L.N. Grogan
@knowmads
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Connect the dots from product to revenue by decoding the hidden source of customer success: your go-to-market messaging. Always #prodmktg. Donuts not doughnuts.
New England, Home of Donuts | Global
Joined March 2009
"Acquisition addiction" is real - and it's fatal to renewals. Prevent excessive churn by setting the right sales expectations in your #gotomarket #messaging
https://t.co/C8aQMN5NmN
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Gaming on Twitter - a whole new playing field for #marketers? https://t.co/AfBrJTcwz4
#digitalmarketing #gamification
adage.com
Twitter is opening the doors for brands looking to engage with the most influential gamers and gaming fans in the world
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3 quick-win sales tools to make right now to ramp up your #salesenablement library
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Make your marketing deliver a message that irrefutably answers one question: "What's in it for me?"
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#B2Bmarketers - without empathy, we're not doing a great job at putting ourselves in our buyers' shoes
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Everything wrong with 80s teen-movie pickup lines is still wrong with sales copy today.
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Sorry, tech companies - the product specs page isn't marketing content. It's documentation.
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Don't let a bad pitch blow a good product review. Craft an A+ reviewer's guide for industry press
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Feature comparison sales tools are a recipe for competitive disaster. Talk about these differentiators instead
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"Feature-like benefits" dress up a spec to hide that you're focused on the product - instead of the buyer
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How measurable is your plan to reach "everyone"? Time to narrow your #targetmarket
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Everyone blames the product when people stop using it. Before you throw in more features, take a closer look at your #gotomarket #messaging
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B2B case studies: word of mouth marketing at its buyer-focused finest #b2bmarketing
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Great product, high churn rates? It's not your competitors. It's your go-to-market messaging
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Want to become a #b2bwriter? There's more to it than an English (or any) degree
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#B2Bmarketers: if the question is "what's in it for me?" then know "what" and talk to "me"
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You can't influence product reviewers - but reviewers' guides help them know what to expect #b2bmarketing
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