Silicon Valley 🤝 Star Wars Style Animation 'Sama vs. The Board' full episode out on YouTube today. (link to full episode in thread)

How many AI-native apps are on your phone right now? If you're the average person: probably zero. Hundreds of billions invested + constant headlines about AI takeover. Yet most home screens look identical to years ago. Andrew Chen just explained why - and what it means for

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How many AI-native apps are on your phone right now? If you're the average person: probably zero. Hundreds of billions invested + constant headlines about AI takeover. Yet most home screens look identical to years ago. Andrew Chen just explained why - and what it means for

An idea I can't stop thinking about: The Distribution Gap Peter Thiel said something in Zero to One that should terrify every founder: “Most startups get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure. If you can get

The 2025 Nobel Prize winners in Economics just told us all how to grow: They call it 'creative destruction'. Their life's work proved that prosperity depends on one thing: New ideas killing old ones, constantly. For 99% of human history, progress didn't exist. A few lucky

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Ready to own your niche? DM me.

At https://t.co/caE7T8kEyk, we apply 0→1 thinking to content. 2B+ impressions generated $12M+ in funding secured Unknowns to category leaders None of it luck. All of it monopoly thinking applied to distribution.

Organic content compounds faster than paid ads in 2025. Ads = linear returns ($1 → $1.20) Content = exponential returns (create once, compound forever) 2B+ impressions for clients. Zero from ads. All from systems.

Timing: Right moment to build your brand? (Yes - before AI commoditizes everything) Monopoly: Can you own a niche? (Yes - move fast, create formats) Secret: What do you know others don't? (That's your angle) Our secret most founders don't see:

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Thiel's 7 questions every business must answer: Engineering? Timing? Monopoly? People? Distribution? Durability? Secret? Most founders audit their product against these. Smart founders audit their content strategy against them. Reframed for content:

"What important truth do very few people agree with you on?" Thiel calls these "secrets" - insights that give you unfair advantages. Most founders apply this to product. Winners apply it to distribution. What's your content secret?

Test multiple variations in 30 day. Identify the 5% with outsized engagement. Stop innovating. Start replicating ruthlessly. Most agencies spend months "perfecting" strategy. We move fast, find winners, scale.

"Customers do not care about technology for its own sake." Same for content. Nobody cares about your "posting schedule." They care about formats that stop their scroll. How we find 0→1 formats:

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Most agencies: "We'll post 20x/month using proven templates." That's 1→n thinking. Copying what worked for others. SwipeLabs: "We'll test formats to find YOUR 5 winners." That's 0→1 thinking. Creating what works for you.

"Going from 0 to 1 means going from nothing to something." 0→1 = Create something new 1→n = Copy what works Tesla's EV tech = 0→1 Every EV after = 1→n Value lives in 0→1. Commoditization in 1→n.

We help clients build content monopolies. Client: 2,000 followers → category leader in 8 months. Zero ads. Just unreplicable formats executed consistently. Your category is waiting.

Product monopolies took years to build. Content monopolies can be built in months. Why? Algorithms amplify engagement exponentially. One viral thread: 10M impressions One great product with no content: Silence

Alaska embodies the edge: vast, remote, and unforgiving. It demands technology that works where others can't. @AlaskaDOTPF's drone program reduced their critical decision-making window from 28+ hours to real time. Watch how they're reimagining what's possible with Armada at the

"To build a monopoly, you need 10x better technology." PayPal wasn't 10% better than checks, it was categorically different. Google wasn't marginally better search, they provided 10x clarity. In content: 10x means unreplicatable formats, not slight improvements. What changed

3 frameworks that changed: "Monopoly is the condition of every successful business." Google didn't compete in search - they monopolized it. Meta didn't compete in social - they monopolized it. Monopolies set prices. Competitors accept them. This framework still works...

"Competition is for losers." – Peter Thiel Most founders think competitive markets are safe. There's proven demand, and an established playbook. Thiel's reality: competitive markets are where profits die. In 2025, this applies to content strategy too...