Laura Ries
@lauraries
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Positioning Guru and Best-Selling Author. New Book: The Strategic Enemy - coming soon
Atlanta, Georgia
Joined March 2009
RT @JimMarous: Too many banks compete on “better,” not different. Author and branding expert @lauraries explains why the path to real diffe….
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The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for. Check it out: #CrackerBarrel #positioning
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The Positioning Hotline is Ringing! Disclaimer: Coca-Cola did not really call the red phone. The phone is not even plugged in. But my advice is real!
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The strategic enemy is one of the most powerful tools in my positioning toolbox. I am thrilled to announce my new book "The Strategic Enemy: How to Build and Position a Brand Worth Fighting For" published by Wiley is coming soon!!!
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So true!.
A great logo does not represent a brand. It triggers the representation of a brand that exists in people's minds.
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Great article from two of our lead RIES partners.
ries.com
By Brandtner/Hansen. Many start-ups kill their full PR- and brand potential by making the mistake of buying paid promotion and advertising too early on. Why so? They do not exploit the full PR-pote...
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RT @foundershustle: That's it for today's law. I'm breaking down 1 Law of Branding per day. Based on "The 22 Immutable Laws of Branding".….
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Al Ries has many fans around the world - we are grateful to Tim Ferriss who introduced him to many more. Sadly Al passed away at 95. Read more about Al's life and legacy at @tferriss.
alries.com
Al Ries - Positioning Pioneer and Legendary Marketing Guru Has Died at 95 years old.
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I hate April Fools. I did believe this, and now as a customer I feel foolish. How does that help brand loyalty?
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Tesla is getting under their skin. And tomorrow is April 1. Not funny, just sad.
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This is how we Rose the Snoop Dog way? Props for the rhyme. Not sure about the wine.
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Sips like a Coke, Finishes like a Coffee and Sells like an Edsel. #positioning
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What a perfect re-do of the King’s fail. The Queen’s Way! From Hunt.Gather an Austin majority woman owned agency - all merchandise proceeds go to the Women’s Empowerment Network.
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Love this! Bumble founder & CEO using every opportunity to embrace her visual hammer. What does your Zoom shot look like today? #visualhammer
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Wow. No celebrities. No special effects. Just a jpeg. And it worked. #superbowlads2021
instagram.com
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