John Moore
@jmoore700
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Global President at IPG's Mediahub (Media Arm of Mullen Lowe Group) -- A media company where ideas come first.
Boston
Joined July 2008
https://t.co/vuJv3p645A
@MediahubMLG is Adweek's US Media Agency of the Year. Thank you to all our intrepid clients!
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62% of TVs (73mm HH) have the capability to stream. Looking forward to seeing the Nielsen "streaming meter." #Advertising
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https://t.co/WFrHGyUrQQ Another big media win this year! Our media review wins now include Chipotle, Remy Cointreau, PODS and now Staples.
adweek.com
The IPG shop to lead communications and offline media planning.
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https://t.co/5UtmSKdTsu Amazon controls 57% of all US eComm spend. Staggering and is quickly becoming part of the Google and Facebook club.
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Want to understand the future? Look to the Oligarchs- Apple focused on AR, self-driving & health. Google says it's now "AI First" #tech
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Some interesting numbers today on smart speakers - Amazon Echo 70% share, Google Home 24%, US persons at 36mm who use 1x month.
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https://t.co/fN1PZ9NHzV Media shops need to re-think KPIs as RXF starting to feel very antiquated. It's about co-creating quality content.
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Big TV events are always a bellwether for where the world of linear TV stands - ratings down 15% but down 31% with P 18-34 (Rio vs London).
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Cord cutting back in the news as 12x faster this year vs last year.
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https://t.co/DlTQx0dkGO Great read on the new Verizon. Love the like - It's empire retention. #digitalmarketing
nytimes.com
In amassing Yahoo, AOL and other online services, Verizon is preparing for the day when its most important clients are advertisers, not users.
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If Yahoo is sold and Ms. Mayer is terminated she will get $55mm. Good gig.
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https://t.co/NYZ4e2tWQL Staggering numbers outside the US in terms of ad blocking.
nytimes.com
A report suggests that one in five smartphone users worldwide deploys software to remove ads when he or she browses the web.
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1/16 of a persons waking time is spent on Facebook. Truly frightening and I should have bought the stock!
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https://t.co/b9msRvZBAX Congrats Sean. Great list of All-Stars.
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Consumers spend 3 1/2 hours per day on apps (more than with TV). 80% concentrated on five favs. #MobileWorldCongress2016
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https://t.co/y94CmQNFyh This article (and broadcast) miss the point! People talk about Netflix shows and love Netflix shows. #television
adweek.com
Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek.
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Great advice from Amber Guild - "To be an effective leader, you can't be conflict adverse." #leader
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