https://t.co/mjnzZhTIgh

The takeaway: Social isn’t just your top of funnel. It is the funnel. Treat it like a product surface, not just a content channel. 👇 Full breakdown in the newsletter

4. Brand is built in motion Static doesn’t scale. Stories, POVs, and real use-cases win. 👉 Post: – Founder clips – Product-in-context – Visual testimonials

3. Algorithms are replacing intent Search waits for queries. Social predicts them. 👉 Optimize for: – Watch time – Saves – Shares

2. Shoppable media collapsed the funnel Users can now: – Discover – Evaluate – Purchase All in one scroll. 👉 Build social-native paths: – Product tags – Creator demos – Comment-to-buy flows

1. Social is discovery not just awareness Feeds now surface products before users know they want them. 👉 Your content must answer: – What is this? – Who’s it for? – Why should I care?

Social is the new search. Nearly half of US consumers now discover brands on social before Google, Amazon, or review sites. TikTok, Instagram, YouTube have become the front door. Here’s what that means for marketers 🧵

A measure of how much you like a podcast is how often you listen to it on 1X speed

https://t.co/jgWYdnFHIM

If you don’t own your data, you don’t own your growth. This is the shift: ❌ Targeting strangers ✅ Serving customers ❌ Coercion ✅ Consent ❌ Hacks ✅ Architecture 👇 Full breakdown in the newsletter

5. What you can do today: Audit your data touchpoints Add a zero-party moment (quiz, form, settings) Build a value exchange Clean up your consent UX

4. Intelligent personalization beats targeting Old: stalk and target New: consent and serve Personalize based on: Declared preferences On-site behavior Owned data

3. Zero-party data is your edge When customers choose to share, you get clean signals. Examples: – SaaS: quizzes → benchmark reports – Ecom: preference onboarding → curated drops – Newsletters: control panel → tailored insights

2. Trust is now a conversion lever Deloitte 2025: Brands with transparent data policies outperform in loyalty and LTV. Privacy is a signal of brand integrity. Explain what you collect, why, and how it helps your customer.

1. First-party data is your new infrastructure If your growth depends on someone else’s data, you don’t have a growth engine. Build your own: Clean collection Clear governance Real-time systems

"Third-party data is dead". We've been hearing this for years. But... Safari blocked it. Firefox blocked it. Chrome reversed its ban, but only under strict user choice. Tracking is now fragmented, unreliable, and consent-based. Here’s what replaces it and how marketers win

Short-form gets attention. Long-form earns trust. The next winners won’t just create content — they’ll build narratives. 👇 Full breakdown in the newsletter https://t.co/jSQ11mRtBf

What to do now: • Record 10 minutes of content this week • Use AI to edit it • Post the long-form • Chop it into shorts • Track watch time...that’s the real KPI

4. AI killed the production barrier Tools like Runway and Topaz AI now handle: – Editing – Captions – Cleanup – Transitions What used to take a week takes a few hours.

3. Platforms are shifting YouTube, TikTok, and Instagram are all pushing longer formats. Why? Minutes = ads, retention, and subscriptions.