The Mint long story today is on the unconventional marketing masterstroke behind #Pathaan, Hindi cinema's biggest hit. At the heart of which was brand #SRK and his fans.

RT @livemint: Multiplex chains like PVR Inox, Cinepolis, and Miraj are expanding into tier 2 and 3 cities and South India, eyeing regions w….

RT @livemint: @imharshaj The Supreme Court's directive on Thug Life reinforces the need for states to protect lawful film releases against….

RT @livemint: #MintPremium | The overseas market for Indian films is currently stable, with recent successes like Housefull 5. However, exp….

Long story: Indians don't want to pay for music. Services like Hungama, Wynk and Resso have shut down. The Indian music industry recorded 192 million free streamers in 2024, as compared to 12 million paid streamers. So, what’s next for the industry?.

RT @livemint: #MintLongStory | While there isn’t one clear tool to combat the crisis, music industry experts say that to start with, users….

RT @livemint: #MintLongStory | Hungama, Wynk and Resso shut down over the last year because Indians don’t want to pay for music. According….

Saturday special: Dharma Productions CEO Apoorva Mehta tells us about leaving a cushy job in London to come back and head the company 20 years ago, changing content tastes and his ability to micro-manage. @Mint_Lounge .

RT @livemint: #MintPremium | The CEO of Dharma Productions on his four-decade association with Karan Johar, the need to focus on telling lo….

RT @livemint: So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of info….

RT @livemint: Experts said that shows like Fabulous Lives of Bollywood Wives, and The Traitors build on the aquarium syndrome, or the vicar….

RT @livemint: Warner Bros Discovery’s decision to split its streaming and studio business from its traditional TV networks may give a fresh….

RT @livemint: Despite the dominance of Bollywood, regional films are gaining traction, reflecting a demand for culturally rooted stories an….

RT @livemint: With few films or shows clicking in theatres or on OTT, studios are now turning to online games and digital platforms for fre….

RT @livemint: Is Bollywood losing its silver screen shine? Despite tentpole hits like Chhaava and Raid 2, the first half of 2025 may clock….

Few winners, many misses in Bollywood’s lopsided H1 recovery story

RT @livemint: Video streaming platforms are seeing slow but steady growth in viewership for regional language content, driven by theatrical….

RT @livemint: Entertainment industry experts said creators have built loyal fan bases as they understand what works for audiences, and now….

RT @livemint: Even as platforms tighten content budgets and Bollywood-led projects fade, streaming stars like Jaideep Ahlawat and Pankaj Tr….

RT @livemint: #OTTPlatforms are increasingly setting original shows in small towns, expanding their audience reach. This trend, initiated b….

Mint long story: All digital creators aspire to make money and build careers through their social media content, but only a handful are able to do so. #ZakirKhan, #BhuvanBam n #KushaKapila are among the few members of that tiny club. Read how they did it.