The future of work with AI isn’t just automation—it’s a full-blown identity crisis. 22 conundrums that’ll make your head spin (and your team rethink everything).

Strategic planners often forget that every step changes the map. The Most Dangerous Enemy of Your Strategy? Your Own Innovation.

Fish swim side-to-side. Dolphins swim up-and-down. Useless knowledge? Maybe. But in the age of AI, knowing “useless” things might be the most human skill left.

Everyone wants to automate “mindless” work. Not me. I need stupid, repetitive tasks—they’re therapy for my overworked brain. Sometimes dumb work is smart.

Your Kanban board might be lying to you. AI workflows are turning from pipelines into spaghetti monsters. It’s time we rethink how we visualize and manage work.

“Oh look, another agile guy pretending to be an AI expert.” 🙄.No. I’m just doing what Agile told us: adapt, evolve, respond to change.

AI agents still suck at the messy, nuanced human experience.

Nobody at work cares about your frameworks. They’re already drowning in noise. They just want clear answers: ✔️ Why should I care? ✔️ What’s in it for me? ✔️ How do I proceed?.

Most Substack guides? Boring. Ours? 11 sections, zero fluff, full fire.

AI’s either going to kill us or save us—or so the loudest pundits say. Me? I argue with everyone from the inconvenient middle ground.

I’ve started more ventures than vacations. Some soared. Most tanked. Every one taught me something.

I'm not quitting Substack and I refuse to use Grok. I'm also not ditching WhatsApp, Amazon, Google, or any of the other supposedly evil platforms.

AI fluency might be the new literacy test for leadership. But AI fanaticism is a shortcut to oblivion.

AI outputs aren’t hallucinations. They’re performances. Confident, convincing, and sometimes dead wrong.

Everyone’s hyping autonomous AI agents. But AI keeps making the world more unpredictable. Autonomy needs AGI—and we’re not there.

Treat juniors like task bots, and they’ll get replaced by real bots.Instead, give them full projects. Let them drive from day one.

Speed of innovation or value creation? Both are half-true.The real goal is impact—and in the AI era, you’ve got less time than ever to get there.

The AI-generated tsunami of code has arrived. 90% is crap. Someone will have to clean it up.

AI can make every book, show, or app uniquely yours. But sometimes, the best experience is getting the same thing as everyone else.

For my last book, AI handled feedback, fact-checking, structure, even copyedits. Humans? Still essential—for what AI can’t provide (yet).