Jason Zada
@jasonzada
Followers
12K
Following
4K
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Statuses
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Emmy award-winning director and founder of @secret__level. Director. AI. Video Games. Greatest hits: The Forest (feature), Take This Lollipop, Elf Yourself.
SF + LA
Joined January 2008
Still catching my breath after an unforgettable week at TED 2025. I had the honor of giving a talk on storyworld building— highlighting how generative AI is unlocking new ways to create and the power of participation and interactivity within entertainment. I’ve spoken on many
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It's happening. This will quickly become the standard. It's like fighting CGI.
Don’t want to wait until 2027 for #Frozen 3? Soon, you may be able to make your own. https://t.co/sUkZBBdkG1
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Can’t wait to see your entries!
We are proud to announce our finalist jury for the Marketing & Advertising Category of the Chroma Awards! We are joined by @PJaccetturo, @verenapuhm, @jasonzada, and Rego Marquiis, who’ll be bringing their industry and creative experience to select our winners. Submit before
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Ad-Rock from the Beastie Boys listened to LL Cool J’s demo tape in 1985 and handed it to Rick Rubin - giving LL his break - AND Ad-Rock did the beat for LL’s first single, ‘I Need a Beat”. 🙌🏼
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Day in the Life of an AI-Hater ⸻ 7 a.m. Wakes up, doomscrolls. Sees an image tagged “AI.” Heart rate spikes. Types “NOT REAL ART” before coffee. Feels righteous. 8 a.m. Checks follower count. No change. Blames the algorithm, which, ironically, is AI. 10 a.m. Finds a thread of
People aren’t scared of AI. They’re scared of being ordinary once everyone can create.
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An entire team of artists created the new Coca-Cola commercial @secret__level. We are, and have been for the past two years, at the forefront of massive disruption in film and creative production.
Man Who Created AI Holiday Coke Ad Says It Took More Creativity Than You Realize
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Breakdown of the new AI Coca-Cola ad! Think AI animation is “easy”? Think again It’s story, design, illustration, animation - the full grind. Real artistry powered by tech AI’s not the shortcut, it’s the secret weapon. Master it and you’re unstoppable
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A peek behind the curtain into the artistry that went into the latest Coca-Cola commercial.
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I talked to @jasonzada of Secret Level AI for this @mashable piece about the new coke ad. He says it took about a month to make it, which is lightning fast for a prime time commercial. https://t.co/qlvWdpOr1x
mashable.com
Coca-Cola used generative AI to create a holiday ad for the second year in a row. We talked to the creators about the controversial advertisement.
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Apple updates to the buggiest iOS ever, and guess what??? They made auto-correct even WORSE!
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Continuing this thread... Sora Pro text to video. Incredible prompt coherence, especially with subtleties like stage direction.
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It's pretty amazing (and funny) how easy it is to get some really great cinematic shots and sequences out of Sora 2 Pro. This took me a little under 60 seconds.
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1 minute and 22 seconds, one-take shot out of Google Veo 3.1. Had lots of issues, mainly if you don't keep prompting the character description, it loses track, also for some odd reason, it played back well, but when exported, it has some glitches and isn't seamless. The end of
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Massive life upgrade... switching my Spotify quality to LOSELESS. Amazing.
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