Big news!. You can now get immediate access to ALL my Skill Sessions for just $99 per year. Join my Clients From Content Program to get them at the lowest rate I've ever offered. Link to join is in the tweet below 👇.

Do you have a content library?. Here's how to build one from scratch:. (So you don't have to create new content ALL the time!). 1️⃣ Pick a goal your ideal clients want to accomplish. 2️⃣ Write a list of 30 things they need to do to accomplish it. 3️⃣ For each thing, create 3

I learned a LOT from this Native body wash bottle. It’s an example of unique, clear, powerful copywriting. A few things to notice:. 1. It differentiates the product. Every body wash lists the ingredients. I’ve never seen one explain what those ingredients are. 2. It

Want your business to grow faster?. Stop doing these 3 things:. 1. Stop undercutting your offers with your insecurity. Believe in what you sell. or stop selling it. 2. Stop trying to appeal to everyone. The more specific you are about who you help and how?. The more likely

Wish there was a simpler way to create a course?. There is. Skip the modules. Skip the scripts. Skip the endless editing. 👉 Get someone who wants to learn from you to interview you on Zoom. Let them ask whatever they want. Record the conversation. Publish it as a course.

What I’m about to tell you is NOT easy to do. But it’s powerful. 👉 Expand your results timeframe. 👉 Shrink your actions timeframe. For example: . Let’s say you’re starting a newsletter and your goal is 5,000 subscribers. Most people say this:. "I want 5,000

This 10-minute exercise gave me massive clarity in my business. Try this:. 1. List everything you got paid for last year. Include clients, services, products, etc. Be specific - don't just say "coaching," list every individual session or sale. 2. Rank that list by revenue.

Here’s what a day in your business could look like…. If you learn how to get clients from content. I didn’t “launch” anything yesterday. And yet…. - 2 people joined my Clients From Content membership at the $99/yr level. - 1 person joined at the $299/yr level. - 1 person.

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Want to boost your course sales?. My ​new podcast episode​ can help. 7 things you'll learn:. 1. How to get feedback from course buyers. It's at the 1-minute mark. 2. What to say to get more people to fill out a survey. It's at the 5-minute mark. 3. How I'd rewrite a course

Trying to figure out what your ideal clients want?. This Wednesday I'm presenting a new Skill Session called The Market Researcher to teach you just that. ​.Join my Clients From Content program for as little as $99 to get access to it. (And my 20+ other Skill Sessions too!). Let.

Opportunity knocks. The only question that remains is whether they want me to be a babyface or a heel.

Who writes in a way that feels personal to you?. Let me know so I can check them out.

3. Don’t leave your FAILURE out of your success stories. This:. "I realized a harsh truth: The product I created wasn’t good enough. So I went back to the drawing board and created a new one which changed everything.". Not this:. "My product was an instant hit.".

2. Tell your STORY, not just the lesson you learned from it. This:. "As soon as I switched to a one-paragraph newsletter format, I got 5x as many clicks on the links I shared.". Not this:. "Short newsletters tend to get more clicks than long ones.".

1. Write TO your ideal client, not about them. This:. "You think you need to raise your prices, but…". Not this:. "Business owners think they need to raise their prices, but…".

Most people ruin their writing by chasing the wrong ‘P-word.’. They try to be more professional. But the real key to great writing? . Being PERSONAL. Here’s how to make your writing feel more like a conversation:.

If someone says, "I don’t do marketing," they probably mean, "I don’t spend money on ads.". Those are very different things. - Seth Godin. I've found the people who most hate "doing marketing" misunderstand what marketing is. Have you seen that too?.

I found multiple articles I wanted to share with my 32,000 newsletter subscribers. But I can't. Because they don't exist on a website - only as an email. Dear newsletter creators,. Put your articles on a website!. You're missing opportunities. (This happens every week.).

The best coaches don't tell clients what to do. Here's how to do it right:. 1. Great coaches don’t give answers. They ask the right questions. 2. Coaching isn’t improv. Build a repeatable framework that gets results. 3. The answer to your client’s problems is already in their.

Sometimes I catch myself giving contradictory advice. It's easy to feel like a fraud when that happens. But the truth is there’s no ONE right way to succeed. Contradiction isn’t a flaw. It’s a sign of wisdom, not weakness. When was the last time you contradicted yourself?.