Dr Leah Gillooly
@leahgillooly
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Reader in Marketing and former tennis umpire. Researching sponsorship activation, sports fandom and queuing. All views my own.
Preston, England
Joined July 2010
The "wild west" of esports sponsorships is crowded with "unhealthy" brands finds @IntJSPP study 🖥️ @MattHutch96 @Qi_Peng2015 @leahgillooly say guidance focusing on healthy consumption rather than outright sponsor bans are needed to protect the community. https://t.co/CFxmenCS4u
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We're advertising three PhD scholarships in the @mmu_business Faculty of Business & Law:
findaphd.com
PhD Project - Transforming lives, businesses and communities: Funded PhD studentships in Business and Law (“Transform Studentships”) at Manchester Metropolitan University, listed on FindAPhD.com
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We're advertising three PhD scholarships in the @mmu_business Faculty of Business & Law: //www.findaphd.com/phds/project/transforming-lives-businesses-and-communities-funded-phd-studentships-in-business-and-law-transform-studentships/?p181510
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We're looking to recruit a Professor of Sports Business / Sports Management here at @mmu_business Full details available here:
manmetjobs.mmu.ac.uk
All about Manchester Metropolitan - an exciting, modern university in the heart of one of the UK's great student cities.
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The Faculty of Business & Law at Manchester Metropolitan University are advertising four three-year full-time PhD studentships in the areas of decent work, transforming places, sustainability and sports policy:
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100 days to the start of Paris 2024. Mega events inevitably serve as lightning rods for all manner of issues, causes, gripes. Even so, there are some real & tangible challenges ahead, which are being given added sensitivity by current geopolitical issues https://t.co/ClQUCPXpG7
theconversation.com
Paris will be at the centre of the global sporting stage this summer.
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Our book Stadia Naming Rights in Sport is now available in paperback. Written by myself, @TerryEddy and @dominic_medway this is an accessible introduction to naming rights informed by our own research and that of others #sponsorship #sportsmarketing
https://t.co/vBJcyvX48f.
routledge.com
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming...
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Lots to unpack about the 'Taylor effect' in sports, but I tried my best for @abcsport! More engagement in sport by non-traditional fans and the pop culture intersection is great, but there are still many barriers to sports fandom that need attention. https://t.co/UAsfWPu3Yy
abc.net.au
As Taylor Swift takes over Australia in her Eras Tour, her presence in the NFL has brought more girls and women into the game, but it hasn't changed the harsh reality of the culture in many men's...
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I know the reminders may be automated but the time intervals for sending them were programmed by someone at some point.
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I was sent a request to review a paper for a journal on Saturday. The same journal emailed me a reminder because I hadn't replied at 8.22am on Monday. Even if it were in my area (which it isn't!) I would refuse to do the review out of principle. #worklifebalance #academia
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As someone who trys to get a magnet on every holiday this is a fascinating read from my fantastic colleague @dominic_medway
Everyone has fridge magnets don’t they? Read my latest paper about everyday encounters with fridge magnets here
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When will the playground in Longton be upgraded @southribblebc ? The notices said you were starting it in November but still nothing happened
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Delighted to have been part of this project on fan evaluations of success with @DanielL0ck @LizzyDelia and @yuhei_inoue published in @EuroSportManQ "Success interrupted: exploring how supporters interpret their team's success in a postponed competition" https://t.co/afP2Fbzt8n
tandfonline.com
Research purpose: This study has two aims: (1) to explore how supporters evaluate success when their team's objective performance record does not change but subjective features of the context do ch...
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If you are an esports fan or player, please Get in touch to participate in our project for a better understanding of esports sponsorship and governance!
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Fascinating and thought-provoking keynote this morning at #easm2023 from @ProfMikeWeed on "does sport care enough about climate change...and what is it prepared to do about it?"
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Huge congratulations to @downward_paul being awarded the Chelladurai award for outstanding contribution to sport management. I've benefitted from his leadership as an ESMQ board member and I'm only one of many who has benefitted from Paul's outstanding citizenship over many years
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Fantastic presentation this morning at #easm2023 from @MattHutch96 presenting his work on switching behaviours among MLS fans in the context of expansion teams.
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Looking forward to day 2 at #easm2023 with presentations from @MattHutch96 and @ProfCBee among others. Come and join us in the sport consumer behaviour track at 10.30 if you're interested in all things fandom.
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Wow, Snapdragon (who has #namingrights to SDSU stadium) signs deal to be jersey sponsor for Manchester United. Deal is expected to be biggest deal for jersey #sponsorship, surpassing current deal for Real Madrid and Emirates. https://t.co/BgYGvuzeM7 via @sportico #sportsbiz
sportico.com
Snapdragon will replace TeamViewer next season on Manchester United jerseys in the biggest deal in global soccer, worth at least $80 million per year.
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