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Masooma | Content Consultant Profile
Masooma | Content Consultant

@inkandcopy

Followers
16K
Following
81K
Media
2K
Statuses
43K

Product-led content strategist for B2B SaaS brands like Vimeo, Hotjar & Glassbox | Newsletter featured in FORBES: https://t.co/eI1XHbDznG

Joined May 2018
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@inkandcopy
Masooma | Content Consultant
4 years
It’s happening! I’m launching *my* newsletter after some 16 months of procrasti-planning it. 🎉 Join the crew to geek out over the stuff that good content is made of:
@Robyn_says
👋 Robyn Showers
4 years
Looking for someone new to follow? @inkandcopy is one of my very favorite freelance writers and her content marketing insights are :chefskiss: Check out her just-launched newsletter here:
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@EthanLazuk
Ethan Lazuk 🪬
2 years
Enjoyed this @clearscope webinar yesterday with Masooma Memon (@inkandcopy) on Product-Led Content. Emphases on educating vs. selling, transparency, honesty, among other cool points! https://t.co/azrDRVqYZY
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@inkandcopy
Masooma | Content Consultant
2 years
No conversation with this power woman is never not refreshing, period.
@samarowais
Samar Owais
2 years
Lunch and coffee with @inkandcopy after way too long.
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@samarowais
Samar Owais
2 years
Do any SaaS companies want an email strategist to train their team in how to strategize, map out and create the emails they need? I'll be in the US in September and October and would love to set up an in-person intensive 1 or 2-day training for you.
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@TylerHakes
Tyler Hakes
2 years
Tomorrow! I'm excited to jam with @inkandcopy on the topic of product-led content. We'll explore successful examples from leading SaaS brands and examine the different approaches to crafting compelling product-led content. Grab a spot:
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luma.com
Content is made to inform, educate, and.... sell. Learn the ins and outs of creating content that seamlessly incorporates your product while providing value to…
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@inkandcopy
Masooma | Content Consultant
2 years
Super excited to talk abt creating & scaling product-led content with @TylerHakes this Thursday @ 12pm ET 🥳 Join us: https://t.co/1rVAvPiSDa I’ll pack in everything I’ve learned in 6+ years of creating PLC for SaaS brands like: • Tubebuddy • Hotjar • Vimeo You comin?
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@inkandcopy
Masooma | Content Consultant
2 years
Been active on LinkedIn lately but missing my Twitter connections & the app’s brevity now. Who’s been here? 🤓
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@JoinTOFU
Top of the Funnel
2 years
Want to balance product promotion with value? Learn from the best! Join Masooma Memon @inkandcopy, top 100 @semrush influencer, in our workshop on June 1. Don't miss out, secure your spot now: https://t.co/K0ca7K1S6S #ContentStrategy #ProductLedContent
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luma.com
Content is made to inform, educate, and.... sell. Learn the ins and outs of creating content that seamlessly incorporates your product while providing value to…
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@inkandcopy
Masooma | Content Consultant
2 years
Aaaand that's a wrap. Loved the conversation today, thank you all for joining! #ContentClubUK
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@inkandcopy
Masooma | Content Consultant
2 years
Last question: Q3. What's a mistake you've made in creating/improving your content processes? If you can't recall a mistake, tell us about your struggles — what is/was your biggest struggle in this area? #ContentClubUK
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@inkandcopy
Masooma | Content Consultant
2 years
On to tool recommendations next: Q2. What's a tool you use in your workflow that you can't recommend enough? Some of my favorites are: - VEED for video production - Descript for podcast transcripts - Trello for project management What about you? #ContentClubUK
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@inkandcopy
Masooma | Content Consultant
2 years
Let's kick it off with your tops tips: Q1. What's one piece of advice you'd give someone looking to improve their content processes? Tips related to hiring a VA, automating parts of the process, etc. — all are welcome. #ContentClubUK
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@inkandcopy
Masooma | Content Consultant
2 years
Howdy mates? Welcome to #ContentClubUK For those new here, I'll tweet 3 questions in the next 30 minutes that you can answer using the hashtag. For the regulars, how is it going? And what are your content goals for this quarter/year?
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@inkandcopy
Masooma | Content Consultant
2 years
Going to be hosting the #ContentClubUK chat in an hour now. Content folks, get ready for exchanging trade secrets 🤝 We’ll talk about improving your content processes so you’re: • less burned out & • more efficient 3 questions, 30 minutes, 11 am BST sharp. Join us 👊
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@semrush
Semrush
2 years
Maximize your content marketing efforts without breaking the bank 🚀 Join our Twitter Space on April 26th to hear guest experts @brandwithdan and @inkandcopy discuss the topic. Set a reminder here, we can't wait to discuss this ⏰ https://t.co/dvkplS6sLT.
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@michthemarketer
Michaela Mendes
3 years
Do you need expert advice to get your product-led content program off the ground? @inkandcopy just launched her consultation service! Masooma is a legitimate expert at this and applying her advice is going to help your content efforts skyrocket! https://t.co/A4MDqq6jGk
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@samarowais
Samar Owais
3 years
Um... @inkandcopy just launched a content consultation service for SaaS startups that's 🤯 You'd be losing out if you don't cash in on this: https://t.co/pRTSN5BEa8 PS: She's the only person in the content world I vouch for. PPS: Already snagged my spot on her waitlist :D
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@sandyhubbard
Sandy Hubbard, Growth Strategist/Marketing Advisor
3 years
So true that the customer journey is not linear. We need to have something for them at every stage. Customers like to take control of the process. Let's make sure they're equipped to do so! Letter #68: You don’t need a content funnel by @inkandcopy https://t.co/Qv2B9wbTyP
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@inkandcopy
Masooma | Content Consultant
3 years
Marketers, what are some free marketing and productivity tools you can’t live without? 🤔 Full disclosure: this is for a piece that I’m working on for a client.
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