Lata Jha
@jha_lata
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Likeliest found at the movies. Senior Assistant Editor @livemint. Graduate @columbiajourn. Author of Bollywood, Box Office and Beyond: https://t.co/4Zrm2Z0IpW
New Delhi, Delhi
Joined June 2013
The Mint long story today is on the unconventional marketing masterstroke behind #Pathaan, Hindi cinema's biggest hit. At the heart of which was brand #SRK and his fans. https://t.co/P75AvhEzzq
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Long story: As OTT subscriptions plateau and platforms cut down on originals, can YouTube emerge as an alternative launchpad? While #SitaareZameenPar is an early experiment, sustaining a YouTube channel may not exactly be a piece of cake. https://t.co/RboyLBAFF7
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#MintLongStory | YouTube has also become the preferred launchpad for a few content and filmmakers, including Aamir Khan, who chose the platform to release his film, Sitaare Zameen Par. In this deep dive, we chronicle the quiet shift playing out in the streaming industry. Read
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No superstar, no problem: India’s Diwali movie market bets on young 'uns not from Bollywood (@jha_lata reports) https://t.co/O7Osb7fvWG
livemint.com
With the Hindi film industry unlikely to spring a blockbuster this Diwali, theatre owners and trade experts are pinning their hopes on young stars from Tamil, Telugu, and Punjabi movie industries for...
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Can algorithms make music with soul? Prasar Bharati bets on an AI rock band (@jha_lata reports) https://t.co/exYlQ8cl2X
livemint.com
With Trilok's collaboration with Prasar Bharati, AI-generated music is gaining institutional acceptance. Industry experts emphasize the need for ethical standards and fair compensation, as AI tools...
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Regional cinema continues to punch above its weight, and Hindi cinema has some promising releases in the pipeline, said Bhuvanesh Mendiratta, MD, Miraj Entertainment Ltd. @MirajCinemas @livemint @jha_lata
livemint.com
Dharma's ‘Sunny Sanskari Ki Tulsi Kumari’ had made only around ₹38 crore so far, and even the Kannada fantasy thriller ‘Kantara’ has received traction only in specific markets. The only big-budget...
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TV business is shrinking. Then why are broadcasters launching new channels? https://t.co/v0qJt1YIe6
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How Demon Slayer is making anime a mainstream revenue stream for Indian theaters https://t.co/QEi9alZeHh
@MirajCinemas @jha_lata
livemint.com
Demon Slayer’s success proves that Japanese anime, once a niche subcultural interest, has entered the mainstream, thanks to a loyal Gen Z fan base.
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While Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar have moved court for their personality rights, India’s current legal framework is inadequate to combat the scale and complexity of AI-driven infringements, say experts. (@jha_lata reports) https://t.co/KJSKX82ENA
livemint.com
While Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar have moved court for their personality rights, India’s current legal framework is inadequate to combat the scale and complexity of...
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Demon Slayer’s success proves that Japanese anime, once a niche subcultural interest, has entered the mainstream, thanks to a loyal Gen Z fan base. https://t.co/hyjmB7D8H4 Trust our hard work, subscribe to #MintPremium with: https://t.co/5c0ZxFmmJx⚡️
@jha_lata ✍️
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👻 Snapchat has doubled content watch time in India over two years. With Gen Z driving a surge in creator-led posts, the platform deepens its localisation push, @jha_lata and I report for @livemint: https://t.co/etnld19Rpz
livemint.com
Snapchat reports that total time spent on its platform has doubled in India in two years, driven by engagement with Gen Z. The number of official Snap Stars has increased by 1.5 times, underscoring a...
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India’s advertising industry’s self-regulator plans to educate children about dark patterns or strategies used by online retailers to trick users into making unwanted purchases. (@jha_lata reports) https://t.co/ESSPy9PCpE
livemint.com
The Advertising Standards Council of India will enhance advertising literacy for children as it marks 40 years. The self-regulatory body aims to reach one million children through classroom sessions...
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GST tax cuts spark optimism in advertising and media sectors amid global challenges (@jha_lata reports) https://t.co/dJ8cIGb1jO
livemint.com
The GST Council's tax revisions have sparked enthusiasm in advertising, leading brands to enhance festive marketing efforts. While sectors like television may benefit, ongoing challenges like high...
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How actors‘ vanity vans could be killing India‘s movie business, slowly
livemint.com
In this edition of The Beat Report, Lata Jha explains how exorbitantly high fees charged by film stars and their unrealistic demands from film producers ultimately end up bleeding our pockets.
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Weekend reading: We spoke to #DineshVijan of @MaddockFilms on scripting Rs. 600 crore blockbusters, looking inwards for stories and what made him give up a banking job to make films. @livemint @Mint_Lounge
https://t.co/nftgd2VxJN
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The founder of Maddock Films on looking inwards, not relying too much on the horror comedy genre, and being a systems-driven filmmaking company (@jha_lata reports) https://t.co/WT2Yk57QHw
livemint.com
The founder of Maddock Films on looking sharply at our own culture, not relying too much on the horror comedy genre, and what made him give up a banking job to make films
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AI celebrities in ads are still not perfect. But they aren't going anywhere (@jha_lata ) https://t.co/ABwV7GE1bL✍️
livemint.com
The Rado ad caused an uproar as it was obvious that Katrina Kaif & Hrithik Roshan had shot separately, and it was stitched together with AI. Experts say actors will have to shoot together for...
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#MintPrimer | The festival season, especially from October to December, is regarded as the key period for box office success each year, drawing audiences to theatres worldwide. Could 2025 end on a high note for Bollywood? 👇 https://t.co/acXYWmw0tp Trust our hard work,
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Despite the rise of connected TVs, Indian audiences prefer low-cost mobile subscriptions, prioritizing budget-friendly and single-device plans, reflecting a mobile-first consumption trend. (@jha_lata reports) https://t.co/z9EmApN36G
livemint.com
Despite the rise of connected TVs, Indian audiences prefer low-cost mobile subscriptions, prioritizing budget-friendly and single-device plans, reflecting a mobile-first consumption trend.
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The festival season, especially from October to December, is regarded as the key period for box office success each year, drawing audiences to theatres worldwide. Could 2025 end on a high note for Bollywood? (@jha_lata reports) https://t.co/acXYWmw0tp
livemint.com
The festival season, especially from October to December, is regarded as the key period for box office success each year, drawing audiences to theatres worldwide. Could 2025 end on a high note for...
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Mint long story: Despite a headstart over rival Netflix, Prime Video is struggling with slowing growth in its subscriber base. Can injecting ads and commissioning pricey originals keep its cash registers ringing? https://t.co/GbTas7Bzlu
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