Keisha Cutright
@keishacutright1
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Marketing professor, wife, mom, Buckeye and Blue Devil for life!
Joined February 2018
@LingLZhou, Keisha Cutright, and I are thrilled that this research is finally out there @JofMarketing. What do we find? 🧵 1/5
Is it time to retire the #brandwars? New research from #marketing Prof. Keisha Cutright shows brands can boost their own sales and reputations by praising rivals. https://t.co/1DA58ps4LT
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