Jason Zada
@jasonzada
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Emmy award-winning director and founder of @secret__level. Director. AI. Video Games. Greatest hits: The Forest (feature), Take This Lollipop, Elf Yourself.
SF + LA
Joined January 2008
Still catching my breath after an unforgettable week at TED 2025. I had the honor of giving a talk on storyworld building— highlighting how generative AI is unlocking new ways to create and the power of participation and interactivity within entertainment. I’ve spoken on many
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RT @popcornflix: @jasonzada Really emotionally resonant, Jason. Kudos. Early days of a new cinematic art form. Those who can’t recognize it….
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I can share some behind the scenes and prompts if anyone is interested.
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Most of my AI films are experiments—tests of tools, models, or workflows—but Anxiety for Tomorrow is something different. This one is about testing emotion, storytelling, and the quiet power of cinematography. It deals with something deeply human: the weight of mental health. (ps
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Friendly reminder.
AI peeps - JSON prompting is just influencer hype. Highly structured prompts are way better than all the extra info that I keep seeing in people's JSON prompts. They're lazy, and you will not get better results than detail-oriented, highly structured prompting. This is the prompt
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MORE CONTEXT: Think of a Large Language Model (LLM) like you’re talking to a super well-read person. They’ve read millions of books, articles, scripts, websites — all in natural human language. So, if you want to get the best results, you should talk to them like a human. In.
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Listen to one of the best at promoting for Veo. 🤘🏼.
For anyone having a conviction that prompting in JSON is the reason why they get better results: it’s not. It’s literally because you structure your prompts better and create sections with clear goals. I brought up something similar when sharing my findings in VEO2: structuring.
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AI peeps - JSON prompting is just influencer hype. Highly structured prompts are way better than all the extra info that I keep seeing in people's JSON prompts. They're lazy, and you will not get better results than detail-oriented, highly structured prompting. This is the prompt
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Literally the dumbest thing ever. It doesn't make the outputs better, trust me. I am thinking about releasing my Veo3 Prompt GPT soon.
I don’t get the trend of using JSON prompts for Veo 3. Who even came up with that? 🤷♂️. I don’t really see better results compared to a well-written description. But yeah… those posts do seem to get more traction. Feels a bit like clickbait to me.
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East LA by @iamwill ft. Taboo. Secret Level handled all the AI visual effects in the video, and we’re incredibly proud to support Will, Taboo, and this beautiful celebration of East LA and Hispanic culture. As someone who considers LA my second home, this one means a lot.
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I'm super proud to share the new music video from.@iamwill, called 'East LA.' @secret__level handled all the AI VFX in the video, and we’re incredibly proud to support Will, Taboo, and this beautiful celebration of East Los Angeles and Hispanic culture.
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Love this quote from @RealGDT : “A wise director understands that directing is a hostage negotiation with reality.”.
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AI creators and filmmakers: please stop posting “it only took me $500 to make this”. Sure, you’re going after the clickbait titles, but it brings your worth and everyone else doing the work down to the “it’s fast and cheap” mentality.
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Testing out VEO3 + image. Dialog with an image reference all inside of Flow is incredible. I'd love to assign consistent voices to the characters as well.
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Love how MJ holds up the original image and style when animating.
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Had a blast working on this new campaign for eToro. Go @secret__level !.
Secret Level worked closely with eToro to launch their new global campaign. Built with Google’s cutting-edge #Veo3 engine. This campaign rolls out across European TV and YouTube in 15 different languages!
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Once you know that the UNBELIEVABLE sample and the OH! in EMF's song is Andrew Dice Clay, you can't unhear it.
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