According to Esteban Kolsky, 72% of customers will share a positive experience with 6 or more people. ....kind of speaks for itself doesn't it. Give your customers something they want to tell people about.

Working with L'Occitane is always a pleasure...especially when we see results like this. A 22% increase on transaction rate vs control group and a 28% increase on average transaction value vs control group! Happy clients with happy customers!

Are you utilising your data in the right ways? Full video available here: https://t.co/jVnVrGeDPn

Beth from ME+EM Ltd reminded us to make sure we are communicating with our customers what it is about the product or service that is valuable to them as a person.

Coming soon - a brand new series, hosted by our CEO and Co-Founder, Charlotte Pearce. Designed to bring you clear and actionable insights right from the mouths of some of the best in the marketing world.

Sustained brand investment over time really is a recipe to building front of mind awareness... How are you staying at the front of your customers mind?

Test and segment to find out how you get your customer to spend more! Thank you Nic (Boden) for being on our panel last month!

For Valentine’s Day, Sweaty Betty wanted to reach out to their customers. They sent handwritten cards to their UK and US Insiders and some of their Non-Insiders. There were strong results across the board, particularly from US Insiders with strong uplifts of up 86%!

Give a little, get a lot!!

It's Friday and to make things even better it is International Beer Day! Have a good weekend everyone.

How are you adding value to your customers in new and exciting ways? Beth from ME+EM Ltd certainly knows what she is talking about.

Look at these beautiful smiling people. Our sales team headed to MAD//FEST at the Truman Brewery and we promise they didn't only drink beer and espresso martini's - they were pitching away too.

A shoutout to our friends at The Handwritten Letter Appreciation Society! They are helping to keep the handwritten letter alive and we are fully on board. The Handwritten Letter Appreciation Society – Every day's a letter day https://t.co/fKxTw2KfdW

A wise man once said....

We have recently started working with TrustedHousesitters and loving every second. Welcome to the family guys!

Check out Charlotte, our Co-Founder and CEO, on the The Retail Exchange Podcast alongside, CEO of Gousto, Tom Wallis. 🔊 Listen here -> https://t.co/5xH6zyVYOv

It's the right time to write...take it from the experts. https://t.co/nZkJuRRTyE

Charlotte Pearce, getting the recognition she deserves as a finalist for the Best Business Women Awards. Watch this space - the success isn't even nearly over for our CEO.

Another Inkpact Breakfast Panel and another roaring success. If you are interested in attending some of our future events please get in touch: hello@inkpact.com

How is the cost-of-living crisis affecting your job role and the brand you work for?