Firdosh Khan
@khanfirdosh5
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Safeguarding & Enhancing Reputation Management
New Delhi
Joined September 2013
📣The article ends with a bold question: Can India shift from quantity to global academic quality? Let’s talk data, not hype. 🔗 Read it here → https://t.co/vuFIDMiL7m
#QS2026 #IndianUniversities #HigherEducation #EdTech #EducationReform
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So, what needs to change? - Build Global Rankings Strategy Cells - Track alumni outcomes - Boost international collaboration - Improve teaching & research quality - Government must align NEP & QS metrics
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A surprising trend: Private universities like Ashoka, OP Jindal & Shiv Nadar are outperforming on: - Sustainability - Research collaboration - Faculty diversity Are they our dark horses?
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Compare this to NUS (Singapore) or MIT (USA): Their scores on “International Research Network” or “Global Reputation” are near-perfect. India? Often below 40. The gap is strategic, not just academic.
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📊 Where India lags behind: - International faculty & student ratio - Research collaboration - Employer reputation - Faculty-student ratio These are the key QS indicators pulling us down.
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The Top Indian performers include: - IIT Delhi - IISc Bangalore - IIT Bombay - Mumbai University (surprise rise to #664) But what about the rest? The long tail tells a different story.
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India now has 54 universities in the QS 2026 rankings—a 390% jump from 2014. Sounds like success? Yes—but also, not quite. Most remain stuck in the 601+ band. Let’s unpack why. 👇
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How Indian Institutions Performed in QS World Rankings 2026 and What Needs to Change” A deep dive into the data behind India’s rise—and the road ahead. 🔗 https://t.co/vuFIDMiL7m
firdoshkhan.in
Explore what QS World University Rankings® 2026 reveal about Indian universities and discover strategies to boost global rankings.
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Are you a student who felt misled by a university ad? Or a marketer trying to fix this gap? Reply below—I’d love to hear your perspective. #HigherEd #EducationMarketing #GenZ #DigitalTrust #UniversityMarketing
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In the age of AI and endless content, the only thing that cuts through is truth. Universities that embrace transparency will win the trust war. Others? They’ll just keep increasing ad budgets… and losing students.
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Better yet, give your students the mic. Let them create. Let them critique. Let them speak to the next batch of learners—authentically.
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Want students to trust you again? Drop the gloss. Show the grit. Show behind-the-scenes. Alumni journeys. Failures turned into success stories. Real humans, not polished scripts.
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Also, they trust other students more than institutions. Student-led vlogs, Reddit threads, and Instagram reels now have more influence than brochures and billboards.
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The real reason students are skeptical? Too many felt misled. From poor infrastructure to outdated faculty, students share their real stories online—and it spreads faster than your paid ad ever will.
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Generic taglines like "Empowering Future Leaders" or "Shaping Tomorrow" don’t work anymore. Why? Because 100 other colleges use the same script. It’s noise, not narrative.
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Today's students don’t just want promises of “global exposure” and “world-class faculty.” They want proof. Proof of outcomes. Proof of ROI. Proof that you're not selling dreams but delivering careers.
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University ads used to inspire. Now they raise eyebrows. Why? Because Gen Z is savvy. They can smell scripted marketing from miles away. And what they want is authenticity—not stock photos of smiling grads.
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Why Students Don’t Trust University Ads Anymore Let’s talk about the growing gap between flashy marketing and actual student experience. A must-read for anyone in higher education marketing 👇
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Highlight student support services—whether academic advising, health resources, or career coaching. They are key factors in college decisions. #EducationMarketing #MarketingStrategy
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Make your website easy to navigate, especially for prospective students new to your institution. A streamlined experience keeps them engaged. #EducationMarketing #MarketingStrategy
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