X has ruined notifications completely.

GO DIRECT: THE MANIFESTO I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was

Peter Thiel on the most important lesson to learn from Steve Jobs:

Another great example of how user research led to significant growth for a DTC brand https://t.co/FGR3tGdFV4 #cro #uxdesign #dtc

The Double-Edged Sword of Collecting Customer Emails for DTC brands https://t.co/W0SyDt6gXN #dtc #conversionrateoptimization #uxdesign

I once helped a brand bring in $175,000 per week in new email signups. To hear the rest of the story, sign up to https://t.co/PblaFZ8dOk. New article coming soon. #design #cro #experimentation

After: ✅ 1) Subtle brand marks ✅ 2) Clear action-focussed copy ✅ 3) Centred, easy-to-tap CTAs ✅ 4) Visible legal terms ✅ 5) Links to legal agreements ––– #Ecommerce #UserExperience #UXUI #ConversionOptimization #CRO #CustomerSatisfaction #UXDesign #UserInterface #DTC

DTX UX Pro Tips #102: Make crucial information clear Before: 🚫 1) Unnecessary oversized branding 🚫 2) Illegible copy over image 🚫 3) Off-centre CTAs 🚫 4) Almost invisible legal terms 🚫 5) No links to legal agreements 🧵👇

After: ✅ 1) Imagery that suggests they sell coffee ✅ 2) Clearly visible shop link ✅ 3) Copy speaking to the brand offering ––– #Ecommerce #DesignPsychology #UserExperience #UXUI #ConversionOptimization #CRO #CustomerSatisfaction #UXDesign #UserInterface #OnlineShopping #DTC

DTX UX Pro Tips #104: Showcase your product Before: 🚫 1) Imagery that suggests they sell beach towels 🚫 2) Nearly invisible shop link 🚫 3) No copy clarifying the brand’s offering 🧵👇

DTX UX Pro Tips #103: Guide customers to your product list Before: 🚫 1) No easy way to enter the shop After: ✅ 1) Clear link to the shop ––– #Ecommerce #DesignPsychology #UserExperience #UXUI #ConversionOptimization #CRO #CustomerSatisfaction #UXDesign #UserInterface #DTC

6) Post-purchase surveys. 7) Competitor analysis. 8) Customer support teams. 9) Usability testing. 10) Design thinking workshops. Coming up with valid ideas doesn’t have to be difficult. How do you find yours? #Ecommerce #DTC #ABTesting #DesignExperimentation #UXDesign

10 sources of inspiration for your ecommerce store AB testing roadmap that will help you increase your revenue without increasing your ad spend: 1) Customer interviews. 2) Analytics platforms. 3) Heat-mapping tools. 4) Third-party research. 5) Social media comments. 🧵👇

Ever since I discovered Derek Siver's blog, I've been vacuuming up his content. If you've never listened to the Ready For Launch Podcast, I guarantee this one is worth your time. https://t.co/AE8AG6BFxc #DerekSivers #podcast #podcasting #entrepreneurship #writing

After: ✅ Right-sized menu ✅ Clear product photography ✅ Easy to read text ✅ Clear product offering ––– #Ecommerce #DesignPsychology #UserExperience #UXUI #ConversionOptimization #CRO #CustomerSatisfaction #UXDesign #UserInterface #OnlineShopping #CustomerJourney #DTC

DTX UX Pro Tips #101: Make your product offering clear Before: 🚫 Oversized nav bar 🚫 Product hidden by text 🚫 Illegible copy over image 🚫 Unclear product offering 🧵👇

4) You replace assumptions with insights. 5) You hear real language to develop your tone of voice. The earlier you are in creating your product, the more crucial this method of research is. But even later on it can be a huge source of ideas. #UX #DesignResearch #CRO

5 ways a quick customer interview can transform the quality of your design: 1) You learn the context customer interactions take place in. 2) You build a mental model of how they see the world. 3) You uncover their true needs & priorities. 🧵👇

✅ Imagery leads people in ✅ Clear, touch-friendly exit points ✅ Easy to read offer ✅ Designed to fit a small mobile screen ✅ Clear alternative exits as a sign-off #dtc #uxdesign #conversionrateoptimization #ecommercegrowth #businessgrowth #designmetrics #mobiledesign

🚫 Short line lengths and all caps make reading needlessly tiresome 🚫 Hidden exit paths with tiny touch targets 🚫 Interruptive imagery breaks the flow of reading 🚫 Content doesn’t fit the screen 🥳 After: 🧵👇