
John Plumstead
@johnplumstead
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$20M+ CRE investor | 200+ flips | Built 7-fig RE & staffing biz | Helping investors crush their goals | DM “LEADS” to grow
Tampa, FL
Joined March 2009
I walked into the locker room, and there it was, displayed for everyone to see. I was a wide-eyed freshman, a walk-on for the Army football team, and this was our first game week against Boston College. On that pivotal Thursday of game week, they posted the travel roster in the
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Client: “Can you do it cheaper?” Me: “Can you value it higher?” We both stared in silence🤣
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Every time I feel like quitting, I remember I already survived worse: → Rejection → Broke months → Doubt → “This won’t work” If you made it through all that, you don’t start over — you restart stronger.
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Every outbound system that actually works comes down to three things: 1️⃣ List 2️⃣ Message 3️⃣ Follow-up But everyone wants to blame “the market” instead of mastering the basics. You don’t need better tools. You need better fundamentals. Reply “3” if you actually get it.
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Me: “I’ll rest after this project.” Project ends. Me: “Actually, new idea just dropped.” Entrepreneurs don’t rest. They rebrand their stress.
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The first hire that changed my life? A project manager. Buy back your time before you buy another tool.
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I scaled my HVAC company from 5 clients to 50. Not because I worked harder— Because I stopped doing everything myself. You can’t scale chaos.
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Most founders treat outbound like CPR. They only touch it when their business is flatlining. Then they panic-dial 100 prospects and call it “lead gen.” That’s not strategy — that’s desperation. The winners? They never stop prospecting. Even when it’s working. 🔥Agree or
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Agency life is 50% making money, 50% wondering if you should get a job again.
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Stop calling it “slow season.” You’re just inconsistent. Every season works if your systems do.
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Your $5K offer isn’t the problem. Your trust gap is. Start with $97.
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Here’s a 10-second audit: If your LinkedIn doesn’t say who you help and what you fix, You’re invisible to clients.
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When I started my first agency, I thought getting clients was about being the best. Turns out, it’s about being seen as the best. Visibility > Skill. Every time.
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Nobody’s saying this… but Facebook Groups still crush for B2B lead gen!
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Business owners be like: “We need more leads.” But their last post was in June 2022 💀
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Cold calling in 2025 is like sending faxes in 2020. Stop pretending it’s still “classic sales.” If your client can’t find you online, they won’t pick up your call either. 🚨 Adapt or vanish.
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Client: “We want top talent.” Me: “Cool.” Client: “At intern salary.” Me: “So… top talent… from Narnia?” 😭
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Entrepreneurship diet: ☕ Coffee for breakfast 💻 Stress for lunch 💰Hope for dinner And somehow… we call it “living the dream.” 😅
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Privacy first,” says Insta, as they launch map feature. Great for users. Scary for founders who haven’t built a recognizable brand yet. If your content doesn’t scream who you are, that map is just pointing to an empty profile. I help staffing & agency founders fill those
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Me: “We just hit $50K/month!” Mom: “That’s great, kiddo. Now when are you taking a day off?” Me: “We’re scaling right now.” Mom: “Scaling what? Your stress?” You can build a business… But you’ll never win an argument with your mom. 😂
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