Jason Zada
@jasonzada
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Emmy award-winning director and founder of @secret__level. Director. AI. Video Games. Greatest hits: The Forest (feature), Take This Lollipop, Elf Yourself.
SF + LA
Joined January 2008
Still catching my breath after an unforgettable week at TED 2025. I had the honor of giving a talk on storyworld building— highlighting how generative AI is unlocking new ways to create and the power of participation and interactivity within entertainment. I’ve spoken on many
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An entire team of artists created the new Coca-Cola commercial @secret__level. We are, and have been for the past two years, at the forefront of massive disruption in film and creative production.
Man Who Created AI Holiday Coke Ad Says It Took More Creativity Than You Realize
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Breakdown of the new AI Coca-Cola ad! Think AI animation is “easy”? Think again It’s story, design, illustration, animation - the full grind. Real artistry powered by tech AI’s not the shortcut, it’s the secret weapon. Master it and you’re unstoppable
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A peek behind the curtain into the artistry that went into the latest Coca-Cola commercial.
Once again, our Coca-Cola “Holidays Are Coming” film is getting a lot of attention — but what most people don’t see is what goes on behind the scenes. Projects like this take an enormous amount of craft, coordination, and heart. From worldbuilding and animation to storytelling
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I talked to @jasonzada of Secret Level AI for this @mashable piece about the new coke ad. He says it took about a month to make it, which is lightning fast for a prime time commercial. https://t.co/qlvWdpOr1x
mashable.com
Coca-Cola used generative AI to create a holiday ad for the second year in a row. We talked to the creators about the controversial advertisement.
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True prophecy isn’t opinion. It’s the heart of God revealed.
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Apple updates to the buggiest iOS ever, and guess what??? They made auto-correct even WORSE!
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Continuing this thread... Sora Pro text to video. Incredible prompt coherence, especially with subtleties like stage direction.
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It's pretty amazing (and funny) how easy it is to get some really great cinematic shots and sequences out of Sora 2 Pro. This took me a little under 60 seconds.
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Currently Palantir ($PLTR) trades at nearly 20× revenue — but NextNRG Inc ($NXXT) trades at just 3× revenue. Charlie Munger and Warren Buffett made billions spotting these kinds of irrational gaps between price and value. 📊 Facts: THIS COMPANY JSUT MADE ~$70M and market cap
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1 minute and 22 seconds, one-take shot out of Google Veo 3.1. Had lots of issues, mainly if you don't keep prompting the character description, it loses track, also for some odd reason, it played back well, but when exported, it has some glitches and isn't seamless. The end of
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Massive life upgrade... switching my Spotify quality to LOSELESS. Amazing.
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Most companies chase no-code. These guys did the opposite. Instead of replacing engineers, @timgdelisle & @chriscrane, Co-Founder Fiveonefour, built tools that make devs 10x faster. Here’s what we discussed: • Why “developer-first” beats “no-code” • How simplifying code
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We started gen AI tests with Will Smith eating spaghetti, it only felt natural to level up.
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