John Plumstead
@johnplumstead
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Following
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Combat leader turned marketing pro for SMBs. Commercial real estate GP with 10 storage facilities. Proud husband & dad to 4 boys. #LongTampa
Tampa, FL
Joined March 2009
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Pinned Tweet
I walked into the locker room, and there it was, displayed for everyone to see.
I was a wide-eyed freshman, a walk-on for the Army football team, and this was our first game week against Boston College.
On that pivotal Thursday of game week, they posted the travel roster in the…
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Lot's can change over 20 years, but I still like turtles!!!
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don't tell anyone, but this is your golden ticket over the next 20 years
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Texas Roadhouse prime rib is better than 99.9% of steaks out there.
This isn’t a joke. It’s that good.
And so many fancy places have crappy steaks.
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If you’re a white dude and have never been to a black barber shop, you’re really missing out.
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My wife has a small business. She buys clothes and home goods at retail prices, then sells them at a deep discount a few months later. It’s not very profitable, but it’s her passion, so I’m supportive.
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How to start a cold calling operation? 🧵
Our VAs made 58,408 cold calls this week for our single family real estate business.
This is what that means...
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Back in 2010-2011, Sab was my interpreter in Afghanistan.
Together, we walked over a thousand miles, braving firefights and tough situations.
Our bond grew from a shared mission to protect our teams and improve Afghanistan.
We often talked about getting him to the U.S., and…
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I had a great chat with one of my mentors recently. He’s made 90% of his wealth in the past 5 years, even though he’s been active for the past 20. A great reminder to keep chopping wood.
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This is the deal that changed my life. 🧵
5 years ago I didn't know Real Estate Private Equity was a thing, but I was working through how to scale my investing.
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Update - I am not Jonathan the "I-Like-Turtles-Kid."
I liked turtles 20 years ago, and I still like turtles, but that was not me in the 2007 video.
I hope the tweet made you smile.
Best,
Leeroy Jenkins
Lot's can change over 20 years, but I still like turtles!!!
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An awesome stat to think about.
“92.6% of defaults during the Great Recession were due to balloon payments.”
-
@MarcSGIlbert
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I went to West Point, so you don’t have to. Here are the 7 biggest lessons I learned.
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Here's the only treasure map you need
#LongFlorida
#LongTampa
#LongOrlando
#LongI4Corridor
#LongRealEstate
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“I like having 4 seasons.”
The BS excuse people in cold climates tell themselves to justify living in a crappy location.
#LongTampa
#LongFlorida
#LongTexas
#LongSunshine
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4 years sober today...one of the best decisions I ever made
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I once gave up caffeine for 6 months. It sucked and my life didn't improve.
...so gm to all my coffee drinkers out there.
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Lord give me the confidence of a real estate agent that “doesn’t like technology.”
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Cold calling works, but it sucks the life out of you...most people can't handle it
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Here's my step by step guide on how to hire a Virtual Assistant in the next 3 days.
@sweatystartup
@SullyBusiness
and others have discussed why to hire, so I'll just focus on the how.
We've worked with about 40 remote virtual assistants in the past 12 months.
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I’m driving a U-Haul truck a thousand miles next week. They asked if I’d tow a trailer for $400. I called back and told them I’d do it for $1000. They said they wouldn’t go higher than $550…so I’m driving it for $550. 🤪
Not a huge victory, but - - - Shooters Shoot!!! ⛹️♂️⛹️♂️⛹️♂️
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20 years from now, you’d give anything to be this exact age, exactly this healthy, and back at this exact moment.
Take a second to enjoy it now.
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Quit babysitting your children and start playing on the same team!
Here are 7 activities to get started
**Context: we’re on vacation with our 4 boys (6/8/10/11) and these are activities we’ve done in the past week that have been a blast**
🔥 Fire building skills followed by…
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Top 5 Real Estate Markets fro 2022. Do you agree?
1. Nashville
2. Raleigh/Durham
3. Phoenix
4. Austin
5. Tampa St. Petersburg
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An awesome stat to think about.
“92.6% of defaults during the Great Recession were due to balloon payments.”
-
@MarcSGIlbert
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Tampa to Orlando, known as the I4 corridor, is positioned to see huge growth over the coming years.
Here's a few articles to get excited about:
#LongTampa
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If no one thinks you’re an asshole, you’re too soft.
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This is the deal that changed my life. 🧵
5 years ago I didn't know Real Estate Private Equity was a thing, but I was working through how to scale my investing.
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about me…
-Dad to 4 boys
-Married my high school sweetheart
-Proud Army Veteran
-Full time real estate investor
-First heard the term “real estate private equity” in 2021
-Hoping to buy $20MM of storage in 2022
-Have an awesome biz partner in
@FrankScapp
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Happy Thanksgiving!!!
(throwback to Afghanistan 2010 - yes, we ate it!)
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As a college student Sam Zell managed a 15-unit student apartment building in exchange for a free room. His enterprise was netting $150,000 by graduation…he’s now worth $5.9B
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We've bought close to $15,000,000 of storage this year
We don't have an office, and we likely never will
Here's the 12 must have tech systems
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I made $3,428,571 this morning with a few clicks on my mouse.
Some will say this is bullshit, but I'll say they don't understand commercial real estate.
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“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations…
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By 0930 this morning I had finished a solo 18 holes and was 2 Americanos deep.
If this isn't my dream morning, I'm not sure what is!!!
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90% of business podcasts these days…
Dude in mid thirties
One great business score
No kids
Unhappy
Searching for the meaning of life
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Was difficult for me to understand
@moseskagan
’s strategy…
but as the cap rate/interest rate spread in storage across the country disappears, all of his writings become more clear.
UYoC becomes the metric and taking down with all equity becomes the play!
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For anyone doing a sober January, stay strong 💪
A while back I gave up alcohol for 30 days…which became 100…which became “I don’t drink anymore.”
Drinking, or not drinking, alcohol is a deeply personal decision, but I realized my life is better without it…
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“Everybody wants to be a real estate investor, but nobody wants to make no hard-ass cold calls.” -John Plumstead
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Learning Real Estate Private Equity: A Life-Changing Deal
Looking back, I can't believe how 1 deal transformed my life. 7 years ago, I had no idea about Real Estate Private Equity, but I was determined to scale my investments.
Here's the deal that changed everything. 🧵
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12 months ago, I was an active duty Major in the Army, teaching sport and performance psychology at West Point.
Today, I own and operate a successful commercial real estate business.
Here's the story:
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Our family of 6 just returned from a trip to Ireland. Here are 5 tips for traveling internationally with kids.
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What's the greatest lesson I learned in the military?
Figure It The F*** Out
FITFO - No matter what! If its your responsibility, get it done!
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We flips lots of houses, but work hard to protect our downside
-buy B/C homes in average priced markets
-ensure cashflow as a refi'd rental (just in case)
-do sub $30K rehabs
These deals are gone. Flippers need to become developers...and we're looking for a different game.
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Age: 37
Weight: 215
Mile time: 7:28
Deals closed in 2023: 1
If you're not seeing the deal flow you want, focus on making progress elsewhere to keep your life moving forward.
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A hill I’m ready to die on…
“Regular exercise will improve all areas of your life!!!”
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A hill I'm willing to die on:
99% of parenting is being a high character person and spending time with your kids.
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#ReTwit
is a wild place, but we love it here and have learned so much! We’d like to give back…
If you’re into direct to seller marketing,
@FrankScapp
and I will do a free Zoom class next week for anyone interested.
(We’ve done a few hundred off market single family deals)
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I love Patagonia active wear. Wife convinced me to check out Lululemon…I now get it. Stuff is like butter. 🤤
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I’ve been to 47/50 states. So many awesome vacation spots, but only 3-5 states I’d choose to live in.
FL, TX, NC, SC, TN, CO.
You?
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If this isn’t the perfect morning, I don’t know what is:
Drove 4 sons to football practice
Picked up 2 other kids on the way
Led 90 minute practice
Bonded with 3 other coaches
Coached up 15 great kids
Got DD cold brew on the way home
Got dozen donuts for kids
Ate 1 donut myself…
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Took a red eye after Re-convene, but made it to the field 15 minutes before game time. Coaching youth sports is so fun!
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friendly reminder - this shit is so much harder than anyone online makes it seem
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“Here’s a list of accounts you should follow”
(Lists well established accounts that don’t need promotion hoping to win their good graces)
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My first job out of college was in a combat zone trying to convince guys like this that they could trust me with their family's life.
Makes business negotiations a lot less intimidating.
#ProudVeteran
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Depp (lifts his head, looks straight in her eyes): Amber, this might be the last time we ever speak, so listen carefully. If you ever want conservative exposure to storage as an asset class, get on John and Frank's email list. You'll be glad you did
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I didn’t go full time in real estate until I was 36 years old.
Everyone’s path looks different. Just keep chopping wood!
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The Cadet Honor Code: "A cadet will not lie, cheat, steal, or tolerate those who do."
Initially, I saw this as a rule to avoid breaking. Over time, I realized it's a requirement for me and anyone I associate with. It’s a baseline for every relationship in my life.
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@Jmrothenberg
a better question may be why would all these potentially beautiful women get a hard pass from you for having a tattoo?
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Me - “what should we do for our anniversary?”
My Awesome Wife - “let’s get ribeyes for everyone and watch Monday Night Football.”
❤️❤️❤️🫡
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Your physique is 90% genetic, 9% diet, and 1% exercise.
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Family (wife and 4 sons) visited Morocco today. Amazing experience!
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#ReTwit
in real life!!!
Great day on the course today with
@JeffFeldman_
@DanStorage
@PatBernieMurphy
@FrankScapp
@roblabonne
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Big day tomorrow. The annual Army Navy football game…here’s a photo from the 2008 game.
@FrankScapp
is
#46
and I’m
#42
.
Go Army Beat Navy!!!
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“…analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”
-Robert A. Heinlein
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Some people get to fly around in private jets, but how many people get to travel throughout the southeast in their wife’s 2011 minivan looking at storage facilities?
#LivingTheDream
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Every year we do family photos. For the last photo, I try to put my family on my back. How many more years do you think I’ll be able to do it?
#TeamPlumstead
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Many of our friends think my wife and I are too strict with our sons.
Many of our friends also think we have super well behaved sons.
Interesting how that works.
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I've learned a lot since then, but it still comes down to the same fundamentals. How can we find, fund, and finish deals better than average. How can we be good stewards of other people's capital. And how can we repeat these steps in a conservative manner.
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Welp,
#ReTwit
is for real. We’ve been appreciating the networking and knowledge sharing for a few months, but today we got our first investor from Twitter. Pretty cool. Huge thanks to
@sweatystartup
and
@Levijameshere
for the inspiration and support.
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Our team started cold calling storage owners this month. It took 618 cold calls to get a hot lead.
Having the Will to Win matters!!!
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Here’s a photo of my 11-year-old son getting Moss’d and I couldn't be more proud.
He's up against a much bigger kid, but look at his face - confident and determined. He may be smaller, but mentally he's as tough as they come.
It got me thinking about that famous MacArthur…
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Ian update.
I’m 10 miles east of Tampa. Wind is pretty strong. Feels like a bad (normal) storm right now. Consistent rain, but not terrible yet. Multiple trees down.
Tough times ahead. Praying for everyone. But I’m still
#LongTampa
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In May of this year
@sweatystartup
told me and
@FrankScapp
that Twitter was today’s country club. It sounded crazy and naïve…Boy were we wrong.
He was 1000% correct.
Thanks for the assist Nick! Your push changed the trajectory of our business!!!
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Coaching youth sports is awesome, but this one is extra special…my 7 year old throwing a touchdown to my 5 year old!!!
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“Single family is slowing down”
hahahaha. OK! See you in April!!!
2022 will be the craziest single family real estate market we’ve ever seen. Get ready!!!
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If you’re in Florida and need to cool down, just go stand on my front porch…there’s a decent chance my kids left my front door open and my AC is cooling the whole neighborhood.
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First impression of Grant Cardone-I loved him. Great energy, solid thesis, abundant mindset…overtime my opinion changed. He’s a magnificent marketer, but I wouldn’t personally invest with him. Ever…I wonder who I think highly of today, that I will think much less of in 5 years.
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Honored to commission one of my favorite West Point cadets last weekend!
Her dad coached me in football, while also teaching algebra to me and my wife.
Now, she's the third West Point grad from our small Northern Michigan high school.
#SuperProud
#GoArmyBeatNavy
🇺🇸
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10 years ago I owned 1 primary house.
5 years ago I owned 10 rentals.
2 years ago I owned ~30 rentals.
Today we own about $15MM of self storage.
Results make sense, but the climb to get here was really F***ing tough.
If you’re doubting your efforts, just keep chopping wood.
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1000 people are moving to Florida every day
#LongFlorida
The reasons why may not be as obvious as you think
Here are the 9 main drivers for people moving to Florida:
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It’s almost impossible for parents to give their children great career advice.
-25ish years later the world is a different place.
-And very difficult to separate their own experiences/biases.
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Disney World is the most overpriced and overrated place in Florida and maybe in the entire US.
I’ll take the contribution to GDP, but you’ll never catch me watching fireworks with Mickey.
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The math.
5 cold callers on a power dialer for 40 hours
200 total hours calling
58,408 cold calls (we called a number)
3,397 connects (we talked to someone on the other end)
27 qualified leads (defined below)
1-2 deals (signed purchase agreements)
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