Storytelling isn’t just a matter of standing out—it’s a matter of survival. Think of it like this: Do you want your brand to be bingeworthy like Breaking Bad... or uberly forgettable like Meghan Markle's cooking show? I know what I want for mine.

https://t.co/8zMPWcJT0n

Ecom brands are struggling with email marketing, and it’s not enough to use flashier design, catchier subject lines or CTAs. Real issues: • Open rates are dropping • Revenue per email is down • Deliverability is tanking Most brands haven’t adapted their email strategies to

Stop writing emails that sound like emails. ~Write like you’re talking to a friend ~Lead with value, not fluff ~Make the CTA a no-brainer ~Don't bury the lead - make sure the juiciest part of the offer is the first thing the reader sees. The caveat - easier said than done.

Most ecom brands don’t realize how much money they’re leaving on the table due to poor email deliverability. Even if they have the right copy, bad deliverability means fewer eyes on those emails. This issue alone can sink open rates and shrink revenue fast. Brands need more

Ecom brands are struggling with email marketing, and it’s not enough to use flashier design, catchier subject lines or CTAs. Real issues: • Open rates are dropping • Revenue per email is down • Deliverability is tanking Most brands haven’t adapted their email strategies to

Stop writing emails that sound like emails. ~Write like you’re talking to a friend ~Lead with value, not fluff ~Make the CTA a no-brainer ~Don't bury the lead - make sure the juiciest part of the offer is the first thing the reader sees. The caveat - easier said than done.

What the world knows about Brazil: - Soccer - Amazon (the jungle) - Rio de Janeiro What the world SHOULD know about Brazil: - Creative people - Hard working - Highly profitable wages

This military truth fits 100% to copywriting. Just as... "No plan survives contact with the enemy" So does... "No copy survives contact with the customer" Stop assuming. Start testing.

Afraid of AI replacing you? Focus inside, not outside. Fear of being replaced is a mask to inner fear, lack mindset, and low self value. Cars replaced horses. Farriers got pwnd, but the industry that replaced them is a gazillion times better. Stop living in fear.

This military truth fits 100% to copywriting. Just as... "No plan survives contact with the enemy" So does... "No copy survives contact with the customer" Stop assuming. Start testing.

Jeff Bezos has unique insights on handling stress.

There is no secret to scaling an agency. All you need to do is: 1. Productize your expertise 2. Laser-focus on it 3. Streamline sales 4. Keep customers happy 5. Remove yourself from execution Not easy. The last is the hardest. But it aint no rocket science.

This is pão de queijo. It's a heavenly gooey-on-the-inside, crispy crust baked cheese dough. Brazilian food rocks.

Your subconscious is programmed by age 8. After coaching thousands of high-level achievers, I found the real killer of success. It's not lack of skills or resources. Here's the truth about self-sabotage:

Fact: this meme originated first in Brazil and then someone used hank from breaking bad instead. How can I be sure? That image is the cover of a 1966 album from Chico Buarque. Sorry hank. Its just the truth.

This week's X favorite South Park episode: Medicinal Fried Chicken S14E03 (yes the one with the big balls)

The X digest - Movie of the week: The Big LeBALLSky 🎳 Stay tuned for more updates!

duuuude just duuuuuuuuuuuuuuuuude this ain't right, someone better call mr. Musk right now and tell him his algo should be a bit more careful not to place Big Balls next to Diddy. Please and thank you.

Short lecture by Kurt Vonnegut on the 'simple shapes of stories.' Or storytelling + data visualization + data visualization about storytelling = mind blown. https://t.co/ZLPhTDFNOr

Fact: this meme originated first in Brazil and then someone used hank from breaking bad instead. How can I be sure? That image is the cover of a 1966 album from Chico Buarque. Sorry hank. Its just the truth.