At McKinsey, we charged $400k+ per presentation. Here’s the simple 7-step framework we used (steal it for free)🧵:

When your family knows you well😄 Happy New Year everyone!!

Stop wasting time on random ads! Instead: • Identify how your early adopters found you • Target the same channels

Stop wasting time on random ads! Instead: • Identify how your early adopters found you • Target the same channels

Marketing 101: People buy solutions, not products.

In 5 words or fewer, what's your top advice for new startup founders? 🤔

McKinsey consultants earn $1000+ per hour. Here are 5 game-changing communication secrets I've learned from them to 2x, 5x, or even 10x your hourly rate. 🧵👇

Thanks for reading! If you enjoyed this, 2 requests: 1. Drop me a follow @julia_m_mac for ideas on business growth, startups, leadership 2. Share the thread so others can read Just click below and up you go👇 https://t.co/9aYBK3HuQH

TL;DR 5 principles to 10x your communication: • Use frameworks for clarity • Ask "So What?" to drive decisions • Avoid redundancy and ensure completeness • Relate insights directly to customer problems • Lead with recommendations, then present arguments

The Relevancy Principle Always tie insights to a customer problem. ❌ “Inflation is 9% this month.” ✅ “Inflation is 9%, raising product prices and making your project [AB] unprofitable.” This transforms your point from a list of facts into valuable customer insights.

The MECE Principle Avoid repetition and don't leave key points out. ❌ “We want to reduce costs and increase profit” (reducing costs = increasing profit) ✅ “To boost sales, we can raise prices or increase quantity.” This will make your arguments factually strong and clear.

The Pyramid Principle McKinsey uses this method for all executive recommendations. 1️⃣ Start with your recommendation 2️⃣ Present key arguments that led to it 3️⃣ Provide evidence supporting the arguments (Most people do this in reverse)

The "So What" Principle Ask yourself "So What?" 3 times before major decisions. 1️⃣ Our margins fell below 60%. So what? 2️⃣ Now we don't qualify for low-interest loans. SW? 3️⃣ Project isn't cost-effective. SW? ▶️ Cancel the project. This will 10x your decision-making power!

The Framework Principle Summarize points into frameworks. ❌ “This is a great solution because of x and it will do y and z…” ✅ “Here are 3 key benefits of this solution: x, y, z” It takes time to learn, but the impact is worth it.

McKinsey consultants earn $1000+ per hour. Here are 5 game-changing communication secrets I've learned from them to 2x, 5x, or even 10x your hourly rate. 🧵👇

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3 Rules to Become a Top 1% Manager: • Share information, especially during tough times • Share knowledge (you are responsible for training your team) • Share tasks (aka delegate) but maintain quality control

3 Rules to Become a Top 1% Manager: • Share information, especially during tough times • Share knowledge (you are responsible for training your team) • Share tasks (aka delegate) but maintain quality control

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How to Get Anything Done Efficiently: 1️⃣Identify the 80% of output from 20% of effort (80/20 rule) 2️⃣ Complete that 20% immediately, focusing on quality 3️⃣Wait for customer feedback, then do the rest if necessary Your output will 10x! 🚀

How to Get Anything Done Efficiently: 1️⃣Identify the 80% of output from 20% of effort (80/20 rule) 2️⃣ Complete that 20% immediately, focusing on quality 3️⃣Wait for customer feedback, then do the rest if necessary Your output will 10x! 🚀