ITAY🖋
@itay_here
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Stacking skills and showing you how you can become an ASSET. Marketer, copywriter, and a pony of many tricks.
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The Twitter copywriting market is PACKED.
With thousands of both wannabes, and pros, calling themselves copywriters,
As a smaller account, you can’t be unique if you’re ’just a copywriter’
So here’s how you can position yourself as the expert in the Twitter copywriting market:
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The 10-5-15 rule.
How do I write quality copies in under 30 minutes?
(Disclaimer - works best for people with ADHD):
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How do you position a barber?
That was the one question HAUNTED me when I got my first client.
And when I found the answer…
Well…
I managed to X5 the leads of my barber without paying a penny or running ads…
In less than a week.
Here’s how I did it (and how you can too):
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210
You can’t be perfect,
But you can sure as hell get close to it.
Testing, testing, testing.
Don’t be afraid of failing.
Only through failure,
Can you achieve perfection.
3
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134
I roasted the positioning of almost 50 Twitter accounts.
Sending to most of them a 4+ minute recording of me roasting:
- Their bio
- Their content
- Their positioning
Funny thing is They all had the SAME mistakes
Here are the top 7 positioning mistakes you don’t wanna repeat:
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As a marketer,
There are only two things you need to find:
A problem
And
A solution
The question is -
How can you leverage those two things to get yourself a client?
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The number 1 tip for ERASING procrastination:
Ready?
Actions.
It’s as simple as that.
Even the smallest action can give you enough energy to stop procrastinating.
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Every time you feel like you're too tired,
Like you only want to lie on the bed and scroll on TikTok -
Remember:
Actions.
Even doing the smallest action,
Can win back your energy.
That's the secret to getting rid of procrastination.
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1
104
Do you want me to write a thread about my side of
@GrammarHippy
story?
I’ll tell everything that happened after the call with my barber.
And how I closed him as a retainer + results based,
Without any proof and offer.
15 likes and I’ll start writing.
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Broke down a sales page today.
The hook was:
“MASTER cybersecurity in 35+ courses for 39.00$”
Tell me,
What is wrong with this hook?
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How I got my First client in less than 2 hours,
With no Case study, experience, offer, or any idea what I’m doing…
And I how closed him in a retainer + results based.
Thread 🧵
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Been working with
@GrammarHippy
for a couple of months now.
You know how much sales copy I wrote?
Cmon. Guess.
One. And we didn’t even launch it.
But you know how much I learned about
- Copy
- Business
- Products
- Customer experience
And so much more…
Too much. I’m even
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“I only write copy”
Come on. Don't be that guy.
Learn the complementary skills that can support your copy.
Design. Audience building. Email marketing. Funnel creation.
Adapt to any situation.
Don't be a one-trick-pony.
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5
77
Just saw a Tony Robbins ad for some free webinar.
The copy?
SUPER vague.
I didn't understand anything.
But I said to myself:
“Hey. It's Tonny Robbins” and signed up to the program.
Lesson?
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0
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Had some calls with a couple of ghostwriters this month.
Each one of them complained about the same thing.
“The ghostwriting market is PACKED. How can I position myself and build authority there?”
Well… If I was a ghostwriter….
Here’s how I would've built my authority there:
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Let’s play a little game.
“The Twitter positioning game”
Comment ‘roast’…
And I’ll send you a voice message where I’ll roast the living HELL out of your Twitter positioning.
Let’s do it!🔥
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When I want something…
… I get it.
Going one by one to all the local businesses in the area,
And offering my services…
Easy.
Taking a 3-4 hour bus drive to meet with a connection…
No problem.
I’m doing what I need to do. What I want to do.
That’s the mindset.
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"Positioning, Positioning, Positioning..."
You hear it all the time.
But it doesn’t help.
You are stuck.
Stuck in a market full of copywriters,
Without a way to be different.
Without positioning.
Here are 5 different positionings you need to Steal,
And why they can help you:
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I have broken down dozens of sales pages.
One every day for almost 6 months.
And one of the most important skills I learned from it?
Positioning.
Here’s how I trained my positioning skills using sales page breakdowns.
And how you can do it too 🧵
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I started breaking down sales pages this weekend.
Finding a good sales page in a niche I’m familiar with,
Printing it,
And using the good old pen & paper combination to break it down.
Sentence by sentence.
I won’t lie -
It was exhausting.
But it was worth it😉
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If you want your big idea to be strong,
You have to connect it.
Connect it to a primitive desire.
Connect it to an urgent problem.
Saving time can be an OK big idea,
But saving time so you could focus more on your business,
And make more money,
Is a better one.
Got It?
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5
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Stop saying “buy now” in your CTA.
It’s boring.
Empty.
Say:
“Yes! I wanna get your breakdown method NOW”
“Yes! I wanna position myself as an expert NOW”
Make it visible. Let your reader see it.
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Breaking down Sales Pages gives you one thing.
Confidence.
Copy no longer scares you.
You’ll see a lot of both bad & good sales pages.
You get to learn how to write a good one.
In your way.
Good Morning to everyone that breakdown sales pages regularly.
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You're an email copywriter.
You get a client.
He has an email list.
Great!
You start writing.
But... No sales.
That list have been inactive for more than a year.
What now?
How will you sell the product?
You only know how to write emails...
Lesson?
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Most of the sales pages I see…
have a pretty solid copy.
Their problem is in the positioning.
Selling a product instead of a solution.
Or selling a solution,
In a market filled with IDENTICAL solutions.
Lesson?
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2 ice cream shops.
First shop:
- Has more kinds of ice-cream
- Has better ice-cream quality
- Has cheaper prices
Yet…
The second shop:
- Is more expensive
- Is hard to reach
- Has less kinds of ice cream
And… has X3 the customers of the first shop.
Why?
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“I'm an email copywriter. I focus ONLY on emails.”
Ok. But what about the list?
What if the business owner wants to make it bigger?
You'll just do nothing?
And what about a sales page...
You will let someone else write & connect it to YOUR emails?
Don't be a one-trick pony.
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Gonna breakdown
@GrammarHippy
masterpiece of a sales page next.
Will probably learn a couple of things on selling to a most aware audience.
And even make my foundation stronger than before.
Excited to learn.
Bring it on!
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Bio: “copywriter | Sharing my journey | Email marketer | Showing you how I reach $10K & leave the 9-5”
What is the BIGGEST mistake here?
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You attract what you write about.
If you write about copywriting...
You attract copywriters & business owners.
If you write about design...
You attract designers & marketers.
So who do you think you attract when
you write:
“20 hidden benefits to a cold shower”🤦♂️
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There are at least 10 different ways to get out of the ‘just a copywriter’ market,
And position yourself like an absolute expert.
Without competing with the 1, 001 Email copywriters out there.
Want me to write a thread about it?
50 likes and I’ll start writing.
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Writing a sales page right now.
Before I threw the big, red “Buy” button,
I asked myself:
“Does my reader know enough to buy?”
The answer was no.
I dragged the button down.
I want my reader to know what he buys.
So he won’t be disappointed.
And I’ll lose his trust.
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“I’m an email copywriter.
I write ONLY emails.
Otherwise. I won’t be as good in it”
Sure.
But how will you get more people on the list?
Who will write the sales pages you’ll link in the emails?
Will you just tell your client to outsource?
Don’t be a one trick pony.
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Good Morning to everyone who use Positioning to say the same things everyone says,
But still look different.
You’ll never run out of value!
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Bio: “wannabe copywriter | Email copywriter | write words that convert | on the path to $10K”
What I see:
- Beginner.
- Haven't earned much (probably no clients)
- Everyone calls themselves an email copywriter.
Basically a commodity.
Be careful with how you position yourself.
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“Hey bro. Let's connect!”
Bio:
“Dr copywriter | Marketer - Building my copywriting agency | escaping 9 to 5 nightmare”
Tell me.
Why would I want to connect with you…
If you look like a commodity?
Exactly like everyone else.
Check your market.
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You can learn a lot from breaking down a copy.
If it’s a bad copy that made money,
You can find out why it succeeded.
And if it’s a good copy that didn’t make money,
You can find out why it failed.
Once you do it enough times,
Those principles will appear in your writing.
GM
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“Copywriting is not writing”
Sure. Most of the work is before the writing.
I agree.
But still. You need to know how to write clearly.
How to create a slippery slide.
How to write without a ton of grammar mistakes.
Your reader needs to understand your message.
Good Morning
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I blame
@GrammarHippy
. I can't write commas anymore. You know?
It's like my body automatically rejects them.
The anti-comma agenda is spreading.
Be careful when you go outside.
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I don’t think in frameworks.
Awareness 1. 2. 3. 4. 5
Sophistication 5. 4. 3. 2. 1
I don’t really think about that.
I think about only one think.
My reader.
What’s in his mind when he sees my copy?
Will he think I’m different?
Does he even know he has a problem?
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Yes, copywriting is about thinking.
But, that doesn't mean you're free to make grammar mistakes.
Copywriting is about getting your message across,
And making the reader give you his money.
If he can't even understand your message,
Just what are you expecting him to do?
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Wanna train your copywriting skills?
Start Breaking Down Sales Pages.
Go over the sales page.
Look at:
- The hook.
- The lead.
- The big idea.
And start asking yourself:
“How can I make them BETTER?”
It’s the ultimate mental exercise.
Start training your skills.
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Wanna get your first client?
Simple.
Go to a local business. Any business.
Buy something there.
Start chatting with the owner.
Understand what he knows. His problem.
And bam. Offer your solution.
Got me my first client in 2 hours.
But most people wont do it. Cause its ‘scary’
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“The Hormozi launch was a waste of time if you know basic marketing”
Now I know you didn't really listen.
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1
44
Today. I'll share with you my swipe file.
110 sales pages.
8 different niches.
10 high-selling sales pages.
Keep an eye out👀
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Don't forget your writing.
Yes. There are a ton of elements you gotta lookout for.
- Positioning
- Framing
- Proof
But remember the most basic element.
Getting your message across. Clearly.
Good morning to everyone that trains their writing too🙌
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700!!!!
What an awesome number.
Seriously. Thank you for joining.
You know what,
Lets do a little AMA for the new guys here.
I’ll try my best to answer your questions :)
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Some people can open their phone,
Open docs,
And just start writing
Well, I can’t do that
I have to sit down,
With my notebook open,
Earbuds in, and without any distractions.
And that’s fine.
We’re all different
Good Morning to everyone who knows their strengths & weaknesses
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I have a stutter.
Sometimes I can talk super fluently,
And sometimes I get stuck at almost every word.
But it never stopped me from networking,
Or hopping on calls with clients.
When you play the value game,
And you constantly give…
… People won’t care.
Good Morning :)
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I am a problem solver.
Not a copywriter.
And the difference is my foundation.
I have a firm foundation.
One that helps me see a business,
See the problem is has. And solve it.
It doesn't limit me to only ad writing or email writing.
It helps me solve problems.
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1
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Recording a 5 minute video once took me 4 hours.
Why?
Because of my stutter.
I tried to record a course. Wanted to do a 5 minutes introduction without getting stuck once.
I got nervous. Stuttered even more.
Around a week ago I recorded a 17 min video for my email list.
Took
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Waking up while knowing EXACTLY what are you tasks for the day…
Is a cheat. And a big one.
Good morning 😎
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Something free has no value.
I mean… for the reader.
You?
You might give as much value as you can.
Literally blow it with value.
But if your reader doesn’t have to give something in return…
He’ll just treat it like it’s obvious.
Remember.
It’s all a trade.
GM.
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1. Find a current problem.
2. Understand the state of the market
3. Show. Don't tell.
Thank you for reading!!!
If you liked my thread my thread make sure to like & retweet the first tweet.
Spread the message 😎
How do you position a barber?
That was the one question HAUNTED me when I got my first client.
And when I found the answer…
Well…
I managed to X5 the leads of my barber without paying a penny or running ads…
In less than a week.
Here’s how I did it (and how you can too):
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210
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38
I dare you.
I dare you to take every single project you're working on.
I dare you to take a blank page.
And I dare you to write every single thing you did.
And how it directly supported that project.
I dare you to see how valuable you really are.
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Think about your reader.
Someone who scrolls through Twitter.
Sees a ton of ‘email copywriters’.
Will he really think you're different if you'll write in your bio:
“The sexy email copywriter”
Come on.
Think about your reader.
Position yourself.
Good morning😉
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Tell me, what would be your BEST advice to a beginner copywriter,
Who didn't get any clients yet,
And isn't confident in his skills to deliver?
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I’m 20 today.
Here are 20 tips I with I knew…
Just kidding😉
Good morning!
10 months until it starts.
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My first question before I review ANY copy:
“Context?”
- How does the funnel look?
- Who are your readers?
- Do they know you?
Remember. You are not just writing a stand-alone copy.
Your copy is a part of a process.
Don’t ignore it.
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2
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Do you enjoy suffering?
Then why the hell are you drinking black coffee?
Join the cappuccino tribe :)
Good Morning ☕
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Basics are king.
Good Morning to everyone who master the basics first.
Understand why they work.
Before they start chasing after the shiny things.
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Ad library hack:
Wanna find high-performing ads?
Successful competitors?
Go to FB ad library.
Type in the fitting keywords.
Open the “filters” tab.
And filter the ACTIVE ads that have been running for at least 3 months.
Boom.
Now you have a list of ads that sell.
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1
38
Your reader?
He lives in his own world.
He has:
- His family
- His Friends
- His desires
Try entering that world when you write.
No. Finding “pain points” isn’t enough.
Think about your reader. His life. His day.
Stop thinking about yourself when you write.
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37
Stop writing FB ads like you write emails.
I see this happen so many times.
It doesn’t work this way.
Think about the context.
You are writing to people who DON’T know you yet. Not to your email list.
This completely changes the way you deliver your message.
Gm.
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1,100🥂
That’s what I call a good morning.
Let’s have some fun here :)
Morning AMA😎
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Your copy is only the first step.
That's something beginners tend to forget.
They just rewrite their copy over and over again.…
Looking for the ‘perfect ad’ the ‘perfect email’.
But they miss the big picture.
A full market that'll give LIVE feedback on their copy.
GM
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2
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Next time you go through an ad.
Or a sales page.
Ask yourself:
“What are the 3 BIGGEST objections the reader might have”
Solve them mentally.
Do it enough times.
And you'll start solving them naturally.
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2
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I always thought about it.
“Will people even listen to me?”
Its hard. Listening to someone stutter.
I accepted that fact.
But now?
Now I can talk with a couple of entrepreneurs.
Stutter like hell…
And all of them will still listen.
GM to everyone who keeps on working.
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0
36
Just went to a new barber in the area.
Asked him why it was so empty at his place.
He started pouring his soul out.
Talking about how his FB ads don't work.
It just got me thinking.
Opportunities are everywhere...
If you're good enough to notice them.
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1
36
When I breakdown a sales page…
I have ONE question I always ask myself:
“How can I do it better?”
How can I make the hook better?
How can I make the positioning better?
Instead of breaking it down word by word…
I use sales pages to actually train my skills.
Try it.
6
1
36
There’s this weight loss program in my country.
It got super famous.
Why?
Cause it’s positioned specifically for fathers.
The ‘fit father project’.
That’s the magic of context.
For you. It’s just another fitness program.
For your reader?
It’s built especially for him.
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“What’s your
#1
advice for someone who just started copywriting?”
Breakdown sales pages. Always.
Here’s what you do.
Take the course you learned.
And go over sales pages with it.
You learned about hooks?
Identify them in sales pages.
And find ways to make them better.
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1
36
Twitter is crazy.
You can get REAL TIME feedback on what you write.
For FREE!!!
Do you see what I see?
So why are you feeling bad when your tweets flop?
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1
35
1 day ago I:
- Worked all day
- Read a book
- Ate food
Today I:
- Worked all day
- Read a book
- Ate food
That's how you should do it right?
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You. Yes, you.
The creator with less than 500 followers.
The one that always complains no one sees his tweets.
Tell me,
Why are you not using it to your advantage?
You have all the resources to do TESTING.
See what works for you.
Even find your positioning...
Focus on that.
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For every problem you solve,
A new problem pops up.
“Get more leads”
How do I close them as clients?
“Get more clients”
How do I scale them?
Don't be afraid to reveal the solution in your copy.
There will always be a new problem to solve.
Good Morning
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0
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Gotta be fluid.
I don’t want to be just a copywriter.
I want to be an ASSET.
So if there is a problem…
I will fix it.
- I will create a lead magnet.
- I will fix the email list.
- I will run ads.
It’s all about mindset.
10
0
35
My first call in the CopyThinking discord?
I couldn't talk.
At all. Almost quit.
Buy guess what?
The next call - Was much better.
And the one after that?
I almost didn't stutter at all.
Now. In a couple of days... I'm gonna do an AMA in the community.
Progress.Not Perfection
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If it was that easy everyone would have done it. No?
Good Morning fellas😎
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0
34
I'm looking to invest in myself.
I want to learn more.
Books are currently not an option because I want to finish my reading list first.
What do you recommend me to invest in?
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0
36
Celebrate those small wins.
They won't come back.
After each win - another goal will be created.
First sale.
100 sales.
First client.
10 clients.
Smile. Celebrate.
And keep going 🏆
Good morning!
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1
36
I have a stutter.
A bad one.
But it gave me one copywriting gift.
FRAMING.
It reached a level that friends send me their FB ads…
To make sure they won’t get closed.
Here's how I trained my framing abilities for the last 20 years…
And how you can start training yours too:
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0
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People actually think
That
Writing
Like
This
Is easier to read… come on.
You fell on you head?
10
0
34
The rule of one. You know it.
One big idea. One emotion. One main benefit.
Here's where most people get confused.
It's not only one benefit.
It's one Main benefit.
Same thing with emotion.
And big idea.
The rule of one is your core
You can add smaller ideas around it
Got it?
7
1
36
Just did a space after a long time I didn’t.
Started off pretty well,
Then I started stuttering. And a lot
People started to leave.
But to my surprise,
Some people stayed.
They listened.
That’s what this value path gives you.
People that’ll listen to you.
Thank you all🥂
14
1
34
After too many missed calls…
… I decided to open my own calendly.
About damn time.
So.
To celebrate this I’m going to give out 5 calls.
We’ll go over your copy.
And break it down together.
Comment down below if you wanna chat😉
19
1
35
Opened an ad:
“Hey. I'm completely different than all those other gurus...
Keep watching ONLY if you want to REALLY achieve success in your business”
Continues to say exactly what every other competitor is saying🤡
Come on.
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1
33
Steady growth is good growth.
I'm not building a “hey I have a lot of followers🤡” account here.
I'm building a guild. A tribe.
And I want the people who decided to follow me to know who I am.
You need a strong foundation if you want to grow.
That's my philosophy.
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0
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Nobody buys from someone he doesn’t trust.
Especially on cold ads. Or cold emails.
Where your reader doesn’t know you.
That’s why in the first couple of lines you wanna generate some trust.
Show some connection to your reader.
Resonate with him. Emotionally.
Good Morning.
12
2
35
“Wanna get more followers?
Just comment under big accounts”
Sure.
Just comment under the 10K followers account…
… that gets 3 likes per tweet.
Ignore those 500 followers accounts that get TENS of comments per tweet.
Follow the engagement.
6
1
34
You can’t be ‘just a copywriter’.
Not anymore.
Everything is changing.
AI and now even Twitter.
You need to learn how to be adaptable.
Start stacking skills. Complimentary skills.
Be able to handle whatever change or opportunity are thrown at you.
No matter when.
7
1
36
My copy breakdown method…
… Is nothing special.
It’s fundamental.
Really fundamental.
The only reason it improved my thinking,
Was because I repeated it.
Again. And again. And again.
You can’t accept to suddenly get better.
Like ‘Poof’.
Mastery requires practice.
6
3
36
Yesterday
@copyqueen_
Dm’d me.
Asked for an outreach method.
I showed her my ‘first client’ thread.
2 hours later,
She got her first client.
Its easy when you’re willing to take that jump.
13
1
34
Master the fundamentals first.
The elements inside of every sales copy.
They help you adapt.
Instead of writing Only emails,
Or ads,
You can approach a business,
See a problem it has,
And offer to solve it with the resources at hand.
The fundamentals = Problem-solving.
GM
10
2
32
I don't think in frameworks.
Awareness this.
Sophistication that.
Yeah. They are a super important resource.
But instead of using them as frameworks,
Ask yourself ‘What does it mean?’
What does sophistication 3 mean?
What does my reader Thinks?
Good Morning.
18
0
33
Nothing works until you test it.
You can have a perfect copy.
A perfect marketing message...
And still, it'll flop.
Everything is possible.
That's why you need to test things.
Try. Fail. Try again. Fail again.
Until you succeed.
And then, double down on that. Scale.
GM
7
2
32
“Copywriting isn't only about writing”
That's right.
But…
If I read your copy and ask myself “WTF am I reading” because it's filled with…
- Complicated words.
- Grammar mistakes.
- Little to no flow.
You lost.
Don't forget about your writing.
Itay out 🎤
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