I used to think squirrels adorable. Then I got a bird feeder.

Whoever turned on the AC in NYC today, please keep it on. I love you 🫶

My mom just saved a penguin washed out in the Southern Atlantic shore of Brazil 🐧 (he's successfully rescued by the local agency for wild animal protection) And I was proud of my "inbox 0" lol

I was today years old when I figured (on my own) Nomad stands for North of Madison Do I get a bagel for this?

Playing with some ideas in the parent productivity + child development space, in search for child care solutions that integrate with the daily lives of ambitious parents who work flexibly. I wrote about the Quest for Kinder Spaces on Substack. https://t.co/2oIDNess07

Behind every person ordering seven intricate out-of-menu lattes for his whole crew, there is a person waiting in line to order an espresso.

Relieved and scared by all the #earthquake in NYC related posts here. What’s going on?

Linkedin is down

Today I figured that tamagotchis were our generation’s first interaction with virtual reality.

Let me know your thoughts about how this can be applied to business. 🤓 I shared more here in this article: https://t.co/BWCKji4qtV

We could say that’s how she took the leap from country genre to different music styles. And expanded her audience into one so large which would lead her to lead the highest grossing tour in history, seismic events included. 🤯

Her list keeps growing, ranging from Bon Iver to Ice Spice, including names like Lana Del Rey, Ed Sheeran, the HAIM sisters, Snow Patrol’s Gary Lightbody, Panic At The Disco!’s Brandon Urie, and counting.

Taylor always took collaborations seriously and strategically. Collaborations expand her audience groups of listeners of artists (from niche to massive), whose works she resonates with, or creatively aspires to grow into.

My husband and I got lucky to watch @LPGiobbi live in 2021 as they moved her from a small to a central stage at a local music festival. Since then, we watched her grow, release her first single, but now, collab with TS? That’s big.

If you’re not familiar with @LPGiobbi, she’s one of the most up and coming music producers, DJ, and activists, as the creator of the “piano house” genre and of Femme House (nonprofit creating more equity in the music industry). I took some of their courses a year ago 🤓🎹🎧

♦️ Most Importantly: Collaborate and Expand She announces a new release of their most supported song and brand new remix of it by @LPGiobbi. Cherry on top. 🍒

♦️ Love Them Using Their Love Language She bases her actions on THEIR behavior. "One of my favorite things you've done was when you supported Cruel Summer SO much, I ended up starting The Eras Tour show with it."

♦️ Be Specific on What Contribution Means, And How it Reinforces Identity She points out the specific contributions (creating choreographies, inside jokes, etc) that lead to a stronger shared identity: " just generally creating the exact type of joyful chaos we're known for."

♦️ Reinforce Ownership She makes them responsible for the success of the highest-grossing domestic release of a concert film ever: "What a truly mind blowing thing you've turned the Eras Tour Concert Film into."

This post encompasses “all too well” @taylorswift13's magnificent work leveraging community to grow her brand. 4 business-relevant takeaways: