Kevin Krossing
@kkrossing
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I am a transformational Fractional Chief Growth Officer. I deliver uncommon growth by building brands & service offerings to outpace your competition.
Toronto
Joined June 2008
Having spent the last 3 years working intensely with U.S Fortune 100 companies, I'd love to share insights and learning on GROWTH through: Digital Transformation, Customer Experience and NPS, Customer Journey Mapping and Value Creation. Who wants to meet for a coffee and chat?
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Hilton Barbour demonstrates there is a direct linkage between Customer Experience with Employee Experience @ZimHilton #PeopleNotPixels
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How do your Values (generally in large letters) on the office walls need to translate in Behaviours. @ZimHilton #PeopleNotPixels
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Culture presentation focusing on lessons learned from over 30 global brands from Hilton Barbour @ZimHilton #PeopleNotPixels
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Waiting for Culture discussion at The Spoke Club featuring Hilton Barbour @ZimHilton #PeopleNotPixels
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⚡Presentation "Deloitte Consulting LLP Redesign of Administrative Operations Implementation
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Good read. We need to move away from mirroring the fragmentation of our client's by matching their silos. The...
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Great read. Especially the comment about how calling people "designers" inhibits Design Thinking where, at its...
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When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage? http://t.co/o6Fzqjwvhl
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MediaCom Canada names new CEO » Media in Canada http://t.co/9WYVEnTJLz
mediaincanada.com
Kevin Johnson has been promoted to the role, taking over the position from Jamie Edwards.
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The 10 Questions Clients Must Ask Agencies In A Pitch, But Rarely Do. http://t.co/WZuNP5aVMV
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For all feeling pressure in the "race to the bottom", interesting ideas from @TimWilliamsICG about value-creation.
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Op Ed: Is the paid, owned, and earned media discussion relevant? » Media in Canada http://t.co/bqJC6Qlzaa
mediaincanada.com
MediaCom's Kevin Krossing says we need a new approach to better manage complex communication systems.
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Interesting POV. Why Brands Need to Create New Ways to Connect. Any thoughts?
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When a planner walks into a client meeting, they're seen as someone who spends money, not makes money. Your thoughts? http://t.co/qg3GLUxqZM
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Marketers Are Slow To Adapt To Disruptions, Says New ANA Survey. http://t.co/psuNBZ3ObX
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Do clients prioritize product and service innovation more than agencies think they do? What do you think? http://t.co/vSXc22h5IL
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Edelman study claims brands fail to create meaningful relationships with consumers. http://t.co/IUYxbwEbHT
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