❓QUESTION: .Do you track/log your refunds for why they leave? Why or why not?. If you do, do you have any awesome examples or what you learned and how you pivoted based on that data?.
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I used to approve refunds just to avoid friction. But every refund is a story—and ignoring them was costing us. By listening, we found real pain points, fixed them, and cut StellarWP’s refund rate from ~9% to 5%. 👉
mattcromwell.com
Refunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
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RT @KatieKeithBarn2: When I heard that my #WCUS talk with @learnwithmattc about what top WordPress product companies do differently was a “….
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This was such a great conversation, like EVERY conversation I have with @remkusdevries . We span AI and #WCUS and security and performance and honestly it's just good. Take a listen!.
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#WP Product folks!. ❓QUESTION: .Do you track/log your refunds for why they leave? Why or why not?. If you do, do you have any awesome examples or what you learned and how you pivoted based on that data?.
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Sometimes it takes just getting the right people in the room for the most quality conversation. Yesterday's episode really was 🔥 Check it out!.
Yesterday's convo with @bgardner and @mikemcalister on the State of WP Block Themes was 🔥. If you didn't know that WPPT is where the real convos happen, take a peek here. 🧵👇🏼.
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RT @PeakZebra: @KatieKeithBarn2 recommended a particular episode of @WPProductTalk and it was really, really useful. And it inspired me to….
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