jonmacdonald Profile Banner
Jon MacDonald Profile
Jon MacDonald

@jonmacdonald

Followers
3K
Following
5K
Media
2K
Statuses
18K

CEO @thegood optimization for top brands Nike, Xerox, Adobe, The Economist & more for 15+ yrs | Author & Speaker | 6'7" πŸ€ | Jr Olympic πŸ₯‡πŸ₯‹ | https://t.co/KAiYjqyJ1b

LATEST BOOK πŸ‘‰
Joined August 2008
Don't wanna be here? Send us removal request.
@jonmacdonald
Jon MacDonald
1 year
Heads up! You'll have better luck getting my attention on the other, mostly work-related, site that starts and Linked and ends with In πŸ˜… Come say hi:.
0
0
1
@jonmacdonald
Jon MacDonald
1 year
πŸ’΅ Investing in CRO is a bit like building a retirement account. Every small investment you make in improving how easy it is for visitors to purchase is going to grow into high-value, sustainable returns. Learn how to measure and improve yours today:.
0
0
2
@jonmacdonald
Jon MacDonald
1 year
Site search is one of the most important yet most overlooked functions of any ecommerce site πŸ€¦πŸ»β€β™‚οΈ. Test these 12 design best practices to help improve your on-site conversions:.
Tweet media one
0
0
0
@jonmacdonald
Jon MacDonald
1 year
If you’ve been treating onsite search as a necessary function, rather than as one of the most powerful revenue-generating tools in your arsenal, I have three words for you:. Please stop that. πŸ”₯. Here’s what to do instead: .
0
0
1
@jonmacdonald
Jon MacDonald
1 year
According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🀯. Give shoppers what they want: an easy way to navigate your site and products. Here’s how to do it.πŸ‘‰
Tweet media one
0
0
0
@jonmacdonald
Jon MacDonald
1 year
Found this helpful? Liked the article I linked to above? πŸ‘†. Please RT the first tweet of this thread and follow me for more! πŸ™.
0
0
0
@jonmacdonald
Jon MacDonald
1 year
For more in-depth explanation and **examples of each tactic**, read the full length article:. πŸ‘‰
1
0
0
@jonmacdonald
Jon MacDonald
1 year
10. Consider adding graphics and Add-to-Cart buttons to search results. 11. Don’t be afraid to suggest complementary items or offer upgrades. 12. Leverage ecommerce site search analytics to fine-tune your SEO.
1
0
0
@jonmacdonald
Jon MacDonald
1 year
7. Provide searchers with abundant filtering options. 8. Don’t overlook the importance of metadata. 9. Take special care to configure mobile search functions.
1
0
0
@jonmacdonald
Jon MacDonald
1 year
4. Optimize for the terms your customers use, not for industry jargon. 5. Consult your analytics data for ecommerce site search insight. 6. Provide search access to more than your products only.
1
0
0
@jonmacdonald
Jon MacDonald
1 year
1. Make site search highly visible. 2. Go strong on autocomplete and error correction. 3. Never allow site search to hit a dead end.
1
0
0
@jonmacdonald
Jon MacDonald
1 year
According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🀯. Give shoppers what they want: an easy way to navigate your site and products πŸ’ͺ. Here are 12 ways to do it, a 🧡. .
1
0
0
@jonmacdonald
Jon MacDonald
1 year
If a digital agency says they "do CRO" but they only have one person on their team who "does CRO"… that should raise alarm bells πŸ””. True CRO is not a one person task. When done right, it requires several specialized roles.
0
0
3
@jonmacdonald
Jon MacDonald
1 year
One thing is for sure: the companies that do not give their digital teams the ability to fail are going to fail.
0
0
0
@jonmacdonald
Jon MacDonald
1 year
It is hard to know what will to make the most impact, but the ability to compare and test prototypes without being afraid to fail, with support from company leadership, is immensely important.
1
0
0
@jonmacdonald
Jon MacDonald
1 year
There is no longer a single clear path to success in ecommerce. There is never going to be just one thing that you can do well in order to succeed. it will be 20 different things.
1
0
1
@jonmacdonald
Jon MacDonald
1 year
With well-trained staff to answer questions and point customers in the right direction, retail store employees help customers find what they are looking for and be on their way, quickly. πŸ‘‰ Your website should be no different.
0
0
0
@jonmacdonald
Jon MacDonald
1 year
It is rare to walk into a retail store and immediately be accosted by a salesperson asking for your email address. Yet we do it to our customers online πŸ€¦πŸ»β€β™‚οΈ.
1
0
1
@jonmacdonald
Jon MacDonald
1 year
If you think of your site as a store, it is much easier to envision the kind of experience you want your customers to have. Retail can tell us an awful lot about how to effectively design and treat our online customers.
1
0
0
@jonmacdonald
Jon MacDonald
1 year
The job of your ecommerce website is to:. ☝️ create an excellent customer experience.✌️ solve the problems that customers brought with them, and.🀟 help them find what they are looking for quickly and easily. To do this, think of your ecommerce website as a retail store.
1
0
0