Dr Leah Gillooly Profile
Dr Leah Gillooly

@leahgillooly

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1K
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Reader in Marketing and former tennis umpire. Researching sponsorship activation, sports fandom and queuing. All views my own.

Preston, England
Joined July 2010
Don't wanna be here? Send us removal request.
@tandfnewsroom
Taylor&Francis News
10 months
The "wild west" of esports sponsorships is crowded with "unhealthy" brands finds @IntJSPP study 🖥️ @MattHutch96 @Qi_Peng2015 @leahgillooly say guidance focusing on healthy consumption rather than outright sponsor bans are needed to protect the community. https://t.co/CFxmenCS4u
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@leahgillooly
Dr Leah Gillooly
10 months
We're advertising three PhD scholarships in the @mmu_business Faculty of Business & Law: //www.findaphd.com/phds/project/transforming-lives-businesses-and-communities-funded-phd-studentships-in-business-and-law-transform-studentships/?p181510
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@leahgillooly
Dr Leah Gillooly
1 year
We're looking to recruit a Professor of Sports Business / Sports Management here at @mmu_business Full details available here:
manmetjobs.mmu.ac.uk
All about Manchester Metropolitan - an exciting, modern university in the heart of one of the UK's great student cities.
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@leahgillooly
Dr Leah Gillooly
1 year
The Faculty of Business & Law at Manchester Metropolitan University are advertising four three-year full-time PhD studentships in the areas of decent work, transforming places, sustainability and sports policy:
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@Prof_Chadwick
Professor Simon Chadwick
2 years
100 days to the start of Paris 2024. Mega events inevitably serve as lightning rods for all manner of issues, causes, gripes. Even so, there are some real & tangible challenges ahead, which are being given added sensitivity by current geopolitical issues https://t.co/ClQUCPXpG7
theconversation.com
Paris will be at the centre of the global sporting stage this summer.
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@leahgillooly
Dr Leah Gillooly
2 years
Our book Stadia Naming Rights in Sport is now available in paperback. Written by myself, @TerryEddy and @dominic_medway this is an accessible introduction to naming rights informed by our own research and that of others #sponsorship #sportsmarketing https://t.co/vBJcyvX48f.
routledge.com
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming...
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@kaseysymons
Dr Kasey Symons
2 years
Lots to unpack about the 'Taylor effect' in sports, but I tried my best for @abcsport! More engagement in sport by non-traditional fans and the pop culture intersection is great, but there are still many barriers to sports fandom that need attention. https://t.co/UAsfWPu3Yy
abc.net.au
As Taylor Swift takes over Australia in her Eras Tour, her presence in the NFL has brought more girls and women into the game, but it hasn't changed the harsh reality of the culture in many men's...
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@leahgillooly
Dr Leah Gillooly
2 years
I know the reminders may be automated but the time intervals for sending them were programmed by someone at some point.
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@leahgillooly
Dr Leah Gillooly
2 years
I was sent a request to review a paper for a journal on Saturday. The same journal emailed me a reminder because I hadn't replied at 8.22am on Monday. Even if it were in my area (which it isn't!) I would refuse to do the review out of principle. #worklifebalance #academia
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@leahgillooly
Dr Leah Gillooly
2 years
As someone who trys to get a magnet on every holiday this is a fascinating read from my fantastic colleague @dominic_medway
@dominic_medway
Dominic Medway
2 years
Everyone has fridge magnets don’t they? Read my latest paper about everyday encounters with fridge magnets here
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@leahgillooly
Dr Leah Gillooly
2 years
When will the playground in Longton be upgraded @southribblebc ? The notices said you were starting it in November but still nothing happened
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@leahgillooly
Dr Leah Gillooly
2 years
Delighted to have been part of this project on fan evaluations of success with @DanielL0ck @LizzyDelia and @yuhei_inoue published in @EuroSportManQ "Success interrupted: exploring how supporters interpret their team's success in a postponed competition" https://t.co/afP2Fbzt8n
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tandfonline.com
Research purpose: This study has two aims: (1) to explore how supporters evaluate success when their team's objective performance record does not change but subjective features of the context do ch...
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@Qi_Peng2015
Dr Qi Peng
2 years
If you are an esports fan or player, please Get in touch to participate in our project for a better understanding of esports sponsorship and governance!
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@leahgillooly
Dr Leah Gillooly
2 years
Fascinating and thought-provoking keynote this morning at #easm2023 from @ProfMikeWeed on "does sport care enough about climate change...and what is it prepared to do about it?"
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@leahgillooly
Dr Leah Gillooly
2 years
Huge congratulations to @downward_paul being awarded the Chelladurai award for outstanding contribution to sport management. I've benefitted from his leadership as an ESMQ board member and I'm only one of many who has benefitted from Paul's outstanding citizenship over many years
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@leahgillooly
Dr Leah Gillooly
2 years
Fantastic presentation this morning at #easm2023 from @MattHutch96 presenting his work on switching behaviours among MLS fans in the context of expansion teams.
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@leahgillooly
Dr Leah Gillooly
2 years
Looking forward to day 2 at #easm2023 with presentations from @MattHutch96 and @ProfCBee among others. Come and join us in the sport consumer behaviour track at 10.30 if you're interested in all things fandom.
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@DalakasVassilis
Vassilis Dalakas
2 years
Wow, Snapdragon (who has #namingrights to SDSU stadium) signs deal to be jersey sponsor for Manchester United. Deal is expected to be biggest deal for jersey #sponsorship, surpassing current deal for Real Madrid and Emirates. https://t.co/BgYGvuzeM7 via @sportico #sportsbiz
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sportico.com
Snapdragon will replace TeamViewer next season on Manchester United jerseys in the biggest deal in global soccer, worth at least $80 million per year.
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