0xjerome
@jerome_wong99
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Building @cityprotocolHQ. ex cofounder @EVGHQ. Advisor @animocabrands & @TheSandboxGame. Venture apologist, chief intern officer.
Hong Kong
Joined January 2018
IP made different since then — City Protocol.
Today, we are expanding the thesis into City Protocol, the infrastructure layer for IP capital markets. Identity. Distribution. Issuance. Financing. Ownership. Fair launches were step one. The full stack is here.
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One of the biggest mistakes in the IP conversation is assuming it’s all about technology. But most IP isn’t software, it’s story, culture and belief. The creative industries generate more invisible value than most tech companies, they just don’t have the systems to measure it.
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Every brand, studio, or creator already owns something valuable Ideas, designs, fans, culture. But most of that value never shows up anywhere. IP Strategy makes it visible so you can build on it, trade it, and grow it.
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Projects that still need to prove themselves raise to survive. Networks with real gravity raise to expand. The difference? One is a promise. The other is a pressure curve already bending upward.
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Money can buy tools, team, or ads. But momentum is what gets people to care. Without it: • You can’t get people to join. • You can’t create compounding attention. • You can’t make participation feel inevitable. • You can’t make the system feel alive. Plenty of projects
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This is the part a lot of creators miss You can’t stop your IP from spreading. Even the biggest corporations couldn’t. You can either: • Fight it and lose, or • Build on rails that allow you to capture value as it spreads.
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Adults buying collectibles isn’t a fluke. It’s a demand curve. The same kids who grew up with Nintendo or Marvel Entertainment now have disposable income. IP that grows with its audience doesn’t reset every decade, it compounds.
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The best IP opportunities rarely look like “big deals” at the start. They look like small, strange projects a few people deeply care about. Early alignment isn’t about chasing hype. It’s about attaching yourself to a story before it becomes inevitable. When the crowd finally
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Programmable rights and on-chain licensing solve: → Attribution stays intact → Value travels with the asset → IP doesn’t disappear into the feed You don’t need more fences. You need better rails.
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The reason most creators can’t measure their IP isn’t because it has no value It’s because that value only shows up inside their own walls. Outside people can’t see it, can’t price it, can’t fund it. IP Strategy gives creators a way to make that value visible.
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Old IP systems were built for distribution that moved in years. Culture moves in seconds now. If your ownership can’t keep up with the network, the network will eat it.
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The strongest IP isn’t the most locked down. It’s the one that travels freely and still pays its originators. Remixability builds: – Distribution you didn’t buy – Engagement you didn’t force – Cultural pull you can’t fake. Structure is what keeps you in the value chain.
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Location-based entertainment is the next frontier. Theme parks, pop-ups, exhibitions, immersive events. People don’t just want to buy IP. They want to walk into it.
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IP Is Inflation-Resistant $369.6B in licensed product sales last year. Even with inflation and retail pressure, licensing outperformed global retail. Why did this happen? People cut back on random spending… but they don’t cut back on what they love. When everything
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Attention was the first liquidity layer of the internet. IP will be the second. And the rails that move IP will be the next trillion-dollar choke point.
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Fan content is often dismissed as derivative. But statistically, community-generated content drives 2x-3x more reach than original releases.
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I saw a stat today 55% of Gen Z want to be featured on brand pages. It’s a cry for participation. This generation doesn’t want to be marketed to. They want to be part of the story. That’s exactly what we are building at City ID so people don’t have to wait to be featured.
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The highest form of belief isn’t likes, it’s liquidity. When an idea becomes liquid, it’s no longer a theory. It’s a market. That’s what IP Strategy unlocks. Every character, brand, or cultural concept can now find its price. Wall Street priced companies. City Protocol gives
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This cycle is different. The marginal buyer doesn’t care about Bitcoin dominance or ETF flows All they care about discovering the next cultural asset early. They’re not betting on markets. They’re betting on movements. You see it in meme coins, VTubers, onchain art, fandom
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I’ve spent years watching two worlds that barely talk to each other Tokens that move capital and NFTs that move culture. IP Strategy is the bridge between them It lets culture trade like capital without losing its soul, and lets capital finally price what people actually care
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