Jasravee Kaur Chandra
@jasravee
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Specialist in Brand Management, Strategic Planning, Insights & Innovation. Podcaster. Sukyo Mahikari Kumite.
Mumbai
Joined November 2009
Memories of a lifetime, David Aaker, 'The Father of Branding' endorsing my podcast @JaggedWith #branding #podcasting
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“Relevance prevents degrowth. Difference aids growth.” Brands that work on their unique value and relevance consistently outperform others. They have delivered an extra 29% brand value growth since 2019. More insights in my article 2/9 https://t.co/UStRex9Paf
jasravee.com
In a discussion on India’s brand growth, Soumya Mohanty highlights a significant slowdown in brand value, dropping from 19% to 6%. Key factors include ineffective brand differentiation and co…
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I discuss with Soumya Mohanty, why average Indian brand growth is 6% when India’s 10 fastest growing brands grew at 42%. (@KantarIndia BrandZ's Top 100 Indian Brands 2025) Indian brands are losing 'meaningful difference'. https://t.co/RN301Lbfdv 1/9🧵
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Most brands fight to be 5% better than competitors. @redbull redefined what a drink could mean. The difference? Whitespace beats differentiation. Growth comes from creating new territory, not stealing share. Stop competing. Start creating. #MarketingStrategy #Branding
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Every brand rides the same seven horses that drive human behaviour: lust, greed, envy, anger, pride, gluttony, and sloth. Together with their opposites, they form the Passion Wheel: a framework with 14 emotional anchors. #Branding #MarketingStrategy 4/5
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Is AI a Genie or a Nemesis? Preview of Conversation with Shobha Prasad on Future of Market Research & Consumer Insight in an AI Driven World. Full Conversation Link https://t.co/7xn6zS285h 3/5
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AI vs Human. In this blog post we discuss Shobha's suggestions on how to work with AI in Market Research & Consumer Understanding. Prompt craft matters. The art of the prompt decides whether AI helps or hallucinates. Train your teams. https://t.co/FQTYmiuD2G 2/5
jasravee.com
Shobha Prasad emphasizes AI’s efficiency in market research, enabling faster analysis and structured output. However, it risks misleading readers with polished language that may conceal inacc…
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AI = speed + scale. Humans = cultural depth + nuance. Best results come when they work together. In this conversation with Shobha Prasad, we discussed the fast gains and constraints using of AI in Market Research & Consumer Insights. https://t.co/7xn6zS1AfJ 1/5
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3 brands, 3 turnarounds: Nycil shed its medicinal tag, Classmate found emotion, and Sugar Free went mainstream. Repositioning = rebirth. 100% awareness doesn’t guarantee growth. Nycil, Classmate, and Sugar Free show that perception beats popularity every time. #BrandStrategy
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CLEAR Brand Audit: Five Strategic Prompts for Brand Diagnosis #StrategicBranding #AIStrategy #MarketingExcellence
https://t.co/YBkMEPzVJu
drive.google.com
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Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. I'm sharing the CLEAR framework: a 5-step audit system for brand diagnosis with AI. Download in the thread below 👇 #AIMarketing
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Moms buy everything. 85% of household purchases. $4.3T annually in the US. Ignore the CFO of the home, and your brand loses. Maria Bailey points out that moms influence 60% of tech, 70% of cars, 80% of travel. Yet brands still underestimate them. #WomenConsumers #MomEconomy
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Maria Bailey points out that moms don’t shop by generation. They shop by the age of their child. Market to the child, not the mother. The 5 motivators of every mom: Sharing. Solutions. Happy kids. Archiving. Friendly competition. #mommarketing #consumerinsights
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Moms aren’t just caregivers — they’re the CFOs of a $4.3T economy. Ignore them and your brand is toast. #MarketingToMoms In my conversation with Maria Bailey, she makes a point that Moms buy drive majority of purchases. Time for marketers to wake up! https://t.co/tc23JKMXF6
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AI assistants don’t list. They recommend. Write content that is the answer OR stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it. #ContentThatConverts #AIContent
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"Why an outfit this large would give itself a name that looks like a spelling mistake is beyond me. The curious thing about all these moves is they may have seemed so sensible inside the boardroom, yet would never have survived first contact with a normal person outside".
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C K Venkataraman, MD, @TitanCompanyLtd on @TanishqJewelry 's Return to Roots - From Tiffany’s Shine to India’s Soul. Tanishq isn’t just jewellery. It’s poetry by Gulzar, murals in Kolkata, and festivals in every home. #TraditionMeetsModernity #MadeInIndia
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Santosh Desai @desaisantosh points out that #GenZ lives in a liquid world where nothing is fixed — career, love, truth, even identity. They must invent rules before living them. He suggests that instead of judging Gen Z as flighty, maybe we should listen & learn from them.
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In B2B marketing, Ambi Parameswaran @ambimgp points out, branding is a growth driver if you bother to ask customers what they really think. @Thermaxglobal feared rebranding. Market research proved they were nearly as respected as L&T. The rest is history. #B2BMarketing 3/5
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Preview of Conversation with Ambi Parameswaran: Lessons from Masala Makers to Fortune 500 CMOs Full Conversation Link https://t.co/SffAvrRDM2 2/5
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Ambi Parameswaran @ambimgp points out that branding isn’t for big companies, it’s for anyone selling anything. In this conversation Ambi debunks branding myths, talks about 4 archetypes (startups to CMOs), using AI in marketing etc. Listen up on YT https://t.co/SffAvrR5Wu 1/5
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