Ma, I made it. 😎 Thanks for the shoutout @sbjsbd! #SBJEngage

Aurora, you lost? 🥹✨ Wild to see the northern lights in Colorado Springs tonight!

Flight 1989… coincidence? I think not. @taylorswift13 really just out here throwing easter eggs into my day-to-day life. The devil works hard, but Taylor works harder.

Devastated for the skating community. 💔 My heart goes out to all of you.

4️⃣ matches. 4️⃣ wins. An historic day as the ENTs sweep four matches in one day for the first time ever! #USdeafWNT 6-1 vs. Japan #UScpWNT 9-2 vs. Ireland #USdeafMNT 4-0 vs. Mexico (#Deaflympics qualified) #UScpMNT 6-0 vs. Thailand (World Cup QF bound)

.@nbcsnl is going to have so much material to work with this week

𝐒𝐨𝐜𝐢𝐚𝐥 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐚𝐲: Don’t let your call to action overshadow the needs and interests of your audience. Remember who’s consuming your content and what truly engages them.

What workout should I set my Apple watch for to clear this? 👀😅

New hobby 🎨👩🏻‍🎨 …now I just need a beret.

Colorado in the fall 🤌🍂

BRONZE MEDAL BABY!!!!! 🥉 #U20WYNT

Yesss ladies! 👏🫡

FT | Job finished! On to the quarterfinals! #U20WYNT

You're up, #ParisParalympics! Good luck to our @ussoccer_ENT and @TeamUSA athletes competing 👏

I think content would be so much better if organizations genuinely asked themselves “Who the f*** cares” before creating content. 😅 Maybe a bit of an aggressive take but it genuinely could save a lot of time and effort for content that does not resonate.

Marketers have used & abused the word “storytelling” so much that we’ve diluted what it is. Not every piece of content is a story, & storytelling alone isn't the secret sauce. Content can just be that, content. The question is does it engage, entertain or evoke something?

At @USFigureSkating, I spent a lot of time sharing these athletes’ stories through the #MoreThanMedals campaign & my last few days celebrating as they were awarded 🥇 after 2 years Happy to see it come to fruition on an Olympic stage! They’ve been more than patient for this.

WE'RE PLAYING FOR GOLD! WE'RE PLAYING FOR GOLD! WE'RE PLAYING FOR GOLD! WE'RE PLAYING FOR GOLD! WE'RE PLAYING FOR GOLD! #USWNT x @Visa

social media management and social media content creation are TWO different jobs 🥲

Oop & the cherry on top. 👀🙌 You love to see it.

Unreal. Hang it in the Louvre cause these splits are just 🤌🔥 Regan Smith, 57.28 *OLY record @_king_lil, 1:04.90 Gretchen Walsh, 55.03 Torri Huske, 52.42 𝟑:𝟒𝟗.𝟔𝟑 What a way to close it out. 👊 #Paris2024 x @USASwimming