Jason Zhao
@jasonjzhao
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cofounder @storyprotocol , scout @sequoia , prev @googledeepmind , philosophy & CS @stanford
SF & ATX
Joined January 2014
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1/ Excited to finally share what I've been working on for the past year!
@StoryProtocol
is building open IP infrastructure to grow the creativity of the internet.
And today we're launching with $54m in funding led by
@a16zcrypto
.
More about the journey and what's to come 🧵👇
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Amazing
@StoryProtocol
dinner with some of the top builders & thinkers🫡
@frankdegods
@ZAGABOND
@poopie
@9gagceo
@dalegre
@veratheape
@deekaymotion
& our amazing team
@lilsuziverrt
@WeileiY
@datdegenboi
@JasonLLevy
@storysylee
Some insights from our evening in Seoul🧵👇
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STORY IS HIRING
We're growing our world-class team across engineering, marketing, BD, and product.
Our vision is to transform the way that creativity grows and monetizes in the age of AI.
This the most fast-paced team you can join. Everyone, by virtue of both necessity and…
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We've talked to 100s of developers excited about building on Story Protocol.
After this, you'll be ready to build programmable IP apps too.
Here's how Story Protocol works 🧵👇
Introducing Story Protocol, the Programmable IP Layer.
Story Protocol transforms IPs into networks that transcend mediums and platforms, unleashing global creativity and liquidity.
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Remix, license, and monetize in a single click with Programmable IP
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Closed source has value capture, but no open innovation
Open source has open innovation, but no value capture
Crypto is open source innovation with value capture built in
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Excited about an onchain Hugging Face
Model derivatives registry + datasets with automatically enforced monetization and usage rights
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“I’m building developer infrastructure for infrastructure developers to onboard the next billion users”
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It’s looking like around 1 out of every 10 teams at ETHDenver built on Story
10% of projects on Story within 1 week of launching beta!
Thanks to all the builders, creators, and devs who leveraged programmable IP
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Finally achieving every Asian parent’s dream… having any possible affiliation with Harvard, no matter how tenuous 🤠
Great to discuss blockchain operating & investing , Story Protocol, and more with
@skominers
@WhatTheLJW
@danagibber
at
@HarvardHBS
today!
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Story is powering an app with 2.5 million creators
Fully walletless and gas free UX - remixing and licensing just work seamlessly under the hood
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Manifestos can be fun :)
Super cool to see
@StoryProtocol
's vision come to life
We may have copies to share at future events, but until then, check out our vision here
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We're hiring a senior backend engineer for Story.
Full time role: $270-300k+ cash & equity
Drive our API development, a core part of our protocol vision. We ship at blazing fast speeds with weekly releases. Small team with lots of ownership scope expected.
Requirements
- Staff…
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Proud of the team for shipping rapidly - many late nights went into this
The Beta Release of Story Protocol is live!
Beta is the FINAL major release of the Programmable IP Layer before mainnet. Build now to be a launch partner and access ecosystem grants!
How to get started 👇
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Projects building on Story are starting to fundraise already
The vision has always been an ecosystem of sustainable businesses leveraging a shared programmable IP layer
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Overheard in SF: “I used to drink Huel, but then I pivoted to Soylent.”
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Making IP Programmable means making it modular.
Modules are smart contracts that adhere to a specific interface within the Story Protocol IPAccount.
Modules allow for actions to be taken on IP: licensing, royalties, & more. And anyone can build new modules permissionlessly!
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Expanding on some very good questions I get from builders on Story
1. Is onchain IP real?
2. How does it work?
3. Simplest example?
4. Any challenges?
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Free ideas to build on Story
- AI: model licensing/fine-tuning platform with models as IP Assets
- DeFi: IP Assets as collateral for lending/fractionalization protocols
- Creator: Autonomous story worlds w/ characters, settings, & plots as IP
Build in our hackathon - link below
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Story has a few different layers:
1. Smart Contracts - core protocol logic: registration of IP into a composable onchain data structure and modules that handle licensing/royalties/disputes
2. Law - 1/1 mapping between smart contracts and our Programmable IP license
3. API/SDK…
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For those we missed in Denver, I put together a showcase of all our Programmable IP demos.
Excited to announce some of these partnerships in more detail in the coming weeks!
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Honored to be part of the inaugural class of Mill fellows!
I've always believed philosophy should inform technology, and vice versa. It's what drives
@StoryProtocol
's vision.
Excited to explore that intersection further w
@mercatus
@mbrendan1
@tylercowen
@vstorr
@KTmBoyle
Excited to partner with
@mercatus
on an experiment to cultivate "philosopher-entrepreneurs" through the John Stuart Mill Fellowship!
Why do we think this is a big idea? ⬇️
@tylercowen
@vstorr
@KTmBoyle
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Love what
@js_horne
says in
@BanklessHQ
episode (my summary):
Artists are the ones who take new tech and do weird things w it. Good protocols embrace the weirdness of creatives instead of enshrining fixed intentionality. Opening up vs restricting creativity
Very aligned w this
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Onchain Chronicles - a new collaborative, networked world building experiment powered by Story Protocol.
Build on other's stories if you like them — fork them if you don't. Either way, contribute to building an onchain IP graph.
Link below or try it at our ETHDenver booth!
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"now make it EVEN more networked"
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IP = Media + Rights.
Last cycle we moved *media alone* onchain via ERC-721 tokenURI. But IP is more than just a pointer to a media file.
Story is moving *media AND rights* onchain via our IP bound smart contract accounts, unlocking true composability for onchain IP.
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One just got a term sheet from a top fund!
Next generation of content businesses will be built with Programmable IP
Projects building on Story are starting to fundraise already
The vision has always been an ecosystem of sustainable businesses leveraging a shared programmable IP layer
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How registering IP on Story feels
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Price is the original LLM
A single mechanism representing the aggregated knowledge of society
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Two artifacts of composability produced by IPs on Story:
License Token (Programmable Rights)
Royalty Token (Programmable Earnings)
Surface area for composability with DeFi/Social/RWA
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Media + rights.
The two components of self sovereign, programmable IP.
Currently media and rights are completely divorced, with media onchain in ERC721 tokenURIs and rights either nonexistent or inaccessible offchain. We need to marry the two to create truly self-sovereign IP.…
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Got teams building on Story hacking in our San Mateo office.
If you need an extra workspace and you’re building with Programmable IP you should swing by. Lots of free caffeine
DM me!
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11/
@StoryProtocol
's mission is to grow the creativity of the internet era via the "Git for IPs"
We're creating a global IP repository to serve as a provenance & attribution layer for creative IP on the internet as it's remixed across mediums and platforms at internet speeds
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IP is a RWA
IP liquidity is important
IPFi builders looking to create a new ecosystem around IP on Story Protocol, DM me
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My reading list for
@StoryProtocol
📚
Spanning remix culture, immersive worlds, literature as technology, & IP wars 👇
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Annnnnnddd one of these projects just won the general hackathon!! 🏆
Congrats to Sekai, using Story Protocol to power an AI powered comic platform with remixing built in!
It’s looking like around 1 out of every 10 teams at ETHDenver built on Story
10% of projects on Story within 1 week of launching beta!
Thanks to all the builders, creators, and devs who leveraged programmable IP
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People are reaching out to use Story Protocol for space technology IP
Though we are focused on creative IP, permissionless protocols can be leveraged in spontaneous and emergent ways (eg ordinals). Intentionality is irrelevant.
Excited to see more use cases like this!
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@pmarca
Is there any stable long-run alternative to the managerial revolution (eg, networked organizations, return to bourgeois capitalism, etc) ?
Or are we at the "end of history" with respect to organizational structures.
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@StoryProtocol
@a16zcrypto
So excited and grateful to build out the future of storytelling with such a fantastic team. Ad astra!
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Gotta seize the merch opportunity at every conference
Story gave out ethernet cables at ETHDenver since there's never functioning wifi
Who's distributing company umbrellas / kayaks in Dubai?
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Story exists to help creators monetize.
Lots of times people think that's remixing/licensing — that's true.
But way overlooked are the potential for DeFi and IPFi on Story to create liquidity around IP, a completely untapped, illiquid, and opaque asset.
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Congrats
@skominers
on the new book! Honored by a little easter egg for
@StoryProtocol
:)
Scott has been a crucial voice in the development of Story Protocol across protocol design, GTM, and company strategy. Now all of his wisdom is available, can't recommend it enough
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The Onchain Renaissance is here.
Proud of the
@StoryProtocol
team for shipping this AI powered remixing experiment!
Time to tell your AI powered stories on Farcaster
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Let's break down how Story simplifies the complex offchain licensing process into crisp onchain logic:
License Template -> Interface that defines a specific type of license, for example Story's native Programmable IP License (PIL).
License Template Terms -> Defines the…
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AI x Programmable IP
Story unlocks a use case that ONLY blockchain can power: global & automatic IP graphs
w/
@ritualnet
we're not decentralizing something that already exists
As AI creativity grows, our partnership unleashes provenance & monetization for models + outputs
Announcing our partnership with
@ritualnet
We are bringing crypto and AI together. AI models on Ritual can be registered seamlessly as IP Assets on Story Protocol
Programmable IP 🤝 AI
Learn more below 🧵
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“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come…”
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Hiring our first ever Protocol PM to guide protocol and smart contract design
@StoryProtocol
!
You'll work closely w me to integrate the latest research and customer feedback into Story Protocol, & guide the development of core 1st party apps and infra.
We're seeking a Protocol PM! This will be our first ever product hire - details in bio.
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6/ Not only that, it became clear to me that crypto was a political mirror
Libertarians saw crypto as freedom from government interference, communitarians saw DAOs as a way to compensate labor, and capitalists viewed crypto as a truly global incentive machine
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Great to see "degen communism" addressing IP directly 🫡
However we prefer programmability over taxation of IP
(for those confused, check
@VitalikButerin
's post date ;)
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Strict textual adherence to Nietzsche is un-Nietzschean
In some sense scholars of Nietzsche aren’t themselves living Nietzschean lives
A true Nietzchean would read Nietzsche once, dismiss it, and go on affirming his own life and creative energies
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See you in Denver 🫡
Hoping we'll find the top teams to launch w Story Protocol at our mixer, co-hosted with
@OrangeDAOxyz
@hashed_official
(register 👇)
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Social Media x Programmable IP!
Excited to continue our collaboration
PSA:
@heydotxyz
just introduced creator licenses on for collectible social content, giving creators on
@LensProtocol
the ability to set the terms on how social content is monetize and used.
With three license types to choose from - CC0, commercial use, and personal use -…
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Our partnership with MyShell will provide over 1 million AI creators with the ability to monetize their models via licensing
Our mission at Story has always been to unlock new consumer behaviors via Programmable IP that can only be done onchain. MyShell is a great example!
Announcing our partnership with
@myshell_ai
Story Protocol will empower over 1M AI creators on MyShell via Programmable IP
MyShell model & app creators can:
📑 Register their AI models as IP on-chain
💰 Set usage/monetization terms for model licensing
🗃️ Track model outputs
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Major product milestone for Story Protocol every month of 2024.
This is going to be a fun year 🤠
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Fun conversation with
@LogarithmicRex
!
We cover:
- AI x Crypto
- Programmable IP
- Legal Authority vs Ledger Authority
- 3 Eras of Storytelling
- Gutenberg Press / Gen AI comparison
- What onchain Renaissance looks like
Strange Water 51 - The Frontier of Intellectual Property: Programmable IP
@StoryProtocol
Co-Founder and Head of Product
@jasonjzhao
on how blockchain transforms intellectual property and enables the creativity economy: programmable IP.
SW 51 Link:
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AI = superabundance
Crypto = provable scarcity
The inevitable explosion of culture created by AI will use crypto as its value accrual layer in the form of on-chain IP
AI and crypto go together like melted ham and cheese
You will see. They are perfect complements of each other and the combo will be totally delicious.
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Fun social AI remixing experiment powered by Story Protocol dropping on
@farcaster_xyz
Frames the next few days, stay tuned
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Read it , write (notes on) it, own it - as of today!
Congrats
@cdixon
on the book launch and thanks for the preprint.
An intellectual history of crypto that everyone should read
My new book is finally here -- published today in the U.S.! 🟧
I hope you pick it up, share it, debate it with me.
Looking forward to your feedback.
More editions in more languages coming soon.
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Whiplash from ETHDenver to GDC (100% reduction in bufficorns/inflatable octopi)
Great to chat with some of our partners about Programmable IP in gaming, art, and AI
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Will share some free ideas to build on Story tomorrow
First mover advantage for those building startups on Story now
🚨 Announcing the Story Protocol v1.0 Buildathon 🚨
📅 5/9 — 5/26
💻 Our FIRST online buildathon
💰 $15,000 in prizes + grant opportunities
🏃 3 tracks: Creator Tools, AI & DeFi
Let's BUIDL the future of Programmable IP together!
👉 Sign up today:
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“Your booth is like a work of art” - come experience the MOMA vibes
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Grateful for
@sriramk
and the entire
@a16zcrypto
team. Essential support across GTM, protocol design, legal, and more 🫡
🚨 Investing in
@StoryProtocol
: I'm thrilled to announce that
@a16zcrypto
is leading an investment in
@StoryProtocol
. More below 👇
I grew up obsessed with movies, TV, and comics. Batman, Star Trek, and Harry Potter formed a major part of my childhood. Today, we're seeing a…
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We're hiring summer SWE interns for Story Protocol.
High-octane, high-responsibility role with production deliverables every sprint, & joining at a fun time.
You'll be given full-time level responsibilities. In person in Bay Area, very competitive comp.
DM me with CV/LinkedIn
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@dalegre
of
@yugalabs
and
@veratheape
discussed the importance of networked IPs ->
IP franchises where individual participants in the community are incentivized to grow their brands, uplifting the entire IP as a result
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Excited to dive into this - what Adam Smith himself considered his best work, not the Wealth of Nations
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Amazing spaces covering
- Programmable IP
- Intersection with AI
- Legal vs Ledger Authority
- How you can build on Story Protocol
With my cofounder
@storysylee
and moderated expertly by
@skominers
!
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19/ The journey has just begun...
I'll be sharing lots more as we build out the IP layer of the internet. If this sounds interesting (or mildly crazy) to you, drop me a follow!
In the meantime, I've written more about our philosophy & thesis at
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Also: great discussion with
@simonkim_nft
of
@hashed_official
about the future of blockchain adoption and its applications to gaming + content.
Takeaway: it's incredibly important to lead with the use case instead of the technology
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NASA's "Space Tourism" posters are awesome, have printed out multiple
Great examples of optimistic visions of humanity's future from an aesthetic perspective
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IP maximalism
What is Programmable IP and why does it matter?
Find out from our co-founders
@storysylee
and
@jasonjzhao
in a special X Space, hosted by the brilliant
@skominers
📅 THU Feb 22
⏰ 6pm PST
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Stanford’s interim president is a Classics professor specializing in Roman History
Keep this man at all costs
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Couldn’t ask for more a more dedicated and experienced partner than
@simonkim_nft
and
@hashed_official
at the intersection of blockchain x content 🫡
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2.5 million creators are transforming into crypto natives
And every crypto user is becoming a creator
Collision of crypto & creativity is inevitable
We are bringing Programmable IP to the 2.5 million users creating collaboratively on
@magma_com
Their creators generate around 10 million artworks a year
Studios using Magma have worked with Lucasfilm, Disney, DreamWorks, and more
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8/ So it was an absolute no-brainer to join forces to build
@StoryProtocol
w my co-founders
@storysylee
&
@JasonLLevy
— two world class creative entrepreneurs who had felt the same pain in the entertainment industry as I had felt founding
@stanfordrewired
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Welcome
@0xNock
! Thanks for making ETHDenver so special - many more top tier events to come
Extremely excited to announce that today is my first day as the Events Lead at
@StoryProtocol
!
Cannot wait to sink my teeth into the world of programmable IP and usher in a new era of onchain creativity.
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Asking the important questions
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Live demos with ETHDenver basement wifi 🤠
"Fortune favors the bold" - Matt Damon
Programmable IP: Ushering in the Onchain Renaissance
Presented by
@jasonjzhao
from
@StoryProtocol
Watch the full video below 👇
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🤔
Story Protocol and Ritual want to make AI models and outputs monetizable and trackable
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NYT bestselling author
@Jnassise
nails an in depth example of how Story Protocol turns the traditional publishing process on its head, empowering frictionless IP expansion.
Global creativity + liquidity
@StoryProtocol
,
@jasonjzhao
,
@storysylee
So, I’ve been thinking about this whole Programmable IP thing as a creator and trying to wrap my head around how I might use it today to protect and license my IP.
Not sure if I have this correct, but here goes. Let’s use a real-world…
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2/ My 1st exposure to the broken economics of creativity came during my time studying political philosophy
@Stanford
.
There I founded
@stanfordrewired
, a publication focused on creative storytelling at the intersection of tech & society
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Awesome effort to build the GitHub for music, with explorations to have Story powering the backend
For the past few months, I've been working on a new project called Crate, the provenance layer for music onchain.
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Literally a barstool conversation! 🫡
.
@jasonjzhao
wrapping up the day at the
@flow_blockchain
Hacker House with an amazing panel featuring
@roham
,
@doodles
,
@magma_com
&
@coinfund_io
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