Doing things that don’t scale isn’t about rejecting growth. It’s about creating moments your competitors can’t copy. Your turn: What’s the most unscalable thing you’ve done for a customer that paid off?

3 ways to try this this quarter: Ask your best customers where they hang out Show up there before you pitch Add one wildly personal touch

Generate videos in just a few seconds. Try Grok Imagine, free for a limited time.

One team I coached hand-delivered donuts to a key prospect. Result? A real conversation → relationship → six-figure ARR customer.

Here's one idea> “Meeting customers where they are” which means literally stepping into their world: 1⃣ Their Slack groups 2⃣ The small conference everyone ignores 3⃣ Their office, donuts in hand

When I give this advice, I usually get polite nods… then they go back to blasting cold emails. The truth: Automation is a multiplier. If you multiply something mediocre, you just scale mediocrity.

Most founders hear “do things that don’t scale” and think it’s romantic nonsense. Until it lands them a 6-figure deal. 🧵

Merging two sinking ships doesn't make a yacht. These companies are consolidating because they know startups with 3 founders and AI agents are about to eat their lunch.

🌶️Now for a spicier take on the Clari & Salesloft merger: 2 companies that couldn't innovate separately, hoping they can innovate together (spoiler: they can't) They're all using "AI" and "agentic" as marketing cover for what's actually just bundling outdated products...

This isn't replacing humans with AI agents; it's giving humans superhuman leverage. For the most part, these mergers create the data moat that enables that velocity... but

Is this a decisive shift toward "autonomous business systems" where AI agents work alongside humans to optimize core business functions? MadKudu co-founder & CPO, Francis Brero "agent fabric" vision shows we're moving from AI features to AI infrastructure.

a 🧵on 3 major tech mergers announced this week: > The Clari-Salesloft merger > Square's Tola acquisition > HG Insights' MadKudu purchase They collectively represent over $10 trillion in managed revenue 🤑

Tech debt almost killed Notion. With only a few weeks' runway left, the founders left SF, moved to Kyoto, & rewrote the entire app. No launch. No hype. Just a quiet resurrection. Today, Notion's worth $10B. Their monk-mode product strategy every founder should study:

@itsalexvacca what do you think about this new format?

This is something I discussed not long ago on the @HypergrowthP blog, and is a strategy I was fortunate to deploy at @tryattention with the help of Stewart White and @anisbennaceur1 🔥 Let me know what you think in the comments 🙏

Trying something new.... A 5-minute-long podcast that breaks down growth & marketing tactics employed by the fastest-growing AI startups right now. In this first episode, we're exploring Signal-Based Outbound Orchestration.

Introducing @tryattention 's Super Agent, the world’s most powerful revenue agent. It autonomously surfaces every signal in your CRM, calls, emails, Slack, and hundreds of other tools to deliver instant, actionable GTM intelligence - and executes the next steps for you. After

Today @waqasmakhdum and I are launching "Tokens of Growth" - a GTM series for AI founders who've built something customers love and are ready to scale beyond the tech.

I made a short video of the agent flow (see below), but it doesn't do justice to what they've built. Because the real value is in the output (which I am not able to share publicly at this point), and not just the input.

Basically, what this agent does is go through your CRM deals (ex in SFDC), and use OpenAI to answer questions like deals progressing well vs deals stuck, calls scorecards for active deals, areas of focus for next week, etc.. The sky is the limit in how granular you want to be

Well, yesterday, @anisbennaceur1 from @tryattention walked me through one of the latest AI Agent they built, called 'End of the Week Scorecard Report'. And let me tell you, it's the bomb! Honestly, I wish I had access to such a thing 5 years ago.