Jason King, Nonprofit Techie
@jasoncsking
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Google Ads trainer, Google Ad Grants Certified Professional, and Platinum Product Expert. Author of the Google Ad Grants Complete Course.
Marval, France
Joined September 2008
My Google Ad Grants training course for nonprofits has been updated with new lessons about how to use Performance Max campaigns. 1) How to create an asset group.2) Choosing audience signals to define who should see your ads. More lessons next week!.
course.kingjason.co.uk
Learn to set up and optimize your nonprofit's Google Ad Grant
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RT @TinnitusQuest: Exciting news! @WilliamShatner just joined Tinnitus Quest to help silence tinnitus for good. He’s opening up about his….
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RT @TinnitusQuest: Jocelyn Tritton will be running for Tinnitus Quest in the London Marathon on April 27. At just 22 years old, he is alrea….
tinnitusquest.com
Jocelyn Tritton participates in the London Marathon on April 27, 2025. He wants to raise $10,000 for Tinnitus Quest.
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RT @GooglePEProgram: Special congrats to our Americas award winners who were recognized by their fellow PEs during PES@Home! 👏👏👏 #PESummit2….
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Until recently I thought the Ad Grant was fairly useless for local nonprofits (including churches). But since December Performance Max campaigns can put ads onto Google Maps, and that's has changed my mind. I've seen some really good results when a location asset is added.
I see people talking about the Google Ad Grant a lot for churches, but I don't think it's the golden goose that people think it is. Unless you:.- Are in a metro area with enough search volume to make it worth it.- Have or can produce an appealing lead magnet for issues people.
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RT @glenngabe: Focus on paid? Interesting tip for seeing when ads are funded by Google Ad Grants (by using Google’s Ad Transparency Center)….
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This was a disappointing announcement. I hope at the very least Google clarifies to users that this is Search only. And I still hold out hope that one day P-Max in Ad Grants will enable the placement of your ads elsewhere than just Search: then it will be a truly useful tool.
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Perhaps P-Max, even if it's still only Search ads, will be useful to some advertisers struggling to get impressions. Being keyword-less, it is at least a new approach. but we already have DSA to do that.
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I hope Google fixes this immediately, before the sector gets completely confused. What message are nonprofits supposed to take from this? They will assume they have a powerful new tool, when in fact it's just the same old search ads in a new format.
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Google has launched Performance Max ads for #GoogleAdGrants. This should be a good thing. But it's just going to cause confusion. The wording says it reaches audiences across all Google. But it doesn't: it's only Search ads. It even lets you upload video (which won't get shown).
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RT @Googleorg: 📣We’re launching new resources for the social impact sector including new Ad Grants AI features & round two of the https://t….
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RT @DigitalTabby: I've audited 20+ Google Ad Grant accounts in the last 40 days and the most common issue I found (by far) was inaccurate o….
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RT @googlesearchc: We are excited to announce Search Console recommendations, a new feature that provides websites with optimization opport….
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If you'd like to learn to get results from your nonprofit's Google Ads Grant then sign up for my training course at Jyll has Google Ads courses which I highly recommend at
learn.jyll.ca
Learn Google Ads from ex-Googler and Google Ads expert Jyll Saskin Gales. Inside Google Ads training program and Google Ads for Beginners course. Affordable, accessible, and effective!
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I guested on the podcast of Google Ads coach @jyllsaskingales to talk about the #GoogleAdGrants program for nonprofits. We busted common myths, shared insider tips, and discussed strategies to help you get the most out of your free ads. You can listen at
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Here's an update. I successfully reported abuse to the hosting company and the site's out of commission (until they get it up on new hosting). Thanks @Hostinger for taking it seriously and @CommunityBoost whichever hosting this fraudster relocates to, trying reporting abuse.
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This does work well. Several of my clients use their Ad Grant to get petition signatures and it converts well. Exactly as shown, the next step is to gather email addresses and/or make a donation ask.
Can you get petition signatures to support your nonprofit's cause using the Google Ad Grant? . Yes, you can! 🙋. Check out the video to see an example of how this works. Questions about Google Ad Grants? Drop them in the comments and I'll make a video answer. 👇
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Sadly Ad Grant fraud is a thing. Wonder what this agency's game is. Domain is registered with SquareSpace and hosting with Hostinger so let's report the misuse. I just reached out to @CommunityBoost to warn them.
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Negative Keywords in Google Ads now automatically prevent misspellings, so you don't have to add all possible variations of difficult-to-spell words. Having worked on Google Ad Grant accounts with keywords for Alzheimer's and leukaemia, this is a welcome announcement.
🎯 Today, we’re announcing updates for Search ads query matching and brand controls. 📈 *More search terms reported by aggregating misspellings* Misspelled queries are already matched to their correctly spelled keywords in your campaigns. But many of those misspellings don't.
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