Martha 👑
@ilo_martha
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1,752
Following
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216
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Marketer. Obsessed with building businesses and selling stuff online. Currently just oversharing the storms in my head.
Storytelling
Joined January 2023
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2.6m sold in 30days with an ad spend of 50k.
I realized all my problems were gone when I sat down and learnt FB/IG targeting.
No course taken
+ Watched a live demo done by my friend.
+ Lost over 70k+ testing and doing rubbish on ads manager.
Now I see results and laugh.
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I want to share a story but...
It isn't about the strong and independent woman I'm striving to be.
It's rather about the weak and vulnerable woman I am.
By now you know I had a tough time in school.
But what you don't know is..
I met someone.
> 🧵
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I moved out of my parent's house last year.
Contrary to what everyone had to say. E.g;
- “The girl child shouldn’t live far from home.”
- “Do you know anybody in the city? How will you survive?”
This is what influenced this decision and how it’s going...
A Thread!🧵
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My father is stalking my Twitter.
He's trying to figure out what it is I'm doing here.
Daddy, if you're seeing this,
I'm working on making you proud.
This is just my first step.
Good morning, drop a message for my Dad😅
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Today I didn't feel good.
I just didn't feel like doing anything.
I went on YouTube.
Watched a video of
@LeilaHormozi
talking about having a bad day but choosing to show up.
I got on my feet immediately.
That's the importance of sharing your journey.
You inspire others.
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Invested heavily last month with no ROI yet.
I was down to my last $50.
And if you know me, $50 gives me panic attack.
I can’t stomach being broke again.
My contract with a client was expiring and some prospects still haven’t gotten back to me.
I broke down in tears.
I
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Someone sent me a DM.
She's a SMM who couldn't get a job.
She's been posting on X waiting for an inbound.
I gave her a task to find 5 businesses she thinks need her services on IG.
I gave her a cold DM script.
She closed two.
Your dream client might not be on X.
Sorry!
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Get your first 5 clients in the next 30 days with this no-BS strategy.
With or without;
- A skill
- A case study
- A testimonial
Just like + comment “5.” and get it for FREE!
Follow so I can DM. (Free for only 12hrs)
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I don't know anything about my journey from:
- 200 - 300 followers
- 300 - 400 followers
- 400 - 500 followers
But I know something about my 0 - 150 followers.
It was tough!
600 followers later.
The only growth strategy I'll give to you is...
Stay!
Don't give up.
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My beauty is not important to me.
I don't wear:
- Wigs
- Heavy make-ups
- Seductive clothes
I want to be THAT woman!
Who beyond her looks..
She's invited to the table where world matters are discussed.
Because of the undeniable VALUE she brings to the table.
I will be her🤞🏽
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Dear newbie,
I want to follow you but I’m scared you’ll take a screenshot and post it.
I know you appreciate me and I appreciated you right back.
Kindly tell me in my DMs.
I’m nowhere yet. Maybe a step ahead. I just want to be part of your journey.
Let’s keep building.🙏🏾
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My family is one of a kind.
I reached 500 followers yesterday.
And even though I thought it was just a small milestone,
They didn’t.
Turns out that every one of them follows me.
They celebrated like it was $500k
I’m blessed!
My brother did a design😅❤️
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I fear getting older but I here I am.
I have this year to reach my goals.
And somehow, I believe I would.
The real journey has just begun.🎉
My 2024 starts now.
(PS: Was going to launch my agency today for some goodwill. Lol! But I will soon)
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6 solid months ago…
I started building on Twitter.
My growth might have not been the fastest but I have been able to…
- Get over 20+ inbound
- 3 retained client
- 6 gigs
I'm sharing it ALL in a 29-minute loom video.
- Like
- Comment ‘29’
- Retweet
(Follow so I can DM)
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I miss being a veterinarian.
I miss cuddling cute dogs.
But you know what I don't miss?
Living paycheck to paycheck. I don't miss being broke and helpless.
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Selling to Nigerians is difficult. They want your blood as collateral for their money.
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If you're in marketing and obsessed about it, please let's connect.
I'll follow everyone. My timeline has been difficult lately.
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My Dad was protective of me and as a kid, I thought he hated me.
The ice broke when I misplaced a very important school book and I was in a frightening situation.
My Dad skipped going to work. That morning, we turned the entire house upside down looking for that book.
I got
Speaking of Dads, what’s that heroic act your dad did for you that you’d never forget?
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I haven't gotten new clothes in the past 6 months.
I'm supposed to be a lady. Lol!
Right now...
I know where my priorities lie.
- Perfecting my skill
- Earning $
- Becoming among the 1%
All my income goes into achieving this.
Sacrifices must be made.
For the greater good🤞🏽
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I quit my job yesterday.
And I quit being a doctor today.
I thought I owed veterinary medicine some allegiance because I spent 6 good years of my life working my ass off for a certificate.
No, I don't.
I owe my dreams and goals that allegiance.
This is a new day.🎉
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I always knew I was made for something big but,
- Laziness
- Low self-esteem
- Victim mentality
- Shiny object syndrome
- Fear of what others will say
Did not allow me go past dreaming.
I've broken free from them.
Have you?
GM!✨
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I have one person I’m coaching in copywriting.
And instead of rejecting low ticket copywriting jobs, I give them to him so he practices and get paid.
I honestly feel like a proud Mum.😭
I’ll do more for him, I promise.🤞🏾
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The best way to form relationships on Twitter:
1. Start in the comment section
2. Solidify in the DMs
3. Bond over a call
The magic happens in this order.
✨
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I'll clock 1k followers soon.
And instead of boring you with threads of…
- How I hit 1k
- If I should start again
- Blah blah blah
I'll share from my archives the threads that helped me get here.
The only growth guide you need:
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I act like I’m okay but deep down I hate my brand color.😫
But there’s nothing I can do about it.
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Make plans for the year.
Make plans for the quarter.
Make plans for the month.
Make plans for the week.
Make plans for the day.
Make plans for the hours.
Make plans for the minutes.
Might sound cliche but…
If you fail to plan, you plan to fail.
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No, you're not overthinking it.
Beautiful girls grow faster on X especially when they post pictures often.
There, I said it.
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“Building on X is a long-term game”
So you…
- Post 3 times a day
- Comment 50 times a day.
For what exactly?
Once you get sick and don't show up, nobody remembers you.
Find ways to eliminate poverty from your life and quit playing the long game on an empty stomach.
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I'm story-smart!
I write most of my threads from the top of my head.
How?
Since I came on Twitter I've been gathering and analyzing top-performing story threads.
Want to see it?
Great me ‘good morning.’😎
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Just imagine sending a cold DM to a Nigerian and not using “sir or ma.”
Someone even said, “I’m a founder, don't tell me hi.”
Ahh!
Whatever tickles your fancy SIR! I just want ya money.
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This September…
We make no room for:
- Breakdowns
- Brokeness
- Fear
Eyes fixed on the price and consciously choosing:
- Fellowship with God
- Healthy living
- Money
Beast mood activated.
Happy new month.🎉
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If you want to grow fast on X.
Mentor someone behind you.
I was at 200 followers and my mentee was at 50.
She took all my advice and reached 150 within a week.
That was when I took my advice seriously.😅
I needed to remain a step ahead
I went bullish. The rest is history.
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Someone posted;
“Today I'm tired. I just can't be productive.”
One dude replied, “Good! Less competition for us. Remain tired tomorrow as well.”💀
I'll be eternally grateful for the side of X I found myself on.🤣
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You think I did anything special to be on 1k followers?
Nah!
I just consistently posted for 3 months straight with zero off days.
And that’s my plan for 2k, 3k… 10k.
Anybody can do it.
There’s nothing special about it.
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Fake it.
The only thing you are permitted to fake on your journey is...
Confidence.
Fake it till you get it.
Agreed?
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400 followers already!🎉
To round up today,
- Made new friends
- Co-hosted a space
I have my fingers crossed for the week.
Thank you so much for being on this journey with me.🙏🏽
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One day…
The Queen will emerge.
She’ll no longer have to use emojis.
Or borrowed beads from art galleries.
The world will hand her crown to her.
But till then, she must grind.
Ps: I've been obsessed with crowns. Deep down I know I'm royalty.
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The people telling you to stop posting growth content….
- Grew on growth content
- Did growth-based giveaway
- Flaunted their followers count always
“How I went from 200 to 1k in 6 days.”
All of a sudden, it's an abomination.
They're correct.
You know what you should do
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My client is selling a female care product and I was asked to write a copy.
Title: “Every Woman Stinks Down There.”
Client: 🥵
Me: 🌚
30 comments and I'll write a copy breakdown thread.
Shall we?
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Men come at you and ask for your number?
Girl! It doesn't make you special.
They'll do and say the exact same thing to the next pretty girl who crosses their path.
Stop living to attract men.
Stop living like discarded sugar.
Know your worth.
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Your stories don't have to be BIG!
Everything can become a story once you can pick a lesson from it.
E.g.: The cow is fat.
Story: After seeing the fat cow, I realized that life is about how much you take in. You become what you eat.
Let's create new stories this week!🎉
GM✨
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Value can never die.
It's called “value” for a reason.
It's timeless.
Now, imagine a combination of personality + value.
What does it equal to?
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Went to TikTok to do market research now my sub is exhausted. How do y’all exist on that app?
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I've come to a conclusion...
The people that should care about 1000+ followers in 15 days...
Are ghostwriters.
The rest of us should focus on:
- Our skills
- Testimonials
- Consistency
- The right audience
With this..I say bye to the rat race🤞🏽
To value🥂
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My Mum has finally heard about Mummy Zee (Debbie)
Now she’s asking me what I’ve been doing on Twitter that I’ve not seen my helper.😭😭
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At the salon making my hair...
A woman kept talking but no one was listening.
I decided to give her my ears.
With a little nod here and there. A curve of smile and a sudden break into a frown.
Her face shone with satisfaction.
People just want to be heard.
Lesson?
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Two copywriters sent me a DM asking how they'll get their first client.
I gave them a task to simply…
- Go on FB.
- Find poorly performing ads.
- Send them a DM offering to help.
- Hop on a call (Must)
- Close.
They did and…
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I've always anticipated…
- 200 followers
- 500 followers
- 1k followers
Yet I have done nothing intentionally about the number of people I follow.
I'll change that today.
I want to reach 200 following count.
Introduce yourself and your skills below.
Time to add to my list.
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The first money I received for writing was N10,000 ($10) from my uni lecturer.
I screamed! N10,000 for a poem I wrote from the top of my head in 10 minutes?
I didn't think my work deserved such an amount of money.
However, my lecturer said two things that changed my
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Consistency is hard but you can do it this way.
- One tweet after another
- One thread after another
- One book after another
- One DM after another
Just place one foot forward.
One after the other.
Keep moving.
Happy Sunday!✨
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I told my prospect my price and he shouted “oppooorrr.”
Should I be worried? What do I reply?😅
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I've landed clients by just writing threads.
But gurus say to not write till you reach 500 followers.
They're right.
Do this instead:🧵
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I decided that as a storyteller, my bio should also tell a story.
Rate my makeshift bio over 10.
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What did you achieve in 2023?
For me, I stacked skills like a maniac.
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Let's do something different today.
Tag the person who inspired or is inspiring your journey here.
Say a thank you to them.
Just maybe you'll build a new connection today.
Good morning!✨
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I know I'm a small creator.
But I have the confidence of a big creator.
I'm out here for an adventure.
I won't let numbers clip my wings.
So instead of procrastinating till tomorrow the dream of today...
I rather fail fast and win soon.
#NoteToSelf
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After I started living independently,
I knew something had to change -my habits! I started;
- Waking up at 4 am
- Meditating
- Exercising
- Reading
- praying
None of these made me rich but it stirred my focus every day.
Maybe it's time to change your routines.
GM!✨
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I used to worry about what people I know will think of me.
Until I...
- Traveled to a far place
- Ghosted them &
- Started showing up for myself
Ghost people and protect your mental/creative health.
Happy new month!🎉
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The last time I tweeted was 2days ago.🤦🏾
Nothing happened.
I just got demotivated and busy.
A sentence brought me back on track.
“It’s not a chore!”
If you view content creation as a chore and not a fun activity…
You’ll always feel demotivated.
And that’s bad for you.
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I want to work with a proper marketing agency. I can start as a junior copywriter.
I crave that experience.
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I don't care about who is ahead of me in life.
I only worry about remaining where I was yesterday.
So...
Every day I put in the effort to be better than yesterday.
Not in comparison to anyone.
You should try it.
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Why will you be teaching young people how to make $1k that you have never made?
Where the money you will make is dependent on the money they will pay.
I honestly can’t wrap my head around it.
Please explain.
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You are beautiful.
Your efforts are beautiful.
Your craft is beautiful.
What you are building is beautiful.
Let that confidence swell in the middle of your chest.
I'll be here to cheer you on.
GM!✨
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Procrastination will ruin your life more than poverty would.
Procrastination is deadlier than poverty.
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I'm taking a break for the rest of today.
My eyes hurt badly from increased screen time.
BTW: Can I come back to a surprise?
Just 3 more to go.😉
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If you can put sentences together, you should never be broke. Try;
- Blogging
- Freelance
- Copywriting
- Grant writing
- Ghostwriting
- Scriptwriting
- Content writing
- Technical writing
- Academic writing
- Editing and proofreading
Check thread for some free resources.
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It's difficult trying to do life on your own.
To show up every day by yourself.
Nobody out there taking a bet on you.
No shoulders to cry on.
Just you and the little faith you have.
If you're like me...
Hold on. Don't let go.
We'll get through this🤞🏽
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The roller coaster of Twitter…
Somedays you feel like you have a plan.
Other days, you’re wondering what the hell you’re doing.
Keep showing up anyway.
Am I the only one that feels this way?
Good morning!
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Where you are now isn't where you'll be by December.
Just work harder.
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I believe so much in this combo.
Paid ads + great copy + content creation.
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I almost quit X.
Wrote 1000 words essay on why.
One solid question made the essay useless.
“Why are you building on X?”
The answer was just a sentence.
Make your ‘why’ so strong that it makes a thousand reasons a joke.
Good morning builders.💪🏽
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I started my Twitter journey with:
- Zero help
- Zero friends
All I did was:
- Studied growth threads
- Explored patterns
- Picked signals
My journey to this point had been the longest.
March - July.
I wouldn't have it any other way.
Choose to play the long game.🤞🏽
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“Martha, you are a workaholic. Always quality tweet.”
That was the comment he left on one of my posts.
A minute later...
He was in my DM.
Formed a partnership that might take me out of the trenches.🥲
The thing here is...
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I’ve stacked skills in marketing over the past 9 months.
- SEO
- Copywriting
- FB/Google Ads
- Funnel creation
- Content creation
I don't believe in “jack of all trades, master of none”
I believe in “knowledge of all trades, a full-blown strategist.”
Disagree?
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Felt inspired to start posting results.
30% in sales conversion for a service worth >40k.
Bring deals, I’m confident 🤝
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The proof that you're working is in the result you have to show not in the numerous posts you make about working.
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Enough of storytelling tips and hacks!
The only way to get better at storytelling is to...
- Read stories
- Find stories
- Write stories &
- Publish stories
I might not be able to help you with 4
But stick around. I'm definitely helping you with 2&3.
GM✨
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I’m supposed to have exceeded 1k followers by now.
But month after month…
I've seized to include it in my plans.
It never mattered to me.
But not anymore. It does.
And I'm going to reach and exceed it before the end of August.
For zeal's sake.
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I got tired of creating content alone...
I got myself a creative buddy.
Job description:
- Cuddle to relief creative stress
- Play around to inspire new ideas
- Meow lullabies to keep me active.
Wish us luck.
PS: I want to connect with other cat parents. Anything for Ginger.
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You don't need to have 1k followers to monetize.
Allow me to break the ice!
Once you've got the eyeballs,
Monetize!
How?
Value (40%)
+
Personality (40%)
+
Selling (20%)
Tweet to sell!
Every tweet is a magnet.
Confused?
30 “GM” and I'll start writing.
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Don't put on your bio what you have not accomplished.
That's deceit.
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If you can sell with stories…
Why don’t you pitch with stories?
It works if you make;
- Brief
- On point &
- Emotional
The human mind is wired the same way.
It works for customers and it also works for clients.
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I look at my face and I'm reminded why I should never be poor in my life.
Guess what I'm doing here.😅
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The first rule of business:
Don't rejoice over a new client till you get paid.
This should be common sense.
But yours truly even went ahead to spend the money she is yet to receive.
You know the end.🥲
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Who said ‘Good morning’ tweets are dead?
I just got 58+ people to greet me this morning.😎
I like it.
For those that called me ‘mummy’
Get ready to be blocked.
I can’t be mothering grown men.
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Making posts on Twitter is an act of grinding.
4 months ago…
I would have slammed anyone who told me that.
But one thread I posted attracted 2 paying clients.
Tomorrow I'll show you how but for today…
Make sure you have content enough for the week.
For your good.
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131 shy of 1k.
I've been in this game to know that.
- 100/day focused comments
- 2 threads
- 1 space
Will get me there in less than 7 days.
Sometimes we know what to do…
But we just keep stopping ourselves.
Why?
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I'm miles away from my protective parents.
Time to do whatever the hell I want.
But nah!
The principles I was brought up with are etched deep in my skull.
Truly!
Train up a child in the way he should go. And when he is old, he’ll never depart from it.
Agree?
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I took the longest break off X.
Because it’s possible to be busy doing low ROI task.
Thinking you’re making progress but you’re not.
Real progress is more cash, not more followers/likes.
Think. Pray. Act.
PS: I'm back with more stories.😁
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⛑️Break the story code!
From 140 followers to 200+ followers in 24hrs!
This is how I worked with a fellow creator to 3x his Twitter growth using...
Story thread!
Steal this framework:
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You know why people no longer give money to street beggars?
Sophistication level is high!
Beggars now lead with value.
- The wash your windscreen
- They repair the potholes
They give to you so you feel bad not giving to them.
Wise!
Marketing is everywhere!
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As much as you can, skip breakfast.
Take brunch or something.
But eating by 7 a.m. is setting yourself up for an unproductive day.
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