Jano le Roux
@janoleroux
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I help 100+ high-growth brands do marketing that doesn’t feel like marketing. I share what I learn @Medium
Joined February 2010
I spent 30 days analyzing Airbnb’s marketing, here’s what I learned:
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The Zero-Markup Domain: Transfer Your Domain to Cloudflare for Price and Security. Wholesale Pricing: No markup, ever. You pay what Cloudflare pays: https://t.co/1ToSU0E6Th
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One of the most useful AI tools I’ve come across on X today.
✨Today I'm launching Paraspeech on Producthunt. It's one of the fastest real-time speech to text apps for Mac and it's: • 100% offline and on-device • <40ms cold-start time • <300ms transcriptions • barely touches battery & just needs 200MB of RAM
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I don’t know what @elonmusk did, but my X feed is so much better put together lately. Really interesting intellectual posts this week. No more political nonsense and brain rot. What a beautiful difference from Meta and TikTok!! I’ve really been enjoying the changes.
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The best marketing hack: Make your product so good that people feel stupid for not buying it.
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Most businesses fail because the owner gives up before the business has a chance to grow.
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Nobody regrets learning one skill: sales. It’s the cheat code to every door you want to open.
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Here’s the branding playbook: Be memorable. Be trustworthy. Be impossible to replace.
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Want to market better? •Learn to write. •Learn to speak. •Learn to think. Invest in skills that sell ideas, not just products.
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Most people think investing in themselves is expensive. What they don’t realize is that staying the same costs way more.
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Louis Vuitton doesn’t advertise discounts. Apple doesn’t talk specs. Here’s what they do instead: 1. They make you feel like owning their product says something about YOU. 2. They turn customers into status symbols.
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Why most people stay stuck: 1. They worry about looking stupid. 2. They chase shortcuts. 3. They never start. Take action on your dreams. Nobody else will.
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Rule #1 for life: don’t take criticism from someone you wouldn’t take advice from.
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Apple’s real product is trust. Everything else is just packaging.
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I just published Apple Just Silently Launched A Mind-blowing Feature And Nobody Is Talking About It
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‘Free’-lancers Aren’t Just Broke, They’re Deeply Miserable
link.medium.com
Your skills are gold, stop charging for silver.
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AI tools kill my brain cells. They lie, lag, and are clunky. 😡 Every second article in my feed (often sponsored by ChatGPT) recommends AI tools that will "change my life". 😒 So, I went on a 7-month deep dive, trying every tool I could find. Most made me miserable. But these..🎂
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