Quick thread in response to @garyvee biggest challenge getting ppl to execute his advice. I hope this helps many of you. 2 yrs ago I started to get bad anxiety. Stuck in my job. Wanted to do more. Randomly put on GV + he spoke about garage sales as a start-now way to build skills

Humbled that @STLChrisH shared this content - Substack being down right now sucks but all my channel analysis for contractors lives here -

We tracked LLM-referred customers across 1,000 home service companies through December. The results are a bit of Jekyll and Hyde. Top performers are seeing real pipeline. The average contractor is getting almost nothing. Read more here: https://t.co/QmU5pCEh6x #hvacmarketing

Unbranded vs. Branded Google Ads performance for December is now LIVE in our latest newsletter! Just going 'one level deeper' with data can yield much more insight, but it always comes back to the fact that your business, your goals, your market, etc. are unique and have

Does Facebook drive revenue for HVAC contractors? We analyzed $2.3M in Facebook ad spend across 262 HVAC advertisers to answer it, using closed revenue only, not modeled or view-through conversions. The results surprised us (especially the gap between average and top

AI CSRs 'fumbled' 9% of bookable conversions from Google Local Service Ads in December 48% of bookable GLSAs in December did NOT book at the time of conversion. But the Closed ROAS in this sample was a 10x. That's a solid return that most of us would call a win and move on.

I’ve never had an article rank as the top organic result on Google within 24 hours, until now. ...and I built and sold a blog for 5-figures in 18 months just a few years ago! Whenever I create content, the goal isn't to rank, sell, or feed my ego, as tempting as that can be

Pumped to start 2026 with LLM citing and landing the top organic slot on Google from an article that’s just a few days old. https://t.co/A5o0BqGXpS

Direct Mail outperformed Google Ads for this sample of HVAC contractors. ...sort've. Different sample sizes. But the median data for a 12-company sample running direct mail is very intriguing. Read more (free): TheDataDrivenTrades dot Substack dot com #hvacmarketing #hvac

LLMs generated 37% as much closed revenue as Google Organic for the top 1% of contractors in this November sample. On average, these businesses generated just over $22k in LLM-driven revenue opportunity and over $13k in closed revenue. Read the full November LLM performance

76% of HVAC businesses in this 1k company sample got 0 unique leads from LLMs in November. But, the top 1% saw LLMs generated 37% as much closed rev as Google Organic. LLMs aren't performing just yet in aggregate - TheDataDrivenTrades dot Substack dot com #hvacmarketing

Across $214M in contractor Google Ad spend and $2.25B in revenue opportunity, we found something surprising: ➡️ 2024 was the most expensive year for Google Ads. ➡️ But 2025 YTD unique lead costs are actually 3% lower than 2023. TheDataDrivenTrades dot substack dot com #hvac

Just published an LLM for the trades breakdown - 950 biz sample. Less than 1 unique lead per generated in October, but the top 1% are seeing meaningful results @STLChrisH you'd find this interesting https://t.co/WtveiBYypy

A new monthly newsletter with HVAC/plumbing benchmarks across digital marketing channels - CAC, ROAS, Raw Book Rate - 1,000+ business sample is now live Subscribe on LinkedIn https://t.co/HxFMnsGXKP #hvacmarketing

One missing piece of our data had been lead quality - but now we've closed that gap with AI lead grading and it's fascinating to see revenue leaks for trade businesses: https://t.co/Xy7MMfqT9R

I am getting SO many cold pitches in my DMs here - if you can help me scale vertical video on LinkedIn, PLEASE message me with a compelling value prop. Most of what I'm getting is junk and not needed.

So stoked to share that SearchLight made this year's Inc 5000 list!

After half a decade in business, we hosted our first event with HVAC / Plumbing contractors in Burlington, VT - check out the highlights below! https://t.co/EPMYRAhu45

I paid a VA $3/hr. In 30 days, she made me €15,486.87 using AI + automation. For the next 24 hours, I’m giving away the entire system: → Hiring Funnel → SOPs → Tasks + Tools → Tracking Sheet 👉Like + RT + Comment “VA” and I’ll DM it to you. (Must be following)

GLSA lead volume substantially higher YoY, lower CACs, better ROI in March '25 TheDataDrivenTrades dot Substack dot com #hvac #hvacmarketing #homeservices

https://t.co/5Hu06NPbvz attribution platform tracked over $2 billion in revenue opportunity across 2.5 million conversions for trades businesses in Q1. Took years to get here and we're proud of what we have built, but we're not done yet! #trades #contractors #homeservices