Sierra Nicole
@itsSierraNicole
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Tech | Entrepreneurship | Books 📚| Million Dollar Lessons newsletter👇🏾
Dallas, TX
Joined November 2011
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Last Seen Profiles
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I was going to wait until January to talk about this… but since yall are here.. HI🥳
If you have enjoyed any of the case studies or million dollar lessons I’ve posted over the last few weeks (The Stanley cup story, the Black Friday article, the Tyler Perry breakdown, etc) then…
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This has got to be the wildest, smartest, most unethical yet legal way to make $20k I’ve ever seen😂
Side hustles gone wild.
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“I don’t take advice from men…
Advice from men (even successful ones) are often not applicable to women.. especially mothers”
What do you think about this??
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Katt Williams and Shannon Sharpe just taught us a MILLION DOLLAR LESSON… and I bet you can’t guess what it is😏
There is no such thing as content that is “too long”… there is only content that is “too boring”
This interview is almost 3 hours long and has 25 million views in…
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SOCIAL MEDIA IS LYING TO YOU ABOUT BLACK FRIDAY!!👇🏾👇🏾
A lot of people are shocked by some of the headlines stating “Black Friday shoppers spent a record $9.8 billion in U.S. online sales, up 7.5% from last year”
But this is a perfect example of how the media can be misleading…
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This Stanley cup is teaching us a MILLION DOLLAR LESSON
sometimes you don’t need a new product… you just need a new audience🙌🏾
Stanley is a 110 year old company and in 2019 they hit $73 Million dollars in sales
Their primary target audience were working men who needed to…
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This GRAMMY AWARD WINNING ARTIST is teaching us a MILLION DOLLAR LESSON…
It’s that sometimes an overnight success can take actually take 15 years…
This is Victoria Monet
In 2009 she moved to LA to pursue a career in music
Over the years, has written a ton of hit songs for…
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Sooo I may have just bought approx 5,000 books from a bookstore that is shutting down for $120😅😂
Am I crazy? Maybe 😂 New project loading 🤓📚
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Yall my book scanner came in and now I feel like a librarian 🤓
I really just be doing anything😂 time to scan all my books for Libib (book inventory app)
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The software company I work for as a CSM gives us all of this plus more. Unlimited PTO. Lifestyle stipend to pay for gym membership. and my new corporate credit card just came in the mail the other week💅🏾
Fully remote. Complete autonomy. They don’t care when or where we work,…
There’s really companies out here paying $150k to $300k per year. Free food and drinks every day. Full benefits. Flexible PTO & sick days. Give you a company card for flights, rides & Uber eats. & then provide all expense paid trips for all employees for holidays.
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It’s giving.. the billionaires are selling off their assets to free up capital.. so if/when the market goes down.. they can re up and become bajillionaires 🧐😂
They clearly know something we don’t. Because he isn’t the only one doing this
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As someone who swears they have a new million dollar idea every day… I’m on page 4 of The 12 Week Year and they’re eating me up already…
I’m definitely going to do a review/analysis for yall after this
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@bluecentric
I’ve seen A LOT of people say they watched all 3 hours as well though. But even at 60-90 min, that is still considered long form content.
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Have y’all watched Leave The World Behind?? Can we talk about it? The ending left me like 😲… I have so many thoughts 😫
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And if you contact the Workforce in your state, they often have programs that will actually pay for you to get certified in these fields.
If you’re a young black man, I recommend getting into the trades.
Electrician
Carpenter
Inspector
Plumber
Welder
HVAC
Etc.
My homie put me on game a couple days ago that for every 7 tradesmen that retires, there’s only 1 to replace them.
Get in that field. Get in your bag.
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Oh nothing… just accepted the offer for a C-level executive role at a venture backed, TechStars ‘23 Allum fintech company at 26 years old 💪🏾
You’re looking at the new Chief Marketing Officer of College Cash 🔥
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Marques Brownlee (YouTuber with 18M subs) is teaching us a MILLION DOLLAR LESSON (literally)
It’s that it’s better to have a piece of a watermelon than a whole grape
This past week, Tech YouTuber MKBHD, announced that he just signed a 4 year, $1 Million Dollar contract with the…
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Me after helping everyone I know either get a job offer in tech OR turn their business into a tech company 😮💨☺️💅🏾
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Just closed my largest deal with a client as a SaaS CSM in tech at $300k+ 🥳
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Some of you are meant to be DISRUPTORS in your industry.. but you’re too busy “playing it safe”
And you’re missing out on your real potential and success
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Instead of quitting, she got her ish together and now she’s in WalMart stores 💪🏾🔥
Pretty dope if you ask me! 💪🏾 social media is a powerful place!
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A lot of you are literally EXPERTS in your field.
And you could be landing
Higher paying clients
Paid speaking gigs
5 & 6 figure contracts with corporate companies
But you’ve been hiding behind the scenes so much so no one knows who you are
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Beyoncé is teaching us a MILLION DOLLAR LESSON
It’s that when you build a strong community… you don’t have to put yourself in a niched box!
Last night at the Usher Concert (also known as the 2024 Super Bowl), Beyoncé teamed up with Verizon in a pretty iconic commercial. At…
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And learning how to take feedback and make things right can be a game changer for your business!
Don’t run away and hide if things go wrong.
There’s always room for improvement and we all love a good comeback season 💪🏾
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Dallas is really slept on! Everyone talks about Atlanta and Houston being the hub for success… but I’d argue and say it’s Dallas!
Whether you’re a business owner, in sales, in tech.. etc
Lots of successful people. Very family oriented. Super diverse. Endless opportunities.…
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Biggest money lesson I’ve learned over the years: You cannot “out earn” bad spending habits☝🏾
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Can I put y’all on to some FREE websites that really changed the game for me? 🤔👀
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Books every entrepreneur or professional should read (Spoiler alert: it will change your life)
A thread 🧵
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They have a workbook that goes along with the book “The 12 Week Year”
I’m in execution mode! Reading is one thing… but taking action is everything
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@VioletIndigo
Because they know that if they post “Black Friday sales are down this year” people will start to panic and hold on to their money even tighter 🤷🏾♀️
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Reese Teesa is teaching us a MILLION DOLLAR LESSON
It’s that there’s no such thing as content that’s “too long”…. Only content that’s “too boring”
Reesa Teesa and her series “Who tf did I marry?” has taken the internet by storm and completely captivated an audience of…
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Not
@StanleyBrand
hooking me up after my viral case study 🤭😊
The president, Terence Reilly, reached out to me personally after dozens of people forwarded the post to him.
Stanley took the time to find the original author (me).
I guess being plagiarized thousands of times…
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YOU DON’T NEED A MENTOR! You need to:
Pick up a book
Pay for a coach or consultant
Get certifications
Try things
Make tons of mistakes
Invest in yourself
A mentor will come once you really put in the work! Don’t expect people to invest time/energy/resources into you when you…
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Another Million Dollar Lesson from Stanley.. we are getting a masterclass on how to create a viral brand. Let’s talk about it🔥
The Stanley tumbler is being resold for hundreds of dollars and people are camping out in front of stores just to grab the newest colors…
I’ve even…
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Idk who needs to hear this… but the short form videos I filmed with my $2k+ camera set up… I’ve probably gotten less than 50k views total
But I’ve had over 100M views in the last 3 years using content that was taken with my iphone
Do what you will with this information
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Million Dollar Lessons is a curated newsletter and book club for professionals and entrepreneurs!
You’ll get breakdowns and analysis of strategies from your fav brands, businesses and successful people. We will also take a few deep dives into books (self development,…
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Anytime I see someone making fun of a content creator.. I know that they have never experienced how easy it is to make money from content
This year, I shut down my business this summer, limited the amount of brand deals and decreased the amount of content I made by 50%
And I…
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Her Pink sauce went viral a few months back.
She then started getting dragged by the internet due to her processes not being up to code for a food product
Which *allegedly* made the product not safe, according to other content creators
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People sell sh*tty products every day on social media and make millions 🤦🏾♀️
You have an AMAZING product/service that gets results, yet you’re afraid to put yourself out there and go 100% on social media.
Tighten up. You’re leaving millions on the table. 💁🏾♀️
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Be careful what you say about yourself… it might just come true😉
This is a tweet Megan thee Stallion posted almost a decade ago vs her performing last night at the Renaissance tour with Beyoncé 🔥🙌🏾
Don’t underestimate what you can achieve in 10 years
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Rihanna just made one of the biggest business moves ever 🔥🔥
She just announced that Fenty Beauty is making its debut in China (an $80 Billion dollar market) on April 1🔥
This is a game changer! Fenty is really revolutionizing the industry as it empowers the diversity in…
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You should NOT read ‘The 12 Week Year’……
If you want to stay average in every area of your life..
If you want to keep breaking every promise you make to yourself..
If you want to keep setting the same goals over and over again because you never achieve them..
There’s a…
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@XayDewayne
I have to disagree. I have followed many YouTube channels that do long form content and have watched them grow significantly without doing short form
At all.
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When I first started creating content… I had a few people tell me that I needed to upgrade my “look”
I needed to start looking more “glam” with the heels and cute outfits, full makeup and all
I used to spend tens of thousands of dollars on getting my makeup done professionally…
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Snoop Dogg is teaching us a MILLION DOLLAR LESSON…
It’s that exposure DOES NOT pay the bills!
Do you remember his viral post saying he is going to “Give Up Smoke”?
The internet went CRAZY… turns out, it was just an ad campaign for a smokeless fire pit
On the outside…
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This Dezi x Monet McMichael collab is teaching us a MILLION DOLLAR LESSON
It’s that the future of the creator economy is indeed PRODUCT COLLABORATIONS 🔥
Monet McMichael is a creator and influencer in the lifestyle and beauty space. She has over 5 million followers across…
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Story time: I am transitioning from marketing in tech to a new (and higher income potential) role in tech
This week I had a second interview with a software company
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While y’all were too busy arguing about going 50/50 🥴
Austin Carter was working 12 hr days over the road for weeks at a time so I could be a stay at home mom
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@blongshanks77
I’m not comparing sales to inflation. I’m saying that a 2.5% increase in sales is not as significant as what they are making it seem..
Because $9.8B in 2023 is not equivalent to $9.8B in 2022.
The number may be higher this year… but there was not more shopping. There was…
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In 2019, I was new to Dallas and was a new mom. I didn’t know anyone here other than Austin.
A friend on FB introduced me to another influencer here that wanted to learn about how to get into real estate and Airbnb
We planned to meet for lunch. And as someone who always…
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@cocobiels
This is why podcasts are and will continue to be such a successful form of media! You can just listen while doing other things
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📚Update. I went and got some more. I’m estimating like 6-7k books. I’m going to get a barcode scanner to take inventory so I know the exact amount.
They are mainly romance, crime fiction, thriller and general fiction
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Let’s talk about pricing in your business.
Because “charge your worth” culture will have you broke..
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A generous man and a rich man are two very different things. A lot of women chase a rich man.. when they should’ve looked for a generous man 🤷🏾♀️
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So everyone is now selling a course that teaches you how to sell the course you just took?
So that you can sell that same course that teaches other people how to sell that course?
So everyone is just selling and reselling the same course??
Everyone is buying and selling the…
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I started taking LinkedIn seriously at the beginning of 2024. I started at less than 500 followers. And I officially just hit 10k 🙌🏾
LinkedIn is so powerful if you’re looking to grow your career or business! And it’s not as intimidating as you think.
There are over 830 million…
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Gym Shark is teaching us a MILLION DOLLAR LESSON..
It’s that your audience will tell you EXACTLY what problems they will PAY you to solve for them.. all you have to do is listen
Gym Shark is a fitness clothing brand that has always pushed the limits of “traditional” marketing…
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Let me find out yall actually want these posts talking about the economy and what not🤔😍...
I nerd out over this stuff 🤪😂
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Y’all know how yall have been creating courses and digital products over these last several years??
There are tech companies (and other industries too) that will pay you $100k+ to develop internal learning content (i.e. digital products) for their employees to learn from
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My viral Stanley cup case study post has been copy & pasted thousands of times
And there’s a whole group of ppl on LinkedIn that are commenting on every single one making sure I get proper credit for my words
And people have made entire think pieces trying to defend me from…
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If I send you this.. just know I’m about to tell the whole truth and nothing but the truth.. and you may not like it 😂
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Beyonce is truly a marketing genius 😅
You can tell her and her team listened to the feedback and criticism of the launch of her hair care product line Cecred
Many people said the brand made no sense, because they believed they never saw her real hair
People also said her…
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You know you’ve reached the next level of LinkedIn brand building when companies start reaching out to YOU with job offers that you never even applied for
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Let’s face it… you and I both know the real reason you’ve been afraid to go all in on your personal brand
It is NOT because you’re a “private person”
Your personal brand has nothing to do with privacy. Think of some of your favorite thought leaders and influential people……
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Sometimes you really are the blueprint for people who PRETEND they don’t see you 💁🏾♀️
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This is the year that your gifts will make room for you 🙌🏾
This is the year of open doors and opportunities 🙌🏾
I have been feeling a major shift recently. The loss, pain and trials/tribulations are just clearing the path for a major breakthrough and blessing! 💪🏾
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@_duangerous
@teneikaask_you
Because posting where you work on the internet is not smart lol
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I’ve sat back and watched the discourse over the Jackie Aina perfume launch.
And in my professional opinion as someone who has studied brands for 5+ years, I’ve come to the conclusion that:
Y’all are haters 🗣️🤷🏾♀️
Jackie has built her brand in the beauty/lifestyle industry for…
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I’ve seen so many posts about people saying they are buying stock in Stanley since the cups are viral…
Stanley is privately owned by HAVI (another private company).
The stock showing here is Stanley Black & Decker… a COMPLETELY different company
Please do research before…
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I rather learn from someone who has lost 100 times than someone who has won once
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No one really wants to talk about what’s going on in the economy
But the truth is that more people are feeling the shift in a negative way than not
Sales have decreased for a lot of companies
The job market is 🚮
Rent and mortgages are high
Groceries and basic necessities…
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I finally just unfollowed all of the black pop culture media blogs…
Zeus network must have them all on payroll😂 I’m tired of seeing it though
There’s so much information that our community just doesn’t get because the news outlets they watch are so focused on bs
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The highest paying categories in content creation (in order):
1. Finance
2. Tech
3. Parenting
4. Food
5. Beauty
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Fumbling the “Keith Lee Effect” bag is insane
This is what happens when you have a scarcity mindset… you start stepping over dollars to get to pennies
Some of these restaurant owners need to go to business school and I’m not even trying to be funny
The fundamentals are…
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I’ve seen people with less skill/knowledge than you get more opportunities bc of their personal brand
(Hell.. a lot of you are smarter/experienced than me.. yet I’ve been able to work with several tech companies this year)
if you’ve been waiting on a sign..this is it for you!
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Saying that you’ve never met a woman in real life that makes $100k+ just shows how limited your experiences are in this world.
Expand your network. Travel more. Level up your own career. They are not hard to find.
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@flynanced
This is
@ThaliaMLeBlanc
‘s video and I don’t think she said $0. I just think there’s been a significant drop, which is something the entire industry is experiencing right now.
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Advancing my career in tech, building my business and crushing my personal goals all 2024🥳💪🏾
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Just received the contract for my largest brand deal yet 🙌🏾🙌🏾
So glad I decided to change up my business model and go all in on what I’m good at: my content😌
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In case you’ve been wondering if you should take LinkedIn seriously..
1 week ago, I decided to start posting on LinkedIn to build my brand as a thought leader.
My goal is to attract companies, founders and high level professionals and executives who want to elevate their…
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Suddenly everyone has become branding and packaging experts 😅😂 yall on X talking and Jackie’s brand is on the shelf in Sephora. Case closed.
A fine fragrance collection by FORVR MOOD
You Remind Me - Apricot skin, orange flower, sensual musks
NDA - tobacco flower, spiced rum, vanilla bean
I Am Her - Red velvet, raspberry, pear, and oud
Hard To Get - Lemon, jasmine, whipped vanilla
Coming 4/2/24
@forvrmood
@Sephora
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I recently saw a video saying the only difference between rich people and broke people is ENERGY!
And it’s absolutely the truth.
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I can’t believe I let social media hustle culture keep me from getting a corporate bag all these years 😫
It’s so lovely over here lmaoo😂
Between w2 + 1099 + consulting fees…. Man yall are not trying to hear me though 🤷🏾♀️😈
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There’s a million dollar lesson I saw in Tyler Perry’s documentary “Maxine’s Baby”…
(there were a few but I’m going to talk about one for you business owners)
Tyler Perry had traveled city to city with his play for years. Slowing gaining an audience one person at a time.
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Yes my role as a Customer Success Manager has a ton of perks and the company is great..
However, don’t assume that it’s super easy to land and keep that type of role
Although I don’t work over 40 hrs, it’s still a lot of work!
I manage over 400 accounts. I have to be extremely…
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There’s someone out here right now making millions with only half of your skills, knowledge and experiences..
And yet you’re still out here doubting yourself!
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Crazy thing is.. most of the ppl doing this are making more money from it than the ones who make fun of it 💁🏾♀️
social media dopamine addiction has grown men posting like female teenagers bro
homie said he’s going on a “target run” and filmed it all, tripod in the checkout line and everything 🤣
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Unpopular opinion: business addition
I’ll go first: Having a high paying w2 to fund your business and investments has a higher probability of success
Vs only being an entrepreneur full time from day 1
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A man thinking that “submission” is cooking and cleaning tells you all you need to know about him😂
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To answer the questions about my lovely 6 fig tech job post:
👉🏾 I’m a customer success manager at a software company. It’s basically a crossover btwn sales and account management
👉🏾I have a base + monthly commission + quarterly bonuses
👉🏾I will not share what company and no…
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No one takes the time to master their craft anymore before becoming a coach/teacher
You learn a skill one day, you’re dropping a course the next
And this is no judgement because I’ve been guilty of it too
And I truly think it’s a symptom of hustle culture
We have been…
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