Five Seasons Media is a finalist for SIX @C_and_E Reed Awards for our social media and video work. This marks our fourth consecutive year as finalists; recognition of the systems, speed, and storytelling we bring to high-pressure campaigns. #ReedAwards #PoliticalMarketing

When campaigns feel pressure, weak systems get exposed. Here's why... #CampaignStrategy #StrategicCommunications #DigitalStrategy

Big budgets may buy airtime, but strategy, storytelling, and a strong digital game are what build momentum. If you're interested in the full breakdown, where Jeff and I dig deeper, I've put the interview link below. (5) #MarketingStrategy #SuperBowl https://t.co/iBtmzcfLeX

3). It's okay to speak clearly to one audience. The folks who don't like your message, who were never going to do business with you anyway, shouldn't have influence on how you communicate impactfully. (4)

2). The most impactful brands didn't just air an ad, they built anticipation on social media and provided incentives to continue engagement after it ran. (3)

1). TV is no longer the primary device that keeps consumers engaged. The ads that aired with the most staying power were designed to pull their target audience into their digital ecosystem immediately, usually via mobile devices. (2)

I joined KXEL's @iowapolitics again this year for what we've come to call our annual "Shiny Awards," where we break down what Super Bowl ads worked and what ones didn't. Some takeaways from our conversation that matter most for orgs that don't have a $10million TV budget: (1) 🧵

I'm pleased to share we welcomed Dylan Gosvener to the Five Seasons Media team this week. As demand for our work continues to grow, adding the right people at the right time matters just as much as the work itself. I'm glad to have another strong manager at FSM. #TeamGrowth

This wins X tonight.

The award for most Iowa first half in a Super Bowl goes to Super Bowl LX. 🏆 #SuperBowl

@OfficialJackson @BrooksAndDunn @TheRealHetfield @Metallica @KidRock 4). The helicopter lands on the stage. Out comes @NeilDiamond. Your move, NFL. Love, Josh

3). Plot twist. These aren't paratroopers. It's @OfficialJackson, @BrooksAndDunn, @TheRealHetfield from @Metallica and @KidRock. They pick up their instruments.

2). A Chinook helicopter then descends from above. Six paratroopers repel from ropes on to the stage.

1). The lights in the stadium go black. Explosive red, white and blue fireworks light up the sky as B2s and F35s do a flyover.

Dear @NFL, Today there will be another Super Bowl where the halftime show is generating controversy before the game has even begun. This isn't hard. Please execute the following step-by-step plan for next year's... 🧵(1) #SuperBowl #SuperBowl2026 #HalftimeShow #SuperBowlLX

When you understand who "your people" are, literally, the results you're looking for tend to follow. Looking forward to finishing this! Thanks, Rob! #strategiccommunications #digitalstrategy #marketingstrategy #audiencetargeting

Strong social media pipelines don't chase broad appeal. Instead, they speak clearly to a specific audience in a way that'll emotionally resonate and be remembered by them. (4)

Great marketing isnt about telling them what you want them to know, it's about taking part in a conversation theyre already having they actually want to engage in. Hands down the largest mistake I see when it comes to social media strategy is trying to appeal to everyone. (3)

When marketers forget this, especially online, content falls flat. People in different places live different lives. They have different pain points and priorities. (2)

My friend, Rob Mudd, sent me a copy of his new book, AD MAN 2.0, and there's a line that has already jumped out at me... "Marketing is about where people live." Not just geographically speaking but digitally, economically and culturally. (1) 🧵